Product Marketing Manager

MoonPay; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading company in Web3 is seeking a Product Marketing Manager to drive product development and market strategies. This role involves collaborating with various teams to enhance product offerings and position them effectively in the market. The ideal candidate will have extensive B2B marketing experience, particularly in crypto or fintech, and a passion for data-driven decision-making.

Benefits

Equity package

Unlimited holidays

Paid parental leave

Annual training budget

Home office setup allowance

Monthly budget for products

Qualifications

• 7+ years of experience in B2B product marketing, ideally in crypto wallets, fintech, SaaS.
• Proven success leading go-to-market launches and developing compelling product narratives.

Responsibilities

• Shape product direction using market trends and customer insights.
• Lead go-to-market strategies for new B2B products and enhancements.
• Conduct competitive and market research for differentiation and positioning.

Skills

Data Analysis

Storytelling

Collaboration

Market Research

Education

B2B Product Marketing Experience

Job description

1 day ago Be among the first 25 applicants

About MoonPay
Hi, we’re MoonPay. We’re here to onboard the world to Web3.

Why? Because we think Web3 is a unique and democratising technology. It gives people back control of their money, digital identity, data, and property like nothing else before it.

What We Do
We’re the leading infrastructure company in Web3. This means we offer our partners everything from payment solutions (we call them 'Ramps') to minting software for digital collectibles, like NFTs. And over 30 million people around the world now trust our products — just take a look on Trustpilot.

We’re also big on collaborations. And we've worked on stunts, drops, and partnerships with some of the world's most prestigious and forward-thinking brands.

But that’s not all. We have also built our own consumer app because we wanted to see if we could build a better Web3 account. It’s taken off in a big way, and we're working hard to continually improve it and to strive for perfection.

So whatever your background, we’re sure there’s something for you here. Come help us build the future of Web3 and digital ownership.

About the Opportunity

MoonPay is looking for a Product Marketing Manager to join the Product Marketing team.

This is a high-impact, cross-functional role where you’ll be at the heart of how we define, develop, go to market and maintain products that power the world’s top web3 apps and platforms.

You’ll collaborate closely with Product, Design, Growth, Social, and Enterprise teams to bring our product suite to life — from white-labeled crypto experiences to robust on-ramping and payout infrastructure.

MoonPay is at an inflection point, expanding beyond our traditional offerings and reaching new markets and partners. You’ll play a critical role in shaping how we position our platform, crafting narratives that resonate with the industry, driving product development alignment, and leading go-to-market strategies that move the needle. Reporting to the Director of Product Marketing, you’ll help scale both product development and our GTM engine.

So, if you:

• Thrive at the intersection of product, user insights and market dynamics
• Love translating technical capabilities into compelling value for businesses and people
• You are a data-first thinker — always looking for the next insight hidden in the numbers. You bring curiosity, structure, and creativity to everything you touch
• Are a crypto expert and want to build the future of crypto from the frontlines…
  
  
  
  
  

…this could be your dream next role.

What you will do

• Shape the direction of existing and new products using market trends, product data, and customer insights
• Define target audiences and craft messaging and positioning that resonates with wallets, web3 platforms, and enterprise buyers
• Lead and execute go-to-market strategies for new B2B products, features, and enhancements — from launch through post-launch optimization
• Collaborate with Product, Sales, Partner Growth, and data to deeply understand customer needs and translate them into clear, differentiated value propositions
• Build and maintain enablement materials for go-to-market teams — including pitch decks, one-pagers, battle cards, and product briefs
• Define and track success metrics for product marketing campaigns, launches, and messaging strategies
• Conduct competitive and market research to inform differentiation, positioning, and roadmap decisions
• Serve as a key storyteller for our B2B platform — articulating how MoonPay helps businesses unlock the crypto economy
• Embrace our Kaizen mindset: continuously improve the end-to-end journey across your product space to drive discoverability, usage, and engagement
  
  
  
  
  

What you'll be working on

• MoonPay’s full-stack crypto infrastructure — including on-ramps, off-ramps, crypto payouts, embedded experiences, and hosted checkout
• Owning and improving the full product experience — including positioning, messaging, experimentation, and optimization
• Collaborating closely with Sales, Partner Growth, and Product to craft messaging that resonates with enterprise and developer audiences
• Using data and customer insights to inform GTM strategies, product direction, and content creation
• Working as part of a high-performing PMM team that’s defining what product marketing looks like in the next era of crypto
• Supporting go-to-market for both new launches and core enhancements across the MoonPay B2B ecosystem
  
  
  
  
  

About You

• 7+ years of experience in B2B product marketing, ideally in crypto wallets, fintech, SaaS, payments, or crypto infrastructure
• Proven success leading go-to-market launches and developing compelling product narratives
• Strong strategic thinker with the ability to distill complex concepts into simple, impactful messaging
• Highly collaborative — able to work across Product, Sales, and Technical teams, and influence stakeholders at all levels
• A natural storyteller who tailors messaging by persona, channel, and funnel stage
• Proactive, curious, and execution-focused — you take ownership and make things happen
  
  
  
  
  

Bonus: Experience marketing APIs or platform products to developers or enterprise buyers.

NOTE: This role requires technology experience.
Most importantly, though, you will embody the core principles that everyone here at the MoonPay lives by. Our “BLOCK Values” are at the heart of everything we do - and they are…

B - Be Hungry

L - Level Up

O - Own It

C - Crypto Curious

K - Kaizen

MoonPay Perks
Equity package

Unlimited holidays

Paid parental leave

Annual training budget

Home office setup allowance ????

Monthly budget to spend on our products

Working in a disruptive and fast-growing industry where the possibilities are endless

Freedom, autonomy and responsibility

Research has shown that women are less likely than men to apply for this role if they do not have experience in 100% of these areas. Please know that this list is indicative, and that we would still love to hear from you even if you feel that you are only a 75% match. Skills can be learnt, diversity cannot.

Please let us know if you require any accommodations for the interview process, and we’ll do our best to provide assistance.
Commitment To Diversity
At MoonPay we believe that every voice matters. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination. That’s why we are committed to diversity and inclusion in the workplace and are a proud equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by law. This policy applies to all employment practices within our organization, including, but not limited to, hiring, recruiting, promotion, termination, layoff, and leave of absence.

MoonPay is also committed to providing reasonable accommodations in our job application procedures for qualified individuals with disabilities. Please inform our Talent Team if you need any assistance completing any forms or to otherwise participate in the application process.

Please be aware that MoonPay does not request an AI-led interview without seeing a recruiter or team member from MoonPay on video call. We won't ask for your personal identification documents or any money from you during your interview process with us. Be fraud smart! If you receive an email - claiming to be from MoonPay - but from an email address ending in anything other than @moonpay.com, please be aware that this is not us.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Hospitality, Food and Beverage Services, and Retail

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