Brand Manager

Yibi Hantang | China Lifestyle Extension Partner; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Yibi Hantang seeks a London-based Brand Manager to build relationships with premium fashion, beauty, wellness and lifestyle brands across the UK and Europe, and to coordinate discussions with our China-based teams.

You will identify partnership opportunities, understand each brand’s positioning and long-term goals, and present Yibi Hantang’s capabilities for China market-entry and licensing.

Qualifications

• 5+ years in brand management or partnerships with relevant industries.
• Experience in fashion, beauty, wellness, luxury or lifestyle sectors.
• Based in London with strong English communication and network in UK/Europe.

Responsibilities

• Identify UK/European brands for China expansion or licensing.
• Build relationships with founders, executives, licensing teams and BD leaders.
• Understand brand positioning, product strategy and partnership needs.
• Present Yibi Hantang’s China market-entry and licensing capabilities.
• Coordinate evaluations, proposals and commercial discussions.
• Coordinate communication between European partners and China teams.
• Track opportunities from contact to proposal, negotiation and launch prep.
• Represent Yibi Hantang at fashion, beauty, luxury and lifestyle events.

Skills

Brand management

Licensing

Strategic partnerships

Business development

Communication

Relationship-building

Job description

Yibi Hantang is a China market growth and brand licensing partner supporting international fashion, beauty and lifestyle brands. Building on Yibi Group’s manufacturing capabilities and experience operating China Gold’s e-commerce business, we help brands explore controlled licensing, product development and omni-channel growth opportunities in China.

About the Role

We are seeking a London-based Brand Manager to develop relationships with premium fashion, beauty, wellness and lifestyle brands across the UK and European markets.

You will identify suitable partnership opportunities, understand each brand’s positioning and long-term goals, and coordinate discussions between European brand partners and our China-based strategy, product and operations teams.

Responsibilities

• Identify UK and European brands with potential for China market expansion or lifestyle licensing
• Build relationships with brand founders, executives, licensing teams and business development leaders
• Understand brand positioning, product strategy and partnership requirements
• Present Yibi Hantang’s China market-entry, licensing and operational capabilities
• Support brand evaluations, partnership proposals and commercial discussions
• Coordinate communication between European partners and China-based teams
• Track opportunities from initial contact through proposal, negotiation and launch preparation
• Represent Yibi Hantang at relevant fashion, beauty, luxury and lifestyle industry events

Qualifications

• 5+ years of experience in brand management, licensing, strategic partnerships or business development
• Experience within fashion, beauty, wellness, luxury or lifestyle industries
• Strong understanding of brand positioning and category extension
• Existing relationships within the London, UK or broader European brand ecosystem are preferred
• Excellent communication, presentation and relationship-management skills
• Fluent English; Mandarin or another European language is an advantage
• Must be based in London

Equal Opportunity Statement

Yibi Group is committed to diversity and inclusivity in the workplace.