Product Marketing Manager

Career Moves Group I B Corp™; Greater London; Hybrid; GBP 123,000 - 150,000; Full time

Job summary

An established industry player is seeking a strategic Product Marketing Manager to enhance product positioning and drive market adoption. In this pivotal role, you will collaborate across teams to launch innovative solutions and conduct market research to inform strategies. Your expertise will guide product development and marketing efforts, ensuring alignment with customer needs and market trends. This dynamic position offers the opportunity to work in a fast-paced environment, making a significant impact on product success and growth. If you have a passion for technology and a proven track record in product marketing, this is the perfect opportunity for you.

Qualifications

• 10+ years' experience in product marketing or related fields.
• Strong background in AdTech and strategic marketing.

Responsibilities

• Develop product positioning and messaging for target audiences.
• Plan and execute product launches with cross-functional teams.

Skills

Strategic Marketing

Product Management

Market Research

Cross-Functional Collaboration

Problem-Solving

Education

Bachelor's Degree in Marketing or related field

10+ years of experience in relevant fields

Tools

Market Analysis Tools

CRM Software

Job description

Product Marketing Manager

Location: London, Euston (3 days onsite)

Length: 4 months with possibility of extension

Rate: From £58.65 p/h (From 123K+ p/a equivalent)

Hours: 40 hours

Overview

We're looking for a strategic and results-driven Product Marketing Manager to join our growing team. In this role, you'll act as the bridge between product, marketing, and sales — shaping how our products are positioned in the market, how we launch new features, and how we drive adoption and growth.

Key Responsibilities:

• Develop and own product positioning, messaging, and value propositions that resonate with our target audience
• Plan and execute product launches, working cross-functionally with Product, Sales, Customer Success, and Marketing teams
• Conduct market research and competitive analysis to inform strategy and identify opportunities
• Build and maintain buyer personas to guide content creation, campaigns, and sales enablement
• Collaborate with demand generation to create product-focused campaigns that drive awareness and acquisition
• Develop sales enablement materials including pitch decks, one-pagers, battle cards, and training content
• Partner with Product to influence roadmap with customer insights and market trends
• Track and analyse product performance, customer adoption, and feedback to continuously improve marketing efforts

Tasks:

• Lead market assessment, quantitative analysis, and qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
• Deeply understand advertiser needs/requirements and product risk areas to prioritize recommendations to product, engineering, and design teams for new and existing products
• Partner with cross-functional teams across Meta that build new innovative solutions for advertisers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
• Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
• Own go-to-market strategy for a portfolio of ad products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning

Experience/Qualifications:

• Product Marketing Manager with 10+ years professional experience in technology or internet technology, strategic marketing, product management, management consulting
• AdTech experience, experience using deductive reasoning to simplify and communicate complex issues
• Experience collaborating across cross-functional teams with the experience to influence behavior and drive resolution in the context of competing perspectives
• Organization and people skills and experience in setting priorities, problem-solving, multi-tasking, and working independently in a dynamic, rapidly changing workplace
• Retail background

Apply now! The closing date for applications is COB 17/04

Seniority level

Mid-Senior level

Employment type

Contract

Job function

Marketing and Sales

Industries

Staffing and Recruiting