Product Marketing Manager

Starling Bank; London; On-site; GBP 55,000 - 75,000; Full time

Job summary

Starling Bank seeks two Product Marketing Managers to drive marketing strategies and product engagement. Your role involves translating market insights into actionable marketing opportunities and collaborating with various teams to enhance product offerings. Enjoy a dynamic work environment with a focus on innovation and growth in an equal opportunity workplace.

Benefits

25 days holiday plus public holiday flexibility

Birthday leave

Increased annual leave with service

Paid volunteering time

Company enhanced pension scheme

Life insurance at 4x salary

Private Medical Insurance with benefits

Family-friendly policies

Perkbox membership

Cycle to Work initiative

Qualifications

• Excellent written and verbal communication skills.
• Strategic thinker able to identify opportunities for growth.
• Experience in agile marketing environments.

Responsibilities

• Translate market insights into marketing opportunities.
• Own product marketing strategy and campaign execution.
• Collaborate with various teams to align product messaging.

Skills

Strategic Thinking

Communication

Collaboration

Job description

Hello, we’re Starling. We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way. We’re a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We’re a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,000 people across our London, Southampton, Cardiff and Manchester offices.

We're looking for two Product Marketing Managers to join our team and contribute to the development of our annual plans, including; marketing objectives, goals, audience, product knowledge, content plan, and competitive landscape.

Key Responsibilities

• From a product perspective, translate business context, customer insights, market and competitor intelligence into marketing opportunities.
• Own the product marketing strategy (what and when) for the acquisition and engagement of customers.
• Write marketing briefs for individual product launches, new propositions and campaigns, aligned with the Annual Plan.
• Go-to knowledge for how to talk about products to our customers via the product fact sheet. Define the positioning and messaging hierarchy for a product set.
• Work with compliance to understand regulation and provide guidance to the Marketing team.
• Act as the conduit between Marketing and the Product/Commercial/Engineering teams.
• Own the marketing performance for product uptake and usage. Contribute to regular reporting outputs.

• Clear strategic thinker. Be able to identify opportunities that will deliver against business/consumer objectives.
• Excellent written and verbal communication skills - to be able to articulate product and marketing strategies in a compelling and succinct way.
• Collaboration is essential. You’ll be part of a wider team and work closely with brand, channel owners, product, compliance, legal and external partners to bring product marketing activity to life and achieve results.
• Working at pace in an agile environment, to adapt to business priorities and the rate of product developments.
• Champion new ideas to drive growth, engagement and achieve profitability. Be curious and open minded, looking for ways to continually improve our approach to product marketing.
• Keep up-to-date with best practices and developments in marketing.

• 25 days holiday (plus take your public holiday allowance whenever works best for you)
• An extra day’s holiday for your birthday
• Annual leave is increased with length of service, and you can choose to buy or sell up to five extra days off
• 16 hours paid volunteering time a year
• Salary sacrifice, company enhanced pension scheme
• Life insurance at 4x your salary
• Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
• Generous family-friendly policies
• Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
• Access to initiatives like Cycle to Work and Salary Sacrificed Gym partnerships

About Us

You may be put off applying for a role because you don't tick every box. Forget that! While we can’t accommodate every flexible working request, we're always open to discussion. So, if you're excited about working with us, but aren’t sure if you're 100% there yet, get in touch anyway.

We’re on a mission to radically reshape banking – and that starts with our brilliant team. Whatever came before, we’re proud to bring together people of all backgrounds and experiences who love working together to solve problems.

Starling Bank is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Starling Bank are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.

By submitting your application, you agree that Starling Bank may collect your personal data for recruiting and related purposes. Our Privacy Notice explains what personal information we may process, where we may process your personal information, its purposes for processing your personal information, and the rights you can exercise over our use of your personal information.