Product Marketing Manager

Sopra Steria Group; Southampton; Hybrid; GBP 27,000 - 33,000; Part time

Job summary

Rejoignez une entreprise leader en services numériques au sein des NHS en tant que Product Marketing Manager. Ce rôle à temps partiel vous permet de travailler à distance tout en contribuant à façonner et améliorer les offres pour soutenir le personnel en première ligne des NHS. Vous aurez l'autonomie pour définir votre emploi du temps tout en collaborant étroitement avec des équipes variées.

Benefits

Car allowance

25 days annual leave

Private medical insurance

Life assurance

Pension scheme

Flexible benefits fund

Qualifications

• Expérience marquée dans la mise en œuvre de stratégies marcomms.
• Compétence avérée dans la gestion d'équipes et de projets variés.
• Capacité à rédiger un contenu convaincant pour divers publics.

Responsibilities

• Développer et mettre en œuvre la stratégie marketing pour le portefeuille ES.
• Analyser le marché et les concurrents pour orienter les décisions produit.
• Collaborer avec les équipes de vente pour optimiser les outils de vente.

Skills

Communication

Gestion de projet

Analyse de marché

Créativité

Gestion des parties prenantes

Tools

MS Office

Outils de communication numérique

Outils de design

Réseaux sociaux

Job description

Are you a self-starter who embraces challenge and change? Would you relish the opportunity to be involved in shaping not only the services that support NHS front-line staff now, but also in building the roadmap for the services that will support them in the future?

The Product Marketing Manager is responsible for partnering with the Employment Services (ES) team in the development and promotion of products and services that drive revenue growth. The role holder will devise, implement, and continuously evaluate the marketing strategy for our ES portfolio that delivers our income-generation, reputation-building, and awareness-raising objectives. The role reports to the Head of Marketing and works closely with the ES Product & Service Director, the ES SMT, the sales team, product owners, and the marcomms delivery team.

We’re looking for an experienced and engaging B2B product marketing professional to join our team. We need a flexible, efficient, and cooperative candidate to collaborate with senior partners, showcasing marcomms potential and excelling in planning and executing.

This will be a part-time role of 22.5 hours per week. We want to give you the autonomy and flexibility you need, so we will let you define your working pattern. The role will primarily be home-based but ideally located within one hour’s travel to our newly refurbished Southampton office for regular meetings. There are nearby public transport links, free parking on-site, and free breakfast available. Ad hoc travel across the UK to other sites will be required.

What you'll be doing:

1. Deliver in-depth market, competitor, and customer insight and analysis from commissioned research or published reports to inform product lifecycle management, service value proposition development, sales opportunities, and business and marketing strategies.
2. Source, develop, analyze, and use data to inform market segmentation, sales pipeline management, and agile marketing activity.
3. Implement multi-channel campaigns to attract leads and engage audiences during product lifecycles.
4. Work with the Product & Service Directors and/or Product Owners to deliver training that empowers the sales team to engage with our target audiences quickly and effectively.
5. Develop sales toolkits for each product, including customer personas, key messaging, competitor analysis, sales collateral, etc.
6. Support the delivery of successful contract bids via impactful messaging and visual collateral.
7. Independently and in liaison with the marcomms delivery team, develop compelling digital and analogue content for a range of internal and external audiences (including clients, prospective clients, suppliers, consumers, key partners, and internal staff) to tell our products’ stories.
8. Develop, deliver, and evaluate, in partnership with the marcomms delivery team, the line of business event and exhibition program.
9. In liaison with the marcomms delivery team, develop, implement, and evaluate an ongoing insight and advocacy program for clients, potential clients, and key thought leaders that delivers case studies, testimonials, peer-to-peer recommendations, and informs service development.
10. Collaborate with the Product Marketing Managers from other lines of business to share plans and takeaways, optimize outcomes, drive best marcomms practices, contribute to the strategic evolution of the NHS SBS brand, and ensure a consistent ‘one NHS SBS’ experience for our audiences.
11. Own the line of business marketing budget, optimizing ROI on all activity, and tracking and adjusting spend to mitigate overspend risks through each budgeting cycle.
12. Evaluate and report on all marketing outcomes against agreed metrics to demonstrate impact and value, promoting agile working.

What you’ll bring:

• Proven experience in developing, delivering, and evaluating income-generation, reputation-building, and awareness-raising marcomms strategies.
• Demonstrable experience in designing, delivering, and reporting market and customer insight and research.
• Proven ability to plan, write, and develop accurate, compelling content for various audiences and channels.
• Excellent communication skills (interpersonal, spoken & written).
• Strong stakeholder management skills, with the presence and personality to engage and influence internal and external collaborators at all levels.
• The ability to prioritize between competing projects and the project management expertise to deliver successfully against multiple priorities at pace.
• Initiative and drive – self-motivation, energy, and a can-do attitude.
• Creative thinking, flair, and an innovative approach to design.
• Proficiency in applicable software and programs – MS Office, email platforms, digital marcomms, design, and social media tools.

It would be great if you had:

• NHS or Public Sector experience.
• Workforce/payroll knowledge and experience.
• Sales experience, ideally in a B2B Public Sector environment.

If you are interested in this role but not sure if your skills and experience are exactly what we’re looking for, please do apply. We’d love to hear from you!

Employment Type: Part-time, Permanent
Location: Primarily home-based, but within 1 hour of Southampton office.
Security Clearance Level: DBS
Internal Recruiter: Anthony
Salary: Pro-rata salary based on 22.5 hours: £27,000 - £33,000. FTE equivalent: £45,000 - £55,000. Depending on experience and development needs.
Benefits: £5,400 car allowance, 25 days annual leave (with option to buy additional days), private medical, life assurance, pension, and flexible benefits fund.

We support flexible working arrangements. If you need flexible working, we encourage you to apply and discuss possibilities.

Interested in learning more about us?

NHS Shared Business Services (NHS SBS) was created by the Department of Health and Social Care to deliver corporate services to the NHS. As a joint venture with Sopra Steria, a European leader in digital services, we make life easier for NHS employees, patients, and suppliers, delivering value for money to taxpayers. We provide finance & accounting, digital, procurement, and workforce services to over half the NHS in England, underpinned by cutting-edge technology and our teams’ expertise, NHS understanding, and commitment to service excellence.

We share values with the NHS family, are committed to being a force for good, and act responsibly and sustainably at all levels.

Would you like to join us on this journey?