VP of Marketing

HeliosX Group; Greater London; On-site; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Generous equity allocations with潜力(ups

25 Days Holiday (+ all the usual Bank

Private health insurance, dental and眼科

Pension scheme

Enhanced parental leave

Cycle-to-work Scheme

Electric Car Scheme

Free Dermatica and MedExpress products

Home office allowance

Headspace subscription and budget forL

Job summary

HeliosX Group is seeking a Marketing Leader in Greater London to own growth across consumer brands. You will balance performance marketing with brand investment to build future demand and drive profitable customer acquisition.

Join a fast-growing healthcare tech company, lead a high-performing marketing team, and embed AI across the function to improve productivity and campaign effectiveness. You will partner with Product, Commercial, Clinical, Operations and Data to shape strategy.

Qualifications

• Proven track record in profitable customer acquisition and growth.
• Experience balancing performance marketing with brand investments.
• Strong analytics on CAC, payback, and marketing measurement.
• Leadership experience building high-performing marketing teams.
• Experience in data-driven, fast-paced digital consumer environments.

Responsibilities

• Own the marketing strategy balancing performance marketing with brand investment that builds future demand.
• Drive profitable customer growth by improving CAC, payback, customer quality and marketing efficiency.
• Lead across the full channel mix, developing specialists and accelerating underdeveloped areas like paid social.
• Allocate investment across brands and channels based on expected returns.
• Bring rigorous measurement to performance and brand using incrementality and brand metrics.

Skills

Growth marketing

Brand management

Analytics

Leadership

Job description

Ready to revolutionize healthcare, making it faster and more accessible than ever before?

How We Started

Founded in 2013 by Dwayne D'Souza, HeliosX was built on a simple but powerful idea: healthcare should be easier to access, faster to receive, and centred around the individual. From day one, we've grown without external funding; scaling profitably through technology, disciplined execution, and deep medical expertise. What started as a challenger idea has become one of the most significant healthcare platforms operating globally today.

Where We Are Now

We've earned the trust of millions of people worldwide through category-leading products and well-known brands, including MedExpress, Dermatica, ZipHealth, RocketRX, and Levity. A key driver of our success is vertical integration; we operate our own manufacturing and proprietary products, led by in-house medical teams, researchers, and pharmacists at the top of their fields.

In 2025, HeliosX treated more than 1.7 million patients globally and reached £781m in revenue, representing +337% year-on-year growth and cementing our position as the clear market leader in the UK. That growth translates into real-world outcomes: our weight-loss treatments helped patients lose 8.5 million kilograms of excess weight in 2025 alone, contributing to an estimated 1,300 fewer cardiac events. This is growth with measurable, life-changing impact at scale.

Where We're Going

2026 is another significant year for HeliosX. Our ambition is to surpass £1.1bn in revenue, continue expanding thoughtfully into new international markets and broaden our condition and treatment portfolio. As we scale, we're focused on building the technology, operational excellence and clinical capabilities that will support sustainable long-term growth.

Joining HeliosX now means helping shape the systems, teams and products that will define the next chapter of digital healthcare. You'll be solving complex problems at pace, working alongside exceptional people and building products that genuinely improve lives at scale.

There's never been a more exciting time to join HeliosX. Come be a part of making our dream of easier and faster healthcare a reality!

The Opportunity

We're looking for an exceptional Marketing Leader to own growth across our consumer brands. This is one of the most commercially accountable leadership roles in the business, responsible for driving sustainable, profitable customer acquisition while strengthening our brands to create future demand. If you're excited by building high-performing marketing teams, developing exceptional talent and balancing performance with brand to create long-term advantage, we'd love to hear from you.

What You'll Do

• Own the marketing strategy balancing performance marketing with brand investment that builds future demand.
• Drive profitable customer growth by improving CAC, payback, customer quality and marketing efficiency.
• Lead across the full channel mix, developing strong specialists and accelerating underdeveloped areas such as paid social.
• Allocate investment across brands and channels based on where it will create the greatest return.
• Bring rigorous measurement to performance and brand, using incrementality, econometrics and brand metrics to understand what is genuinely driving growth.
• Build a deep understanding of our customers and turn that into stronger propositions, creative and campaigns.
• Build a centre of excellence across technology, measurement, AI serving all business units
• Own the quality as well as the volume of customers acquired, partnering closely with Customer Value on downstream impact.
• Build and lead a high-performing marketing organisation, hiring exceptional talent, coaching senior leaders and maintaining a high performance bar.
• Embed AI across the function to improve productivity, decision making, creative output and performance.
• Partner closely with Product, Commercial, Clinical, Operations and Data and bring a clear, evidence-backed point of view to the executive team.

What You'll Bring To HeliosX

• A proven track record of driving profitable customer acquisition and growth.
• Deep, hands-on growth marketing expertise, with new thinking you can bring from day one.
• Experience across performance marketing and brand, with strong judgement on how to balance investment between them.
• A strong track record of measuring brand effectiveness and connecting brand investment to commercial outcomes.
• Strong commercial and analytical depth across CAC, payback, customer quality, incrementality and marketing measurement.
• Experience making investment decisions across multiple brands, channels or markets.
• Experience building and leading high-performing marketing teams, including hiring, coaching and making difficult people decisions.
• Experience in highly commercial, fast-paced digital consumer businesses such as D2C or subscriptions.
• Strong appreciation for brand, creative and content, alongside the credibility to challenge senior stakeholders.
• We’d particularly value experience applying AI to improve marketing performance, finding new sources of growth as channels mature, or scaling across multiple geographies.

Life at HeliosX

At HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us, if we want to achieve our global ambitions!

• Generous equity allocations with significant upside potential
• 25 Days Holiday (+ all the usual Bank Holidays)
• Private health insurance, along with extra dental and eye care cover
• Pension scheme
• Enhanced parental leave
• Cycle-to-work Scheme
• Electric Car Scheme
• Free Dermatica and MedExpress products every month, as well as family discounts
• Home office allowance
• Access to a Headspace subscription, discounted gym memberships, and a learning and development budget (alongside a free Kindle and audible subscription)