Product Marketing Manager

Yibi Hantang | China Lifestyle Extension Partner; Greater London; Presencial; GBP 55 000 - 90 000; Tempo integral

Resumo da oferta

YIBI Hantang in London is seeking a Product Marketing Manager to bridge product insight and go-to-market strategy for fashion, beauty, fragrance, wellness, and lifestyle brands exploring growth in Europe and the UK. You will translate consumer insights into compelling propositions, support brand positioning, and collaborate across regions to test pilots and market-entry opportunities.

Join a team dedicated to premium brands and international partnerships, with a focus on storytelling, category

Qualificações

• Experience in product marketing or brand marketing.
• Experience in fashion, beauty, fragrance, wellness, luxury, lifestyle, or premium brands is preferred.
• Strong understanding of positioning, consumer behavior, and go-to-market strategy.
• Strong analytical and storytelling capabilities.
• Experience working across international markets is highly valued.

Responsabilidades

• Analyze consumer needs, competitive landscapes, and category developments across fashion, beauty, fragrance, wellness, and lifestyle.
• Support product positioning and go-to-market recommendations for selected international brands.
• Evaluate potential lifestyle and category-extension opportunities.
• Translate consumer and market insights into product, positioning, and communication recommendations.
• Support China-market localization and product-market fit discussions.
• Identify emerging products, concepts, and consumer behaviors across the UK and European markets.
• Contribute to selected pilot and market-entry projects.

Conhecimentos

Product marketing

Brand marketing

Product strategy

Category management

Consumer insights

Descrição da oferta de emprego

YIBI Hantang is YIBI Group’s brand growth and strategic partnership platform, supporting selected international fashion, beauty, fragrance, wellness, and lifestyle brands exploring long-term growth opportunities in China. Our work combines consumer insight, brand strategy, category development, product positioning, strategic partnerships, localization, and market experimentation.

About the Role

We are seeking a Product Marketing Manager based in London to support project-based collaboration with UK and European fashion, beauty, fragrance, wellness, and lifestyle brands. The role sits at the intersection of product, consumer insight, positioning, and go-to-market strategy. It is suited to professionals who understand how strong brands translate product ideas into clear consumer propositions and credible market opportunities.

Responsibilities

• Analyze consumer needs, competitive landscapes, and category developments across fashion, beauty, fragrance, wellness, and lifestyle.
• Support product positioning and go-to-market recommendations for selected international brands.
• Evaluate potential lifestyle and category-extension opportunities.
• Translate consumer and market insights into product, positioning, and communication recommendations.
• Support China-market localization and product-market fit discussions.
• Identify emerging products, concepts, and consumer behaviors across the UK and European markets.
• Contribute to selected pilot and market-entry projects.

Qualifications

• Experience in product marketing, brand marketing, product strategy, category management, or consumer insights.
• Experience in fashion, beauty, fragrance, wellness, luxury, lifestyle, or premium consumer brands is preferred.
• Strong understanding of positioning, consumer behavior, and go-to-market strategy.
• Strong analytical and storytelling capabilities.
• Experience working across international markets is highly valued.

Required Skills

• Product Marketing
• Brand Strategy
• Consumer Insights
• Category Development
• Market Research

Equal Opportunity Statement

YIBI Hantang is committed to providing equal opportunities and values diverse perspectives, backgrounds, and experiences. We welcome qualified professionals from all backgrounds to apply.