Product Marketing Manager

Darktrace; Cambridge; Hybrid; GBP 60,000 - 85,000; Full time

Job summary

Darktrace is seeking a Product Marketing Manager to shape how customers, sellers, and the market understand our AI-native cybersecurity platform. You will work on positioning, messaging, launches, sales enablement, and proof points, turning technical differentiators into clear customer value stories.

You will partner with senior PMM leaders, sales, product, analyst relations, and customer teams to drive real launches and real market impact from day one.

Qualifications

• Proven product marketing experience in a B2B technology environment.
• Experience shaping product positioning, messaging and go-to-market initiatives.
• Able to translate complex technical concepts into buyer-focused content.

Responsibilities

• Own defined components within the AI security solution area under senior PMM guidance.
• Translate capabilities into customer value, sales narratives, and market-facing language.
• Support product launches with planning, assets, and field readiness.
• Develop sales enablement materials: talk tracks, FAQs, battlecards, and collateral.
• Create content including blogs, solution briefs, web copy, and sales collateral.
• Gather competitive intelligence and maintain battlecards with regular updates.
• Coordinate case studies and customer proof points for GTM assets.

Skills

Product marketing

B2B technology

Cybersecurity

AI SaaS

Go-to-market

Sales enablement

Positioning & messaging

Launch planning

Cross-functional

Job description

Darktrace is a global leader in AI-driven cybersecurity, helping organizations stay ahead of evolving threats every day.

Darktrace was built on a genuinely differentiated idea: that Adaptive AI could detect and respond to novel, real-time cyber threats. That approach matters more than ever in the era of AI. Today, our customers depend on us to stay ahead.

At Darktrace, we are energized by that responsibility. We work across teams and rally around a shared goal. We own outcomes end to end - step in, step up and see things through without waiting to be asked. We make decisions with urgency, say the hard thing, and hold each other to high standards with care and directness. We move first and learn fast anticipating where our customers are going next, continuously challenging ourselves.

We invest in the skills, learning and opportunities that help people deliver at the level their roles demand, and reward the aptitude and curiosity to grow beyond them.

Our Values: Own It | Win as One | Raise Our Bar | Move First. Learn Fast

Job D** escription **:

Darktrace is looking for a Product Marketing Manager to help shape how customers, sellers, and the market understand our AI-native cybersecurity platform. In this role, you’ll support core product marketing work for the SECURE AI solution across positioning, messaging, launches, sales enablement, competitive intelligence, and customer proof points, turning technical differentiation into clear, credible stories that help our go-to-market teams win.

You’ll work shoulder-to-shoulder with senior product marketing leaders, sales, product, analyst relations, and customer-facing teams on real launches, real deals, and real market challenges. It’s a role built for someone who wants to grow fast, learn from experienced PMM leaders, and make a visible impact from day one.

This is a hybrid role, with an expectation of two days per week in either our Cambridge or London office, with the remaining time worked remotely.

Key Duties & Responsibilities

• Own defined components within the AI security solution area, working under the guidance of senior product marketing leadership.
• Support product positioning and messaging by translating technical capabilities into clear customer value, sales narratives, and market-facing language.
• Contribute to product launches by supporting launch planning, asset development, internal communications, and field readiness.
• Build sales enablement materials, including talk tracks, FAQs, objection-handling content, battlecards, and seller-ready guidance.
• Develop content including blogs, one-pagers, solution briefs, web copy, and sales collateral.
• Gather and maintain competitive intelligence, including competitor tracking, win/loss input, field feedback, and battlecard updates.
• Support analyst relations inputs, submissions, briefing preparation, and proof-point gathering under the guidance of senior PMM and analyst relations stakeholders.
• Support case study and customer proof point development, including coordinating customer input, sourcing quotes, and turning outcomes into usable go-to-market assets.

Qualifications & Experience

• Proven product marketing experience within a B2B technology environment, ideally in cybersecurity, AI, SaaS, or enterprise software.
• Experience supporting product positioning, messaging, sales enablement, product launches, and broader go-to-market initiatives.
• Strong written communication skills, with the ability to develop compelling content for both internal and external audiences.
• Demonstrated ability to synthesise technical, market, and competitive information into clear, customer-focused and sales-ready materials.
• Experience creating content such as blogs, solution briefs, web copy, presentations, sales collateral, or enablement assets.
• Comfortable working cross-functionally with sales, product, analyst relations, and senior marketing stakeholders, influencing without direct authority.
• Self-starter who can take ownership of a defined scope, prioritise effectively, and deliver results independently.
• Coachable, with strong learning agility and a genuine interest in cybersecurity, AI, and enterprise technology markets.

Nice to Have

• Cybersecurity or AI industry exposure, particularly in email security, network security, cloud security, identity, data security, or broader enterprise security markets.
• Experience supporting analyst relations processes, competitive intelligence programmes, win/loss analysis, or case study production.