Junior CRM Manager (US/CA)

HeliosX; United Kingdom; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Equity options

Annual leave

Private health insurance

Pension scheme

Cycle-to-work

Home working allowance

Headspace subscription

Job summary

HeliosX is seeking a hands-on CRM marketer to own the email production process in Braze during probation and grow to lead campaign strategy. You will drive retention through data-informed decisions, testing, and quarterly roadmap items across multi-channel CRM initiatives.

You will optimise processes, build automated journeys, and collaborate across teams to raise engagement and lifetime value in a fast-paced, evolving environment.

Qualifications

• Experience in CRM within a D2C or subscription business.
• Hands-on HTML and Liquid coding experience.
• Experience building automated, multi-touch, omnichannel CRM journeys.
• Strong understanding of customer segmentation, data and CRM/retention metrics.
• Experience in the North American Market.
• Excellent prioritisation and project management skills in a fast-paced environment.
• Ability to influence stakeholders and collaborate cross-functionally.
• Strong written and verbal communication skills in English.
• Creative problem-solving skills and a proactive mindset.
• Able to work autonomously while contributing to a team.
• Experience in Braze is desirable but not a deal breaker.

Responsibilities

• Owns end-to-end delivery of cross-channel CRM campaigns from ideation to post-campaign analysis.
• Manage Braze integration with other marketing tools to drive data-enriched personalization.
• Lead strategic CRM initiatives using data analytics and automation.
• Optimize CRM processes by analyzing workflows and removing bottlenecks.
• Develop and implement best practices in CRM execution for consistency and quality.
• Design and conduct experiments to influence lag metrics via A/B testing and analytics.
• Conduct data analysis to inform CRM strategies and improve customer experience.
• Lead creation of CRM initiatives using insights and external research.
• Develop complex customer journey maps identifying touchpoints and pain points.
• Set KPIs and conduct performance analysis; support revenue targets and channel KPIs.

Skills

CRM marketing

Data analytics

HTML

Liquid

Omnichannel journeys

Segmentation

Project management

Stakeholder influence

English communication

Creative problem-solving

Tools

Braze

Typeform

Job description

The Opportunity

This opportunity is for a hands-on CRM marketer who can own the email production process from brief to send in Braze within probation, then grow into owning campaign strategy, testing and quarterly roadmap items using data to drive retention.

What you'll do

Delivery & Execution

• Owns the end to end delivery of cross-channel CRM campaigns from ideation, planning, creative briefing to production and post-campaign analysis
• Manage the integration of Braze with other marketing technologies (e.g., Typeform) to drive data-enriched personalisation and improve customer engagement/retention across channels
• Leads the implementation of strategic CRM initiatives that leverage data analytics and automation to drive customer engagement and retention.
• Optimises CRM processes by analysing workflows, identifying bottlenecks, and implementing solutions that enhance operational efficiency and effectiveness.
• Responsible for developing and implementing best practices in CRM execution to ensure consistency, quality, and alignment with organisational goals.
• Designs and conducts meaningful experiments aimed at influencing lag metrics (e.g., customer retention rates, LTV) by utilising A/B testing and other analytical methods.

Strategy and Insights

• Conducts data analysis to derive actionable insights that inform CRM strategies to improve customer experience and achieve business goals
• Leads the creation of CRM initiatives to solve strategic problems, using internal insights and external research to inform our approach and deliver a best-in-class customer experience
• Develops complex customer journey maps that identify key touchpoints, pain points, and opportunities for enhancing customer experience.
• Applies market, industry and competitor insights to drive informed decision-making
• Creates and executes comprehensive cross-channel CRM strategies that integrate customer interactions across multiple platforms/channels to enhance customer engagement and drive business outcomes.
• Sets KPIs and success metrics tailored to CRM objectives and conducts thorough performance analysis to assess effectiveness, identify trends, and inform strategic adjustments.
• Support the wider CRM team to deliver monthly revenue targets and channel KPIs, remaining reactive and agile with a test-and-learn approach

What you'll bring to HeliosX

• Experience in CRM within a D2C or subscription business.
• Hands-on HTML and Liquid coding experience.
• Experience building automated, multi-touch, omnichannel CRM journeys.
• Strong understanding of customer segmentation, data and CRM/retention metrics.
• Experience in the North American Market
• Excellent prioritisation and project management skills in a fast-paced, evolving environment.
• Ability to influence stakeholders and collaborate cross-functionally.
• Strong written and verbal communication skills in English.
• Creative problem-solving skills and a proactive, solutions-focused mindset.
• Able to work autonomously while contributing effectively to a team.
• Experience in Braze is desirable but not a deal breaker.

Life at HeliosX

At HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us if we want to achieve our global ambitions!

Aside from working with our all-star team, here are some of the other benefits you may be eligible for coming on board:

• Generous equity allocations with significant upside potential
• Annual leave allowance alongside public holidays
• Private health insurance, along with pre-existing condition, dental, and eye care cover
• Pension scheme
• Enhanced parental leave
• Cycle-to-work scheme
• Electric car scheme
• Free Dermatica and MedExpress products every month, as well as family discounts
• Annual home working and L&D allowance
• Free Headspace subscription, employee assistance programme, and discounted gym memberships