Product Marketing Manager

Reed; Taunton; Hybrid; GBP 48,000 - 63,000; Full time

Job summary

Reed is hiring a Product Marketing Manager in Taunton for a six-month contract with hybrid working. The role reports to the Head of Product Marketing and focuses on driving go-to-market strategies and successful product launches across a global customer base.

You will own product positioning, messaging and value propositions while leveraging customer and market insights to drive commercial growth. Collaboration with Product Management, Digital, Campaigns and Partners will be key to maximizing

Qualifications

• Proven product marketing experience in a complex B2B environment.

Responsibilities

• Develop and deliver go-to-market strategies for new and existing products.
• Create compelling product positioning, messaging and value propositions.
• Use customer, market and competitive insight to validate opportunities and shape product strategy.
• Lead product marketing plans that support successful market introduction and customer adoption.
• Work with cross-functional stakeholders to align commercial priorities and marketing activity.
• Support demand generation, partner enablement and lifecycle marketing initiatives.
• Monitor product performance and recommend improvements to maximise adoption and commercial success.
• Manage multiple product launches and workstreams simultaneously.

Skills

Product marketing

Go-to-market strategy

Product positioning

Messaging

Stakeholder management

Commercial mindset

Cross-functional collaboration

Job description

Product Marketing Manager

• Location: Taunton, Hybrid (minimum 2 days per week in the office)
• Salary: £300 per day
• Job Type: 6 Month Contract

REED Marketing & Creativeare pleased to be partnering with a globally recognised organisation operating within a highly technical, data-led environment to recruit a Product Marketing Manager on an initial 6-month contract. This is an exciting opportunity to join a growing Product Marketing function and play a key role in bringing innovative products and services to market across a global customer base.

The Role

Reporting to the Head of Product Marketing, you will lead product marketing activities across a portfolio of products, taking ownership of go-to-market strategy, positioning, proposition development and customer adoption initiatives. Working closely with Product Management, Digital, Campaigns, Commercial and Partner teams, you will help drive successful product launches and long-term commercial growth.

Key Responsibilities

• Develop and deliver go-to-market strategies for new and existing products.
• Create compelling product positioning, messaging and value propositions.
• Use customer, market and competitive insight to validate opportunities and shape product strategy.
• Lead product marketing plans that support successful market introduction and customer adoption.
• Work with cross-functional stakeholders to align commercial priorities and marketing activity.
• Support demand generation, partner enablement and lifecycle marketing initiatives.
• Monitor product performance and recommend improvements to maximise adoption and commercial success.
• Manage multiple product launches and workstreams simultaneously.

Experience & Skills required

• Proven product marketing experience within a complex B2B environment.
• Strong experience developing and executing go-to-market strategies.
• Background within technology, digital services, SaaS, data solutions or similarly technical environments.
• Expertise in product positioning, value proposition development and messaging.
• Experience using customer and market insight to drive commercial decision-making.
• Strong commercial mindset with the ability to drive customer adoption and growth.
• Excellent stakeholder management and influencing skills within matrix organisations.