Product Manager

Digital Practice; Southampton; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Digital Practice in the Whiteley/Fareham area is seeking an experienced Product Manager to bridge vision and delivery. You'll lead discovery, shape concepts, and work with CEO, engineering and design, applying AI insights to improve veterinary client engagement.

You will build user flows, prototypes and MVPs, guide prioritisation with senior stakeholders, and drive outcomes across communications, automation, bookings, payments, pricing and AI. This role is hybrid with office days required.

Qualifications

• Proven experience leading product discovery and roadmaps.
• Translate customer problems into MVPs and measurable outcomes.
• Strong UX intuition and data-driven decision making.

Responsibilities

• Lead discovery across customer needs, commercial opportunities and internal ideas.
• Shape potential solutions with user flows and prototypes before big engineering bets.
• Define outcomes and success measures for product initiatives.
• Lead and mentor the product team and align with senior stakeholders.
• Learn from pilots and feed insights back into prioritisation.

Skills

Product strategy

Stakeholder management

SaaS

UX judgment

Tools

Linear

Notion

Figma

Balsamiq

Job description

Discovery, shaping and product leadership

Location:

Whiteley / Fareham, Hampshire (Hybrid)

Type:

Full-time

Working arrangements:

Hybrid role requiring a minimum of three days per week in our office in the Whiteley/Fareham area, with flexibility to work remotely on the remaining days. The role also involves occasional travel to veterinary practices, conferences and team meetings.

About Digital Practice

At Digital Practice, we're transforming how veterinary practices connect with their clients, bringing messaging, automation, bookings, payments, pricing and AI together in one platform, deeply integrated with veterinary practice management systems.

Our ambition is to become the intelligent client engagement layer for veterinary practices globally, automating more of the routine work around every client and patient interaction so veterinary teams can focus on what they do best: caring for animals.

Launched in 2021, we have scaled rapidly to support over 1,200 veterinary clinics and grooming salons across seven countries.

Role summary

We're looking for an experienced Product Manager to join and lead our growing product team. The role sits at the critical point between product vision and product delivery, turning customer problems, market opportunities and business priorities into well-considered product solutions before they move into detailed definition and delivery.

Digital Practice has exceptionally close relationships with its customers and a strong founder-led product vision. Your role is to bring rigorous product craft around that insight: investigate problems, challenge assumptions, talk to customers, explore solutions, prototype ideas and determine the simplest valuable thing we could build.

We're also embracing AI both within our products and within the way we work. You'll be expected to use AI confidently as part of your own product practice, from research and analysis through to prototyping and experimentation, while helping us identify where AI can genuinely improve the experience for veterinary teams and pet owners.

What you'll do

Discover the right problems

• Lead product discovery across customer needs, commercial opportunities and internal ideas.
• Spend time with veterinary practices and internal teams understanding how people work today and where the real problems lie.
• Use quantitative product and customer data alongside qualitative research to understand behaviour, identify problems and spot opportunities.
• Distinguish between what customers ask for and what they actually need.
• Ask the difficult product questions: What problem are we solving? For whom? Why does it matter? Should we solve it? What is the smallest valuable thing we could build?

Shape great products

• Lead the exploration and shaping of potential solutions.
• Develop user flows, prototypes and concepts to test ideas before committing significant engineering resource.
• Work closely with the CEO, Product Owner, Engineering and Design to challenge and improve product concepts.
• Use AI and rapid prototyping tools to explore, test and communicate product ideas quickly before committing engineering resource.
• Identify opportunities where AI can meaningfully automate work or improve the customer experience, while being equally comfortable deciding when AI is not the right solution.
• Bring strong product and UX judgement, while being comfortable having ideas challenged and improved collaboratively.
• Keep solutions simple and coherent, resisting unnecessary complexity and scope growth.
• Help maintain coherence across the platform as we expand across communications, automation, bookings, payments, pricing and AI.

Recommend what we build

• Make evidence-based recommendations about what we should build, change or defer.
• Balance customer value, commercial opportunity, strategic importance, technical complexity and available resource.
• Define intended outcomes and measures of success for product initiatives.
• Lead alignment and demonstrations with senior stakeholders before significant development begins.

Lead and enable the product team

• Line manage and build a strong partnership with our experienced Product Owner, ensuring priorities, development and support are clear.

Learn and improve

• Review how new products perform once they reach customers.
• Analyse product data, customer feedback and real-world usage to identify improvements.
• Support pilots and early rollouts where close observation can help us learn.
• Feed learning back into future discovery and prioritisation.

What we're looking for

• Strong experience as a Product Manager, Senior Product Manager, Product Lead or similar, ideally within a fast-moving SaaS business.
• Exceptional product judgement and a strong instinct for simplifying complex problems.
• Evidence of taking ambiguous customer or business problems and turning them into elegant, successful product solutions.
• Strong product discovery skills, including customer interviews, data analysis, problem framing, prototyping, validation and defining MVPs.
• Excellent UX instincts and the confidence to challenge proposed solutions and ask 'why?' before moving to 'how?'.
• Strong analytical thinking and an ability to use data alongside qualitative customer insight.
• Excellent communication skills, particularly the ability to translate between customers, commercial teams, product and engineers.
• Comfort with ambiguity, autonomy and the pace of a growing business.
• Ability to work from our Whiteley/Fareham office at least three days per week.

Experience with tools such as Linear, Notion, Balsamiq and Figma is useful. Experience in veterinary, healthcare, communications, workflow software, payments or AI-enabled products would be valuable, but is not essential.

Most importantly, you'll create the bridge between the huge amount we learn from our customers and market, and the products we ultimately put in their hands.