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Fractional Marketing Manager

JR United Kingdom

Southampton

On-site

GBP 20,000 - 30,000

Part time

2 days ago
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Job summary

A leading bakery in Southampton seeks a creative Fractional Marketing Manager to enhance brand visibility and drive customer engagement. This part-time role involves strategic marketing across digital and in-store channels, focusing on community engagement and online sales growth. We're looking for a motivated individual with extensive marketing experience in the food or hospitality sectors.

Qualifications

  • 5+ years of marketing experience, ideally in food, hospitality, or small business settings.
  • Confident in both digital and offline marketing approaches.
  • Self-motivated and comfortable working independently.

Responsibilities

  • Create and implement a seasonal, flexible marketing strategy that aligns with business goals.
  • Manage and grow our presence across Instagram, Facebook, and TikTok.
  • Design and deliver in-store campaigns and organize local events.

Skills

Digital marketing
Community-based marketing
Content creation
Social media strategy

Tools

Meta Ads Manager
Google Ads
Google Analytics

Job description

Social network you want to login/join with:

Fractional Marketing Manager, southampton

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Client:
Location:

southampton, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

1

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

We’re an independent bakery known for our handmade flatbreads, we craft each product daily using premium ingredients and traditional baking techniques. Our aim is to celebrate authentic flavors while inviting a diverse community to enjoy the food and culture we love.

We’re seeking a creative, hands-on Fractional Marketing Manager to lead our marketing strategy and execution. This part-time role involves working closely with the owner and operations team to grow brand visibility, increase foot traffic, boost online sales, and foster customer loyalty—across both digital and in-store touchpoints.

Key Responsibilities

  • Create and implement a seasonal, flexible marketing strategy that aligns with business goals.
  • Monitor marketing effectiveness and adapt strategies based on insights and data.

Digital Marketing

  • Manage and grow our presence across Instagram, Facebook, and TikTok.
  • Coordinate and execute email campaigns (newsletters, offers, product launches).
  • Maintain and optimize the website and online ordering channels (e.g. Deliveroo).
  • Launch and manage paid advertising campaigns on Meta and Google platforms.

Local & In-Store Marketing

  • Design and deliver in-store campaigns (signage, seasonal displays, POS).
  • Build partnerships with local businesses, schools, and community groups.
  • Organize participation in local events, food markets, and festivals.
  • Oversee print materials including packaging, flyers, and signage.

Brand & Content

  • Maintain consistent visual and brand messaging across all platforms.
  • Develop original, engaging content such as behind-the-scenes stories and product spotlights.
  • Coordinate with external creatives including designers, photographers, and videographers.

About You

  • 5+ years of marketing experience, ideally in food, hospitality, or small business settings.
  • Confident in both digital and offline marketing approaches.
  • Deep understanding of local and community-based marketing.
  • Proficient in content creation, copywriting, and social media strategy.
  • Self-motivated and comfortable working independently.
  • Experienced with platforms such as Meta Ads Manager, Google Ads, and Google Analytics.
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