Product Manager (CX Commerce)

twentysix; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Discretionary bonus

Medical insurance

Pension

Job summary

VML, part of WPP, is seeking a Product Manager to join our Product team in London. You will drive end-to-end digital product initiatives for a major automotive client, translating strategy into tangible outcomes.

You’ll bridge business goals with user needs, manage a detailed backlog, collaborate with UX, design and engineering, and ensure delivery on time while upholding brand guidelines. This hybrid role offers career development and exposure to global brands.

Qualifications

• Experience working in product management and delivering consumer-facing digital products.
• Strong background in automotive digital touchpoints (CX, configurators, lead capture, CRM).
• Customer-centric, strategic and analytical thinker with data-driven decision making.
• Excellent communication and stakeholder management skills.
• Proficient with Jira, Confluence or equivalent PM tools.

Responsibilities

• Lead end-to-end product lifecycle from discovery to market launch.
• Define and translate market, user and business needs into detailed requirements and briefs.
• Manage prioritisation and backlog with a transparent roadmap.
• Collaborate with UX, UI and content teams to ensure brand-aligned decisions.
• Monitor product performance and drive CRO and optimisation initiatives.

Skills

Product management

Automotive experience

Stakeholder management

Analytical thinking

Jira

Confluence

Tools

Jira

Confluence

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Product Manager wanted to join our Product team at WPP Enterprise Solutions

The opportunity:

• Permanent
• London/Hybrid

As a Product Manager at VML/WPP ES, you will sit at the absolute heart of our digital operations for one of our largest automotive clients. You are the person who ensures the team is delivering the right thing, for the right people, at the right time.

You will bridge the gap between complex business strategy, customer missions and hands-on digital delivery, translating ambitious automotive objectives into high-performing, user-centric digital products. Working in a highly collaborative, matrixed environment, you will act as the "glue" connecting WPP's agency teams, client's in-house specialists, and key third-party partners to drive measurable performance optimisation.

What you’ll be doing:

End-to-end Product Lifecycle & Delivery:

• Discovery to Go-to-Market: Lead digital initiatives end-to-end—from initial discovery and hypothesis validation through design, engineering, QA, and deployment, to final market launch.
• Requirements Definition: Translate complex market, user, business needs and stakeholder views into highly detailed product requirements, epics, user stories, acceptance criteria, and briefs.

Prioritisation & Backlog Management:

• WSJF Prioritisation: Contribute to fortnightly collaborative prioritisation sessions.
• Roadmap Stewardship: Contribute to a transparent, ranked backlog to guide contributing teams away from chaotic multiple priorities toward a highly structured, quarterly planning horizon.

Cross-Functional Collaboration & Stakeholder Management:

• The "Glue" of the Operation: Act as the primary link across a complex stakeholder map
• UX, UI & Content Collaboration: Partner closely with creative and design squads to define problems, user outcomes, and design standards, ensuring all decisions align with both product vision and Client's strict brand guidelines.

Data Performance, CRO & SEO:

• Evidence-Based Decisions: Commission market research, competitor analysis, and customer interviews to discover unmet user needs.
• Continuous Optimisation: Proactively monitor product performance, analyse key performance metrics, and gather feedback to drive continuous CRO (Conversion Rate Optimization) and performance iterations.
• SEO/AIO/GEO Integration: Ensure SEO is deeply embedded in early planning, requirements, and prioritisation rather than treated as an afterthought.

What we want from you:

• Exeperience working within Product Management
• Strong background managing consumer-facing digital products, ideally within the automotive space (CX, vehicle configurators, lead capture, CRM, or fleet/retail digital touchpoints).
• Customer-centric: Focused on understanding, anticipating and exceeding customers’ needs
• Strategic & Analytical Thinker: Ability to see the big picture and translate corporate objectives (such as lead generation, Retail, Pro, or Omnichannel experiences) into tangible, measurable digital KPIs. Commercially savvy, prioritises value over output.
• Technically Literate & Data-Driven: Comfortable collaborating with a variety of specialists. Able to use both quantitative & qualitative measures. You make product decisions based on evidence and analytics rather than gut feel.
• Expert Communicator & Negotiator: Exceptional skills presenting concepts and solutions, and stakeholder management and alignment. You excel at saying "no" constructively, protecting your team, and creating clarity out of chaos.
• Tools: Experience using Jira, Confluence, or equivalent product management and planning software.

If you know some of this, even better

• Automotive experience

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Permanent only****We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart**, fostering empathy and trust where genuine connections and human-centric work flourish.**We empower your Brains **for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit www.vml.com, andfollowalong on Instagram,LinkedIn, andX.