Product Manager, CRO

HeliosX; United Kingdom; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Generous equity allocations

Annual leave + public holidays

Private health insurance and dental/ey

Pension scheme

Enhanced parental leave

Cycle-to-work scheme

Electric car scheme

Dermatica and MedExpress products free

Job summary

HeliosX is seeking a Product Manager, CRO to join the International department. You will drive marketing enablement, conversion rate optimisation, and new product launches, collaborating with brand, performance marketing, engineering, design and leadership.

You’ll use data sources like analytics and user research to improve conversions. Responsibilities include leading experiments, analysing results, and guiding the roadmap with a data-backed prioritisation system.

Qualifications

• Have at least 5 years of product management and/or growth experience.
• Hands-on experience with AI tools to speed CRO work.
• Experience in startups/scale-ups and D2C products with many users.
• Proven ability to run successful A/B tests and optimize landing pages.
• Strong understanding of acquisition KPIs and funnel metrics.

Responsibilities

• Lead CRO initiatives with experimentation, UX enhancements, pricing and messaging optimization.
• Analyse user behaviour and A/B test results to drive actionable recommendations.
• Collaborate with UI/UX designers to improve the customer journey and conversions.
• Inform recommendation engines for upsell and cross-sell strategies.
• Monitor CRO metrics across pages and campaigns, reporting insights for optimisation.

Skills

Product management

CRO experience

A/B testing

Data-driven

Growth mindset

Collaboration with design/engineering

AI tools usage

Job description

About the role

The Product Manager, CRO plays a pivotal role within the International department, responsible for driving marketing enablement and conversion rate optimisation across ourinternational markets. You'll report to our VP of International. The successful candidate will lead efforts in Conversion Rate Optimisation (CRO), new product launches and support with Growth Team tests. You'll utilise data sources such as consumer behaviour analytics, user research, industry benchmarking and experiment performance to drive improvements in conversion rate. Your work will directly impact the growth of the business, and you'll collaborate with cross-functional teams, including brand, performance marketing, engineering, design, and senior leadership.

What you'll be doing

Conversion Rate Optimisation:

• Lead ongoing experimentation efforts to identify site improvements with statistical significance, encompassing strategic testing, UX enhancements, pricing/discounting and messaging optimisation.
• Utilise data-driven insights obtained from regular analysis of user behaviour and A/B testing results to generate actionable recommendations, facilitating evidence-based decisions for optimising conversion rates.
• Collaborate with the UI/UX designer to identify and implement key improvements in the customer journey, aiming to reduce friction, enhance engagement, and increase conversions.
• Utilise data and user insights to inform the recommendation engine for upselling, cross-selling, and other strategies.
• Monitor and report on key conversion rates by page and campaign, ensuring consistent health and tracking changes resulting from CRO initiatives across various campaigns. Provide insights and recommendations for further optimisation.

New product launches:

• Oversee the creation of dedicated landing pages for each new product launch, showcasing compelling product information, benefits, and persuasive call-to-action elements.
• Ensure prominent placement of the new product in the website's navigation menu and structure for easy user access.
• Integrate customer testimonials, reviews, or case studies on the new product's landing pages to establish trust and credibility.

Analysis and prioritisation:

• Drive customer analysis and research to gain expertise and insights that can be used to influence product and road map priorities. Understand why people are or are not buying our products.
• Understand the market landscape, competitor landscape, best practices, and industry trends to inform the roadmap and actively work to surpass competitors.
• You will maintain an ongoing backlog of potential relevant experiments and initiatives to support your team goals, utilise a data-backed prioritisation system, and inform stakeholders of ongoing progress. This multifaceted role requires a flexible team player who can lead or assist with various marketing tasks, collaborating closely with brand, user acquisition, product, and data teams to align on initiatives and plans.

What you'll bring to HeliosX

• Have at least 5 years of product management and/or growth experience.
• Hands-on experience using AI tools to speed up growth or CRO work, such as analysing data, generating test ideas or prototyping pages.
• Have worked in startups/scale-ups that are growing rapidly.
• Have worked on D2C products with a significant number of users.
• Hands-on experience with A/B testing and optimisation on landing pages.
• Have a deep understanding of acquisition KPIs and complex funnels.
• Have a growth marketing/optimisation mindset.
• You're extremely analytical/data-driven, and have experience working with data setsto derive insights and set priorities.
• Experience working successfully with great designers and engineers.
• Demonstrated problem-solving capabilities and intellectual curiosity.
• Be a proactive team player who enjoys working with peers and other keystakeholders to design and execute against the evolving business needs.

Life at HeliosX

At HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us, if we want to achieve our global ambitions!

Aside from working with our all-star team, here are some of the other benefits you may be eligible for when coming on board:

• Generous equity allocations with significant upside potential
• Annual leave allowance alongside public holidays
• Private health insurance, along with pre-existing condition, dental, and eye care cover
• Pension scheme
• Enhanced parental leave
• Cycle-to-work scheme
• Electric car scheme
• Free Dermatica and MedExpress products every month, as well as family discounts
• Annual home working and L&D allowance
• Free Headspace subscription, employee assistance programme, and discounted gym memberships

#LI-Hybrid #LI-Senior