Product Manager

Yibi Hantang | China Lifestyle Extension Partner; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

YIBI Hantang in London is seeking a Product Manager to support fashion, beauty, fragrance, wellness, and lifestyle brand projects. You will understand physical consumer products, product portfolios, and how brands translate ideas into credible products.

This role focuses on consumer and lifestyle products not software. You will analyze trends, translate insights into recommendations, and collaborate with brand, strategy, market, and development teams.

Qualifications

• Experience in product management, product development, merchandising, category management, or brand management.
• Experience in fashion, beauty, fragrance, wellness, lifestyle, luxury, or premium consumer products is preferred.
• Strong understanding of physical-product development and consumer behavior.
• Strong commercial and analytical judgment.
• International or cross-market experience is valued.

Responsibilities

• Analyze consumer, product, and category trends.
• Support product and portfolio-development discussions for selected international brands.
• Evaluate potential opportunities across fragrance, beauty, wellness, accessories, and lifestyle categories.
• Translate consumer and market insights into product recommendations.
• Assess product positioning, pricing architecture, and competitive differentiation.
• Support new-product and category-extension assessments.
• Coordinate with brand, strategy, market, and development teams.
• Support selected China-market product and localization projects.

Skills

Product Management

Category Development

Consumer Insights

Brand Strategy

Market Research

Job description

YIBI Hantang is YIBI Group's brand growth and strategic partnership platform, supporting selected international fashion, beauty, fragrance, and lifestyle brands exploring long-term growth opportunities in China. Our work combines brand strategy, consumer insight, category development, localization, strategic partnerships, and controlled market expansion.

About the Role

We are seeking a Product Manager based in London to support selected fashion, beauty, fragrance, wellness, and lifestyle brand projects. The role is suited to professionals who understand physical consumer products, product portfolios, category opportunities, consumer needs, and how strong brands translate ideas into commercially credible products. This role focuses specifically on consumer and lifestyle products rather than software or digital product management.

Responsibilities

• Analyze consumer, product, and category trends.
• Support product and portfolio-development discussions for selected international brands.
• Evaluate potential opportunities across fragrance, beauty, wellness, accessories, and lifestyle categories.
• Translate consumer and market insights into product recommendations.
• Assess product positioning, pricing architecture, and competitive differentiation.
• Support new-product and category-extension assessments.
• Coordinate with brand, strategy, market, and development teams.
• Support selected China-market product and localization projects.

Qualifications

• Experience in product management, product development, merchandising, category management, or brand management.
• Experience in fashion, beauty, fragrance, wellness, lifestyle, luxury, or premium consumer products is preferred.
• Strong understanding of physical-product development and consumer behavior.
• Strong commercial and analytical judgment.
• International or cross-market experience is valued.

Required Skills

• Product Management
• Category Development
• Consumer Insights
• Brand Strategy
• Market Research

Equal Opportunity Statement

YIBI Hantang is committed to providing equal opportunities and values diverse perspectives, backgrounds, and experiences. We welcome qualified professionals from all backgrounds to apply.