Product Marketer

Wayfindi; United Kingdom; Remote; GBP 50,000 - 60,000; Full time

Job summary

An innovative company is seeking a skilled Product Marketer to drive organic growth and adoption of their app, which is transforming the rail travel experience. This role is pivotal in shaping product features and launching them to the UK market. You'll collaborate with various teams, ensuring compelling storytelling and strategic positioning. Join a dynamic environment that values creativity and teamwork, where your contributions will directly impact the future of rail travel. If you thrive in a fast-paced, collaborative setting, this opportunity is perfect for you!

Benefits

4-day working week

Private healthcare plan

Gym discounts

Salary sacrifice childcare benefit

Enhanced parental leave

Electric car leasing scheme

Free upgrades with rail partners

All expenses paid monthly team days

Qualifications

• 5+ years of experience in product marketing, particularly in app-based environments.
• Strong background in B2C and some B2B marketing strategies.

Responsibilities

• Develop deep knowledge of market dynamics and customer journeys.
• Plan and execute product launches while aligning cross-functional teams.

Skills

Product Marketing

App based Product Marketing

B2C Marketing

B2B Marketing

Collaboration with Engineering

Analytics and Reporting

Tools

Tableau

Google Analytics

Firebase

Job description

Technology has revolutionised the world we live in, yet somehow the rail industry has stayed much the same as it was 30 years ago. Seatfrog is here to change that.

We're on a mission to build a better future for billions of passengers and the rail companies that carry them. We've already reinvented how upgrading your seat is done - now affordable and lightning fast to over 870 destinations - and enabled customers to effortlessly swap between train journeys. But we're not stopping there! We're on our way to becoming the ultimate travel companion and the only app you'll ever need when travelling by rail in the UK and beyond.

We’re building a stellar team to achieve our audacious goals. We strive to create an environment where you can do your best work. Join us, and you’ll be challenged and supported in equal measure. Ours is a culture with spirit and substance and our people are empowered to make the bold decisions others wouldn’t and haven't.

About the role

Salary band: £50-60k

We're at a pivotal point in our journey, with considerable year on year growth. In 2025 we’re focussing on even bigger growth, partnerships, and pushing the boundaries of great Product Marketing. This is where you’ll shine.

We’re looking for a Product Marketer to come in and make their mark, owning new app features, launching them to the UK market, and ultimately driving organic growth and adoption of the app, cementing our place as the only loved brand in rail. You'll sit at the intersection of Product, Marketing, Sales, and Customer Experience, ensuring big wins in the market, all while moving with speed and flexibility as we scale.

About the team you'll be joining

You'll join our established Marketing Team, reporting into Carolyn, our Marketing Lead. Your team is made up of the Social Media Manager, 2 CRM Managers, a Growth Manager, and a Marketing Creative. You'll collaborate with teams across Seatfrog including Product, Design, and Commercial, enabling and executing various Product Marketing intiatives, tests, and campagins.

What you'll do

• Develop deep knowledge of passenger, partners and market dynamics
• Conduct competitive analysis across direct competitors, alternative travel options, and emerging tech players
• Map customer journeys and personas to identify friction points and optimisations
• Craft clear, compelling positioning that reflects the product’s USP
• Ensure consistent storytelling across marketing, product, and sales materials
• Test and iterate messaging based on segments, feedback, and performance.
• Plan and execute product launches from new features to major platform updates.
• Align cross-functional teams — coordinate product, sales, design, marketing, and CS around GTM plans.
• Set launch goals including adoption, conversion, engagement and evaluation
• Drive product adoption through education campaigns, onboarding flows, and lifecycle marketing.
• Work with the growth manager to optimise activation points
• Partner with UX to turn feedback into product opportunities.
• Spot upsell/cross-sell opportunities across travel journeys.
• Build sales collateral — pitch decks, one-pagers, case studies.
• Train teams on product features, benefits, and positioning.
• Support B2B and B2C messaging needs, including for train operators & other partners
• Collaborate with Commercial on partnership GTM strategies

What your experience will look like:

• 5+ Years in Product Marketing
• App based Product Marketing
• Consumer brands in B2C
• Some B2B would be ideal
• Collaborating with Engineering and Product to enhance and deploy new features
• Experience in a startup or scale up
• A deep understanding of the way Marketing, Technology, and Product intersect
• Strong experience of using analytics and reporting suites such as Tableau, Google analytics, Firebase

What's on offer:

• An outstanding team culture, where we solve problems together to drive the best possible results
• A 4 day working week to ensure the best possible work/life blend (hello 3 day weekends!)
• Private healthcare plan via Aviva, with added gym discounts and incentives to encourage you to get out, get active and stay mentally and physically healthy
• A benefits package that includes salary sacrifice childcare benefit, enhanced parental leave, electric car leasing scheme, and free upgrades with our rail partners
• Engaging, all expenses paid monthly team days to connect and collaborate

We're currently taking a flexible approach to where our team work - we have a great office near Liverpool St should you wish to use it, but we welcome applications from across the UK, as many of us work remote first.

The Process

• 30 Minute Screener - with Lucy (Talent + People Partner)
• Take Home Task
• 60 Minute Technical Interview - with Carolyn (Marketing Lead) and John (Head of Product)
• 30 Minute Culture Interview - with Iain (CEO), and Alex (Head of People)

At Seatfrog, we consider diversity a strength - inclusion fuels our ability to solve problems we never thought we could. Your application will be considered on its merits, without regard to your race, age, gender, religion, sexual orientation, disability status or anything else. If there is anything we need to know to enable you to fully participate in our interview process, please just let us know in your application.