Product Marketing Manager

Talent International; Taunton; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

Talent in the United Kingdom is seeking a Product Marketing Manager on a hybrid/remote basis to lead the commercial product marketing workstream for a global portfolio. You will own product positioning, GTM strategies, and customer adoption plans to drive revenue across the product life cycle.

Reporting to the Head of Product Marketing, you will partner with Product Management, Campaigns, Digital, Channel Marketing and Relationship Management to translate strategy into actionable GTM plans and

Qualifications

• Experience leading product marketing in global markets.
• Proven ability to build GTM plans and messaging.
• Strong analytical and stakeholder presentation skills.

Responsibilities

• Lead product marketing strategy and GTM execution.
• Collaborate with Product, Campaigns, Digital, Channel Marketing and Relationship Management.
• Drive demand, distributor enablement, and customer adoption globally.
• Analyze performance data and present optimization recommendations to leadership.

Skills

CRM platforms

Marketing automation

Analytics tools

Project management

Stakeholder management

Revenue growth

Tools

Excel

PowerPoint

Job description

Job Description:

Product Marketing Manager

Inside IR35

Duration: 6 months (Initial)

Location: Hybrid/Remote

An experienced Product Marketing Manager is required to lead the commercial product marketing workstream across an allocated portfolio of high-revenue, global products. Reporting to the Head of Product Marketing, you will own and execute product-level positioning, go-to-market (GTM) strategies, and customer adoption plans to drive measurable commercial performance across the entire product life cycle.

Key Accountabilities

• Strategy and GTM Execution: Translate high-level product marketing strategy into actionable GTM plans, exercising delegated authority on positioning, messaging, and customer acquisition/retention tactics.
• Cross-Functional Leadership: Act as the dedicated PMM lead across cross-functional teams, collaborating closely with Product Management, Campaigns, Digital, Channel Marketing, and Relationship Management.
• Commercial Performance: Drive demand generation, distributor enablement, and customer adoption initiatives to maximize product value and revenue across global markets.
• Insight and Optimization: Utilize customer, market, and performance analytics to evaluate strategy effectiveness, refine market positioning, and present evidence-based optimization recommendations to executive leadership.

Technical and Professional Requirements

• Tech Stack Proficiency: Hands-on experience with CRM platforms, marketing automation systems, and marketing analytics tools to inform commercial decision-making.
• Workflow Management: Proven capability using project/work management tools to plan, prioritize, and coordinate complex, cross-functional product launches.
• Data and Stakeholder Management: Advanced proficiency in Excel and PowerPoint to analyze complex performance data, build commercial business cases, and present insights to senior stakeholders.
• Domain Experience: Track record of driving measurable product adoption and revenue growth across global markets and multi-channel distribution models.

£300.00 - £350.00/day