Product Marketing Director/Lead

Kraken; London; On-site; GBP 50,000 - 100,000; Full time

Job summary

An innovative technology company is seeking dynamic product marketing leaders to shape the future of energy. In these pivotal roles, you will be at the forefront of launching and marketing cutting-edge solutions that drive sustainability and efficiency in the energy sector. Collaborating with cross-functional teams, you will craft strategies that resonate with customers and enhance product adoption. If you have a passion for making a significant impact in a rapidly evolving industry and possess the skills to lead and inspire a team, this is your chance to join a forward-thinking organization committed to a greener future.

Qualifications

• Proven experience in launching and marketing B2B SaaS products.
• Strong analytical and problem-solving skills are essential.
• Prior people management experience is expected for Lead roles.

Responsibilities

• Drive go-to-market strategy, positioning, and messaging of products.
• Collaborate with Product, Sales, and Customer Success teams.
• Manage, hire, and grow a team of product marketers.

Skills

B2B SaaS marketing

Analytical skills

Problem-solving skills

Communication skills

Collaboration skills

Project management skills

Customer and market research

Storytelling

Job description

Help us use technology to make a big green dent in the universe!

Kraken powers some of the most innovative global developments in energy. We’re a technology company focused on creating a smart, sustainable energy system. From optimising renewable generation, creating a more intelligent grid and enabling utilities to provide excellent customer experiences, our operating system for energy is transforming the industry around the world in a way that benefits everyone.

It’s a really exciting time in energy. Help us make a real impact on shaping a better, more sustainable future.

We are hiring three key product marketing roles across London and New York:

1. A Director/Lead PMM to look after Kraken Customer Management
2. A Director/Lead PMM to look after Kraken Flex solution suite
3. A Senior PMM to look after our Asset & Field Management

In these roles, you will drive the go-to-market strategy, positioning, and messaging of our products. You will collaborate closely with cross-functional teams, including Product, Sales, and Customer Success, to ensure successful product launches and market adoption for Kraken. The ideal candidate has a deep understanding of the energy sector, customer needs, competitive landscapes, analytical mindset with a strong commercial acumen and effective marketing strategies to generate demand and drive revenue growth.

As a Lead PMM, you’ll be managing, hiring and growing a team of product marketers to help you achieve these goals.

Our PMMs Wear Four Key Hats

• Ambassador: Bring deep customer, market and competitor insights into Kraken.
• Strategist: Define and execute GTM strategy and priorities for your solution line, driving its revenue and product adoption. Collaborate with Demand Generation, Sales, CS, and Product Management to achieve business goals.
• Storyteller: Shape thought leadership, positioning, and messaging for your solution line and ensure mastery of your personas.
• Evangelist: Enable internal teams, advocates and analysts to champion product value.

What You'll Need

• Proven experience in launching and marketing B2B SaaS products, ideally at an enterprise sales company
• Background from one of the following sectors: energy, climate change, electric vehicles or smart transport
• Excellent analytical and problem-solving skills; Strong storytelling with the ability to simplify complex topics
• Excellent communication, collaboration, and project management skills
• Experience conducting customer and market research to drive insights and strategy.
• For our Lead roles, prior people management experience is expected.

Even better if you have

• International experience or knowledge of other languages in addition to English is welcome.

If this sounds like you then we'd love to hear from you. Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. Need any specific accommodations? Whether you require specific accommodations or have a unique preference, let us know, and we'll do what we can to customise your interview process for comfort and maximum magic!

Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Technology, Information and Internet