Product Marketing Lead

3Search; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Hybrid working

Health and dental cover

Enhanced parental leave

Life assurance

Pension

Training reimbursement

Job summary

A global technology organisation is seeking a Marketing Manager to lead demand generation for their Digital Experience Monitoring solutions. This role includes developing marketing strategies, improving product-led growth, and analyzing data for optimization. The ideal candidate has over 5 years in B2B technology marketing, preferably SaaS, with experience in driving product-led growth and conversion optimization. The role offers a comprehensive benefits package in a diverse and inclusive work environment.

Qualifications

• 5+ years in B2B technology marketing, preferably in SaaS.
• Experience driving product-led growth and conversion optimisation.
• Ability to generate demand for technical audiences.

Responsibilities

• Own strategy and execution for positioning and campaign performance.
• Develop integrated marketing strategies for DEM.
• Analyze product usage to identify optimisation opportunities.

Skills

B2B technology marketing

Product-led growth

Digital experience monitoring

Conversion optimisation

Demand generation

Multi-channel campaigns

Analytical mindset

Cross-functional collaboration

Job description

A global technology organisation is looking for a Marketing Manager to lead demand generation, product-led growth, and enterprise positioning for their Digital Experience Monitoring (DEM) solutions. This is a high-impact role within a growing, well-funded tech business that supports some of the world’s most regulated and mission-critical industries.

You’ll join a supportive, collaborative environment with long-standing team members, strong development pathways, and the stability of a mature global operation combined with the agility of a modern SaaS platform.

The Role

As Marketing Manager for DEM, you will own strategy and execution across positioning, product-led growth, and campaign performance. This includes:

• Developing integrated marketing strategies to position DEM as a strategic entry point into the wider product ecosystem.
• Creating content and messaging that differentiates DEM from low-cost and platform competitors.
• Building vertical-specific positioning for regulated industries.
• Improving product-led growth performance across trial, onboarding, conversion, activation and expansion.
• Leading go-to-market for enterprise DEM propositions.
• Analysing product usage and behavioural data to identify optimisation opportunities.
• Supporting monthly DEM feature launches and coordinating cross-functional release comms.
• Balancing brand building with demand efficiency to maximise segment performance.

About You

To succeed here, you’ll bring:

• 5+ years in B2B technology marketing (ideally SaaS, monitoring, observability, or related fields).
• Hands-on experience driving product-led growth and conversion optimisation.
• Strong understanding of digital experience monitoring or synthetic monitoring.
• Proven ability to generate demand and run multi-channel campaigns.
• Experience marketing to technical and IT operations audiences.
• Strong analytical mindset with data-driven decision making.
• Ability to work cross-functionally with Product, Sales, Customer Success and senior stakeholders.
• Comfort switching between strategy and hands-on execution.

What’s on Offer

A comprehensive benefits package including hybrid working, health and dental cover, enhanced parental leave, life assurance, income protection, travel insurance, EAP, training reimbursement, pension, and the ability to buy/sell holiday.

The organisation is strongly committed to diversity, inclusion, and creating an environment where people can thrive and grow.