Product Marketing Manager

VML; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

VML, part of WPP, seeks a Product Marketing Manager for Content Transformation to build the category and shape go-to-market strategy. You will own messaging, value propositions, and collateral for enterprise buyers, collaborating with global heads and product teams.

The role is based in London in a hybrid setup, with a strong emphasis on writing, strategy, and market evidence. You will partner with product management to align value delivery with market needs, develop sales enablement, and ensure

Qualifications

• Ten years or more in product marketing, strategy, or related fields.
• Deep technical and market knowledge of software landscapes.
• Background in complex B2B selling and multi-stakeholder environments.
• Strong writing ability demonstrated by work you can show.
• Experience in competitive analysis and market segmentation to drive positioning.
• Proven track record creating enablement materials used by sellers.

Responsibilities

• Align value proposition with market priorities and tailor messages for enterprise buyers.
• Define descriptions for Meridian and the diagnostic suite in impactful language.
• Conduct competitive analysis and sharpen differentiators across platforms and networks.
• Segment buyers, map entry points, and craft messaging for each audience.
• Translate product requirements into sales and marketing assets: decks, use cases, case studies, RFP content.
• Develop enablement material that sellers actually use to win deals.
• Own writing and content creation; shape the go-to-market narrative in early years.
• Feed market feedback into the product roadmap to inform decisions.

Skills

Strategic thinking

Technical marketing

Writing skills

Stakeholder management

Market research

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brandsthat drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

About us

WPP is the world’s largest marketing and communications services company. Enterprise Solutions works with global brands on the systems behind their marketing, not just the campaigns that come out of it.

Content Transformation is a new pillar inside WPP Enterprise Solutions. We are looking for a Product Marketing Manager to take our go‑to‑market strategy and make it real: the positioning, the messaging, the evidence, and the material that lets people sell and use what we build. Content Transformation rewires how content is created, managed and activated for those brands, bringing people, processes and platforms together as one system supported by AI. We show clients where their content operation is losing time, money and quality.

About the role

Most product marketing roles ask you to launch a product into a category that already exists. This one asks you to help build the category at the same time.

You will own product marketing for Content Transformation, working directly to the Global Head of Strategy and the Global Head of Product. Your audience is two sided: enterprise clients deciding whether to change how they make content, and the WPP teams who sell and deliver to them.

Our products are technical. Competing well means showing specialist knowledge rather than general enthusiasm, and tailoring the technical value proposition to whoever is in the room. A chief marketing officer, a chief information officer, a procurement lead and a content operations director all need a different version of the same truth, and getting that right is the difference between a shortlist and a win.

We’re a small startup team, and this is a generalist role. Today, it means architecting the work while doing the work, from writing the copy, building the decks, producing the use cases and assembling the sales documentation. As the pillar scales, the role becomes a specialised strategic function tying together market insight, product development and customer need. If you want to arrive in an established function with a team and a playbook, this is not that job yet. If you want to build the playbook, it is.

What will your day look like?

• Value proposition and positioning: Partner with product management to align the value proposition with market priorities, and tailor the technical value proposition of complex products to the specific audiences buying them.
• Define how Meridian and the diagnostic suite are described, in language that lands with enterprise buyers rather than with us.
• Competitive analysis: Understand where we win and lose against platforms, consultancies and production networks, and make sure the difference is clear in everything we put out.
• Customer segmentation: Work out which buyers have which problems, where they enter, and what they need to hear first.
• Turn product requirements and capability into what marketing and sales teams need in order to excel, and carry market requirements back the other way.
• Sales enablement: Build the material that lets our markets and agencies sell: narratives, decks, one pagers, competitive positioning, case studies and RFP content.
• Writing and content: Produce the words. This is a writing job as much as a strategy job, particularly in the first year.
• Market evidence back into product: Bring what buyers ask for, object to and compare us against into the product roadmap, so decisions are made on evidence rather than instinct.

Who are you going to work with?

You will report to the Global Head of Product and sit inside the Content Transformation Centre of Excellence, a small and deliberately senior team. You will work closely with the product and solutions team, the go‑to‑market and pillar strategy lead, and the engineers building Meridian.You will also work with WPP’s wider marketing function, which leads the category narrative, analyst relations and industry positioning for Content Transformation. Your focus is the product level: what we sell, to whom, and why it wins.

What does success look like?

• Teams across our markets and agencies can explain and sell Content Transformation products without needing us in the room.
• Our positioning holds up in competitive situations, and we know why we win and lose.
• Product decisions are shaped by market evidence you bring in, not only by internal opinion.
• The material exists. Decks, documentation and case studies are current, findable and used.

What do you bring to the table?

You are comfortable with ambiguity and happy to work without a template, because for a while there will not be one. You write well and quickly. You can hold a strategic view and still produce the artefact yourself. You bring:

• At least ten years of relevant experience. We are open on the route in. Product marketing, consulting, strategy, product management, marketing and communications are all credible backgrounds.
• Deep technical and market knowledge of the software landscape. This is the part we cannot flex on. You should be able to hold a credible conversation about architecture, integration and data, and know how the market is moving and who is moving it. Experience marketing an AI product is a strong advantage.
• A background in complex business-to-business selling, with several stakeholders, competing priorities and long decision cycles.
• Real writing ability, evidenced by work you can show us.
• Competitive analysis and segmentation experience, and the judgement to turn both into positioning rather than a deck of findings.
• A track record of building enablement material that sellers actually used.
• The ability to translate technical capability into business value without losing either audience.
• Bonus, not required: exposure to content operations, marketing technology, digital asset or content management platforms, or agency and consultancy environments.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.