Product Marketing Manager

Commify

Nottingham

Hybrid

GBP 60,000 - 90,000

Full time

14 days+

Get more replies from employers

Send a job-specific resume in minutes.

Benefits offered by this job

Competitive salary depending on exp

Company bonus

Comprehensive healthcare cash plan

27 days annual leave + bank holidays

Wellbeing leave days + volunteering

Birthday off

Employer pension contribution 5%

Death in service benefit (4x salary)

Annual award recognition

Social events - monthly/quarterly

Training & development opportunities

Flexible hybrid working arrangements

Job summary

Commify is seeking a highly motivated Product Marketing Manager (ISVs & Integrations) to own the commercial success of our ISV ecosystem. You will define and execute the GTM strategy for ISV integrations, partner plugins, and a global partner programme, collaborating with executives worldwide to shape the digital future.

You will bridge product and ecosystem, ensuring seamless integrations into popular platforms and empowering partners to drive mutual growth through data-driven, deliverable

Qualifications

Experience in product marketing for ISVs or relevant commercial partners.
Strong understanding of APIs, CPaaS and developer tools is a plus.
Experience in global roles or with international teams is essential.

Responsibilities

Design, build and execute GTM for ISV ecosystem and partner integrations.
Lead lifecycle marketing for third-party integrations and co-marketing campaigns.
Craft messaging that translates API architectures into business value.
Collaborate with Product, Engineering, Sales and Marketing; engage strategic partners.
Create enablement collateral, workshops and training for internal and external teams.
Conduct market and competitive analysis to identify new opportunities.
Track ROI of partner marketing efforts and optimize based on data.

Skills

Product marketing

ISVs & integrations

APIs & CPaaS

Go-to-Market

Global collaboration

Data-driven decisions

Job description

At Commify, we're not just a company, we're a globally connected team of innovators who love what we do. As a CPaaS leader with 25 years of groundbreaking experience, we're the force behind over 7 billion customer interactions each year, enabling businesses worldwide to connect via advanced channels like SMS, RCS, and complex mobile journeys.

Our culture is our core strength. Operating across the UK, EMEA, the USA, and Australia, we've fostered a truly diverse and connected environment, earning a consistent 4 out of 5 culture score in our employee engagement surveys. You'll join a vibrant team where your diverse experience makes a daily global impact.

We need talented people to grow a global company where everyone feels proud to belong, have a purpose and do their best to directly shape the digital future.

We are seeking a highly motivated, strategic and technically proficient Product Marketing Manager (ISVs & Integrations) to own the commercial success of our ISV ecosystem. In this pivotal role, you will be responsible for defining and executing the go-to-market (GTM) strategy for our ISV business which includes third-party integrations, partner plug-ins, and leading the rollout of a global partner programme. This is a high profile role to lead a core area of our global commercial strategy and as such would need to work collaboratively with colleagues on the Executive leadership team and the senior management team around the world.

Requirements

The Role

You will bridge the gap between our core product and the broader technology ecosystem, ensuring our solutions are seamlessly integrated into the platforms our customers use every day (e.g., CRMs, ERPs, e-commerce platforms) and that our partners are empowered to drive mutual growth. You will call on your experience to analyse our ICPs, prioritise integrations and maximise commercial success via robust GTM plans.

Key Responsibilities

Global Partner Programme Launch: Design, build, and execute the comprehensive GTM and marketing framework for our new global partner ecosystem, driving adoption among ISVs, system integrators, and channel partners
ISVs and Integrations GTM Strategy: Lead the full lifecycle marketing for third-party integrations, from initial strategy creation, proposition development and positioning, through to supporting co-marketing campaigns and sustained partner-led growth
Ecosystem Positioning & Messaging: Craft compelling messaging that highlights the unique value of our integrations. Translate complex API architectures into tangible business benefits for both partners and end-users
Cross-Functional & External Leadership: Collaborate closely with Product, Engineering, Sales, and Marketing, while acting as the primary point of contact for strategic partners
Partner Enablement: Create high-impact enablement collateral, technical playbooks, case studies, and training materials to help internal sales teams and external partners sell more effectively
Market Intelligence: Conduct in-depth market and competitive analysis of the partner ecosystem landscape to identify new integration opportunities and trends
Data-Driven Optimisation: Track, measure, and report on the ROI of partner marketing initiatives and integration adoption, using insights to continuously optimise performance

The Person

Experience in product marketing (or similar) working with Independent Software Vendors (ISVs) or relevant commercial partners. Experience and technical understanding of API products, CPaaS (Communication Platform as a Service), and/or with developer tools would be a distinct advantage. Experience of working in a global role or with teams based internationally is essential
Technical Acumen: Understanding of various messaging channels (SMS, RCS, WhatsApp Business API, Email, Push Notifications) and their respective APIs, protocols, and use cases highly desirable. Familiarity with concepts like deliverability, message routing, compliance (e.g., GDPR, TCPA), and common challenges in business messaging
Go-to-Market Expertise: Proven experience in developing and executing a successful organisational partner programme, go-to-market strategies for Partners, and demonstrable experience of working within a partner ecosystem e.g. partner market place apps
Communication Skills: Exceptional written and verbal communication skills, with the ability to articulate complex technical concepts clearly and concisely to both technical and non-technical audiences. A strong orator, comfortable in front of large, senior groups, and a solid writer. Comfortable and convincing with C-suite.
Analytical & Numerate: Strong analytical skills, with the ability to interpret data and make commercial data-driven decisions, and ROI-tracking skills to prove what is/isn't working
Collaboration & People Skills: Excellent people and management skills to interact with Executive team, commercial and technical colleagues,, cross-functional teams, and third parties. Ability to represent Commify externally to strategic partners
Self-Starter: A proactive and results-oriented approach

Benefits