Product Marketing Director

Fireblocks; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

Fireblocks is seeking a Product Marketing Director to lead the adoption and market shaping for Treasury Management, Wallets, and Tokenization solutions. This role involves defining positioning, executing go-to-market strategies, and collaborating across teams to demonstrate the value of Fireblocks' offerings in the digital asset space.

Qualifications

• 10+ years of Product Marketing experience in fintech, SaaS, cybersecurity, or blockchain.
• Strong writing, storytelling, and content creation skills.
• Ability to align cross-functional teams for GTM excellence.

Responsibilities

• Define and execute GTM strategies for new and existing solutions.
• Develop clear and compelling value propositions for global enterprises.
• Produce solution briefs, case studies, and presentations.

Skills

Leadership

Content Development

Market Expertise

Analytical Mindset

Industry Storytelling

Job description

The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging blockchain technology. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets. It is trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.

About the Team

We are expanding our world-class product marketing team and seeking a high-impact Product Marketing Director to drive adoption and shape markets for Treasury Management, Wallets, and Tokenization solutions. This is a strategic hire: we are looking for change makers who bring creativity, leadership, and a results-driven mindset.

The ideal candidate is an industry storyteller, inspiring leader, and hands-on technical product marketer passionate about the role of cryptocurrency and digital assets in global financial markets. As part of Fireblocks’ product marketing leadership, you will define positioning, lead go-to-market strategies, and collaborate cross-functionally to demonstrate the value of Fireblocks’ solutions, platform, and network. This role offers a significant opportunity to impact how the largest enterprises, banks, and Web3 innovators build secure, scalable digital asset businesses.

What You'll Do

1. Drive Go-to-Market Strategy: Define and execute precise GTM strategies for new and existing solutions to increase pipeline, adoption, and revenue.
2. Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions tailored to global enterprises, financial institutions, and Web3 companies.
3. Shape the Product Roadmap: Use customer insights, competitive trends, and close collaboration with Product teams to influence innovation.
4. Enable Global Sales Teams: Create region- and persona-specific content and enablement strategies.
5. Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers to raise awareness and educate the market.
6. Lead Product Launches: Develop impactful strategies for bringing new products and capabilities to market.
7. Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements.
8. Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for ongoing market impact.

What You'll Bring

1. 10+ years of Product Marketing experience, preferably in fintech, SaaS, cybersecurity, or blockchain industries.
2. Industry Storytelling: Ability to simplify and elevate messaging for complex platforms within a dynamic ecosystem.
3. Leadership: Experience building and leading teams with a hands-on approach.
4. Market Expertise: Knowledge of blockchain solutions, digital asset custody, treasury management, tokenization, and the evolving buyer ecosystem.
5. Strategic & Tactical Agility: Entrepreneurial mindset with a proven track record of results through innovative strategies and flawless execution.
6. Cross-Functional Influence: Ability to align Product, Sales, and Customer Success teams for GTM excellence.
7. Content Development: Strong writing, storytelling, and content creation skills.
8. Analytical Mindset: Ability to define success metrics and turn data into actionable insights.
9. Passion for Blockchain: Deep interest in cryptocurrency, digital assets, and blockchain technology powering global financial transformation.

Fireblocks' mission is to enable every business to access digital assets and cryptocurrencies easily and securely. We believe our workforce should be as diverse as our clients, and we embrace diversity and inclusion in all its forms.