Product Marketing Manager

Foods Connected; Belfast City District; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

25 days holiday

Job summary

Foods Connected, a leading cloud-based software platform, seeks a Product Marketing Manager to own positioning, messaging, and market insights across global markets including EMEA, APAC, and North America. You will build compelling sales collateral, run our win/loss programme, and leverage Gong for customer insights to refine messaging and enablement.

You will lead go-to-market planning for launches, define buyer personas, track adoption, and ensure materials stay aligned with strategy.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 8+ years of product marketing experience in SaaS.
• Experience owning positioning and messaging.
• Track record in win/loss programmes.

Responsibilities

• Own positioning and messaging across Foods Connected’s platform.
• Run market and competitor analysis.
• Manage win/loss program end-to-end.
• Develop sales collateral and enablement content.
• Leverage AI tools to accelerate research and content creation.

Skills

Product marketing

Positioning

Messaging

Win/Loss

Go-to-market

Sales enablement

AI tools

Public speaking

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Salesforce

JIRA

PowerPoint

Canva

Job description

IS THIS SOMETHING THAT INTERESTS YOU?

Foods Connected is an award winning cloud based software platform that helps retailers and food companies across the world manage their supply chain, quality control, and trading and planning management. Our software solutions are currently utilised by 10 of the largest food retailers in the world. As a team, we provide tools that help our customers manage their processes in a fast and efficient way and provide real-time visibility and reporting on what is happening in their business.

At Foods Connected, we recognise that our employees are our most important asset and we value creating a great working environment to ensure our team enjoy, working together and solving problems for our customers. Whether we are in the middle of a fast and intense development sprint, on a Teams call discussing project statuses, it is important to us that our employees are happy and delivering the best possible result for our customers.

We're always keen to welcome talented individuals to join our expanding team. So if you're driven, detail oriented, and passionate about working in a fast-paced, high-growth environment — we're looking for you!

The Product Marketing Marketing owns product marketing strategy and execution across Foods Connected's platform, with particular ownership of positioning: defining how we talk about who we are, what we solve, and why it matters to medium-to-large food manufacturers, retailers, and foodservice/QSR businesses. You will build the sales collateral our team relies on, run our win/loss programme, and listen to customer conversations, including through Gong, for the insight that keeps our messaging honest. It suits someone who is naturally curious about the market and resilient enough to keep refining the story when the first version does not land.

The Product Marketing Manager will have a truly global focus due to Foods Connected’s expansion into markets including EMEA, APAC and North America.

RESPONSIBILITIES:

• Own and continuously sharpen Foods Connected’s positioning and messaging, testing it against how prospects and customers actually describe their problems.
• Run ongoing market and competitor analysis, tracking how competitors position themselves and where Foods Connected’s advantage is real rather than assumed.
• Translate product capability into value propositions that map to the priorities of food manufacturers, retailers, and foodservice/QSR buyers.
• Partner with product management so positioning and messaging evolve alongside the roadmap.
• Use AI-assisted research tools to track market and competitor shifts faster. Understand the impact of AI on buyer journeys and pressure-test positioning before it ships.
• Own the win/loss programme end-to‑end: design the process, run the interviews, and turn findings into a regular report for sales and product leadership.
• Use Gong’s AI-powered call analysis to mine live sales calls for customer language, objections, and competitor mentions, feeding what you learn back into positioning and enablement.
• Maintain a live, evidence-based view of why deals are won and lost, and use it to sharpen targeting and messaging.

Go-to-Market Planning & Launch – 35%

• Lead go-to-market planning for new product launches and feature releases, setting the plan, timeline, and success measures with product, sales, and marketing.
• Define target segments and buyer personas for each launch, grounded in customer and market intelligence rather than assumption.
• Track adoption and post-launch performance, and adjust positioning and enablement based on what’s actually landing with customers.
• Build and maintain the core sales collateral and pitch materials, keeping them current with positioning and ready for sellers to use with confidence.
• Use AI tools to speed up the production of decks, demo scripts, and enablement content, without compromising quality or positioning consistency.
• Create and maintain competitive battlecards and objection-handling guides that sales can use in the moment.
• Establish Foods Connected as a thought leader in the food industry through insightful content, industry events, and relationships with industry influencers.

EXPERIENCE AND QUALIFICATIONS:

Minimum Qualifications & Experience

• Bachelor’s degree in Marketing or a related field and 8 years relevant experience; or equivalent combination of education and experience.

Preferred Qualifications

• 8+ years’ experience in product marketing, with a track record of owning positioning, messaging, and win/loss programmes for Software solutions or the SaaS space.
• Prior experience within a SaaS organisation.
• Naturally curious and resilient, comfortable testing ideas, taking feedback, and adjusting course when the evidence says to.

Technical Skills

To perform this job successfully, the Product Marketing Marketing should have experience with:

• Deep understanding of Marketing Principles, market research, and Product positioning.
• Prior experience and knowledge with SaaS products.
• CRM system management (HubSpot, Salesforce or similar).
• Familiarity with planning platforms such as JIRA, Trello or similar.
• Skilled in building sales decks and enablement materials (PowerPoint, Canva or similar).
• Confident developing and delivering product demos to prospects, customers, and internal teams.
• Experience using Gong or similar conversation intelligence platforms for customer and competitive insight.
• Experience designing and running win/loss programmes.
• Comfortable using AI tools (e.g. Claude, Gong AI) to speed up research, content drafting, and call analysis.

BENEFITS:

• Generous Holiday Package — 25 Days + 10 Public Holidays