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Flo, the world’s #1 health app, is looking for a strategic and technically proficient Product Manager to lead the development of its internal experimentation platform. This key role involves driving innovative methodologies to enable data-driven decision-making, enhancing user experience and engagement through rigorous experimentation. Successful candidates will have a strong track record in product management with a focus on technical solutions and collaborative stakeholder engagement.
London
400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
The needs of the user is everything to us, and how those needs are served falls under our Product teams.
They’re fact-finders.
They’re builders.
They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivaled user experiences.
We're seeking a highly strategic and technically proficient Product Manager to lead the vision, strategy, and execution for our company-wide experimentation capabilities. This pivotal role involves owning the product lifecycle for our internal experimentation platform and defining the overarching strategy, methodology, and governance for how we conduct A/B testing and experimentation across the organisation.
Your mission would be to empower product, engineering, analytics and marketing teams to make faster, more confident, data-driven decisions through rigorous, scalable experimentation. You'll be instrumental (alongside an Experimentation Analyst) in developing the technological foundation (the platform) and the organisational capability (the culture and process) to accelerate learning, de-risk product development, and drive significant business impact and user experience improvements.
Your Experience
Must have:
Nice to have:
What you'll be doing
You'll be responsible for:
Experimentation Strategy & Methodology:
Cross-functional Collaboration & Leadership:
#LI-JC1 #LI-Hybrid
Annual Salary Range (ranges may vary based on skills and experience)
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .
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Do you have 5+ years' experience in a Product Management role? * Select...
If you have one, please can you share your LinkedIn profile with us?
If you have one, can you share your personal website?
Do you have experience with advanced experimentation methodologies (e.g., Bayesian methods, multi-armed bandits, causal inference)? * Select...
Do you have experience working on creation of internal testing tooling? If so, can you briefly share what? *
Our managers are expected to come into the office twice a week. For individual contributors, we give each team the decision on what works best for them, however many teams align to the two days per week office working pattern.Is commuting to our London or Vilnius office twice per week possible for you? * Select...
We're conducting some market feedback over 2025, too. We'd love to learn about the office working preferences of people who apply to Flo. If it was totally up to you, how many days per week would you like to come into the office? Select...
Flo Health can contact me about job opportunities for up to 3 years * Select...
How did you hear about us? * Select...
By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants: https://flo.health/privacy-policy-for-job-applicants * Select...
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.
As set forth in Flo Health’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.
If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:
A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.
A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
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