Product Manager (CX Commerce)

WPP Enterprise Solutions; Manchester; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Discretionary bonus scheme

Training opportunities

Competitive pension

Medical insurance

Life assurance

Social events

Family friendly policies

Discounts with retailers

Holiday trading options

Job summary

WPP Enterprise Solutions is seeking a Product Manager to join our Product team at the heart of digital operations for a major automotive client.

You will bridge strategy, customer missions and hands-on delivery, translating objectives into high-performing, user-centric digital products. Work in a highly collaborative, matrixed environment across agency teams, client in-house specialists and partners.

Qualifications

• Experience in product management for consumer-facing digital products.
• Ability to translate business strategy into detailed product requirements.
• Strong communication and stakeholder management skills.

Responsibilities

• Lead digital initiatives end-to-end—from discovery to market launch.
• Translate market and user needs into detailed product requirements, epics, and briefs.
• Collaborate with UX, design, and engineering to deliver high-performing products.
• Management of backlogs and prioritisation with measurable KPIs.

Skills

Product management

Strategic thinking

Analytical skills

Stakeholder management

Communication skills

Tools

Jira

Confluence

Job description

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Product Manager wanted to join our Product team at WPP Enterprise Solutions

The Opportunity

• Permanent
• London/Hybrid

As a Product Manager at VML/WPP ES, you will sit at the absolute heart of our digital operations for one of our largest automotive clients. You are the person who ensures the team is delivering the right thing, for the right people, at the right time.

You will bridge the gap between complex business strategy, customer missions and hands‑on digital delivery, translating ambitious automotive objectives into high‑performing, user‑centric digital products. Working in a highly collaborative, matrixed environment, you will act as the "glue" connecting WPP's agency teams, client's in‑house specialists, and key third‑party partners to drive measurable performance optimisation.

What You’ll Be Doing

End-to-End Product Lifecycle & Delivery:

• Discovery to Go-to-Market: Lead digital initiatives end-to-end—from initial discovery and hypothesis validation through design, engineering, QA, and deployment, to final market launch.
• Requirements Definition: Translate complex market, user, business needs and stakeholder views into highly detailed product requirements, epics, user stories, acceptance criteria, and briefs.

Prioritisation & Backlog Management

• WSJF Prioritisation: Contribute to fortnightly collaborative prioritisation sessions.
• Roadmap Stewardship: Contribute to a transparent, ranked backlog to guide contributing teams away from chaotic multiple priorities toward a highly structured, quarterly planning horizon.

Cross-Functional Collaboration & Stakeholder Management

• The "Glue" of the Operation: Act as the primary link across a complex stakeholder map
• UX, UI & Content Collaboration: Partner closely with creative and design squads to define problems, user outcomes, and design standards, ensuring all decisions align with both product vision and Client's strict brand guidelines.

Data Performance, CRO & SEO

• Evidence-Based Decisions: Commission market research, competitor analysis, and customer interviews to discover unmet user needs.
• Continuous Optimisation: Proactively monitor product performance, analyse key performance metrics, and gather feedback to drive continuous CRO (Conversion Rate Optimization) and performance iterations.
• SEO/AIO/GEO Integration: Ensure SEO is deeply embedded in early planning, requirements, and prioritisation rather than treated as an afterthought.

What We Want From You

• Exeperience working within Product Management
• Strong background managing consumer-facing digital products, ideally within the automotive space (CX, vehicle configurators, lead capture, CRM, or fleet/retail digital touchpoints).
• Customer-centric: Focused on understanding, anticipating and exceeding customers’ needs
• Strategic & Analytical Thinker: Ability to see the big picture and translate corporate objectives (such as lead generation, Retail, Pro, or Omnichannel experiences) into tangible, measurable digital KPIs. Commercially savvy, prioritises value over output.
• Technically Literate & Data-Driven: Comfortable collaborating with a variety of specialists. Able to use both quantitative & qualitative measures. You make product decisions based on evidence and analytics rather than gut feel.
• Expert Communicator & Negotiator: Exceptional skills presenting concepts and solutions, and stakeholder management and alignment. You excel at saying "no" constructively, protecting your team, and creating clarity out of chaos.
• Tools: Experience using Jira, Confluence, or equivalent product management and planning software.

If you know some of this, even better

• Automotive experience

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Permanent only

• discretionary bonus scheme
• training opportunities
• competitive pension
• medical insurance
• life assurance
• social events
• opportunities to buy and sell holidays
• family friendly policies
• discounts with hundreds of retailers
• much more

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human‑centric work flourish.

We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.

And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

How We Use AI In The Recruitment Process

To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note‑taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. Opting out will not impact the outcome of the interview process

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world‑class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.