Product Manager

Drive Medical UK; Halifax; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Generous Annual Leave

Pension Scheme

Employee Assistance Programme

Bike2Work Scheme

Long Service Recognition

Staff Discount

Perkbox Access

Job summary

Drive Medical UK seeks an accomplished Product Manager to own the category lifecycle, from concept to end-of-life, across healthcare products and medical devices. You will shape pricing, go-to-market, and portfolio strategy, aligning with UK market needs and global direction.

You will partner with Sales, Marketing, Regulatory, and Supply Chain to drive growth, manage tenders, and deliver compelling value propositions while balancing regulatory and commercial priorities.

Qualifications

• Proven experience in product management, category management, healthcare products, medical devices, or related commercial roles.
• Proven understanding of the full product lifecycle.
• Commercially grounded mindset with experience supporting sales, tenders, value propositions, pricing discussions, or customer-facing product strategy.
• Ability to bridge commercial and technical teams, aligning diverse stakeholders around clear category strategy and outcomes.
• Strong stakeholder management and leadership skills, able to influence without authority across local and global organisations.
• Comfort operating as a category owner, balancing portfolio offerings, regulatory requirements, and commercial performance.
• Analytical and insight-led approach, using market, customer, and team insights to inform strategy and prioritisation.
• Clear communicator and educator, credible with clinicians, procurement teams, sales leaders, and senior executives.

Responsibilities

• Own product portfolios end-to-end – act as the “CEO of the category” with full accountability for portfolio performance, lifecycle management, and long-term growth.
• Define and execute category strategy and roadmap across 1-year and 3+-year horizons, aligned to UK business objectives and global product direction.
• Translate customer and market insight into competitive advantage, identifying unmet needs, innovation opportunities, and differentiation versus competitors.
• Lead new product development and launches, from concept, validation, and business case through to launch, adoption, and post-market optimisation.
• Develop compelling value propositions and pricing strategies, ensuring strong health-economic and commercial justification for each segment.
• Own go-to-market strategy, including positioning, messaging, training, tender support, and launch excellence across all channels.
• Act as the internal and external product authority, supporting sales teams, key accounts, clinicians, procurement stakeholders, and partners.
• Monitor and respond to market dynamics, including competitor activity, emerging technologies, regulatory changes, and reimbursement considerations.
• Influence global product and engineering teams, shaping development priorities based on UK market and commercial requirements.
• Work cross-functionally with Sales, Marketing, Regulatory, Supply Chain, and Operations to deliver profitable and compliant growth.
• Track category performance and success metrics using insight to continuously optimise portfolio mix, pricing, and channel strategy.

Skills

Product management

Category management

Healthcare products

Medical devices

Commercial leadership

Lifecycle knowledge

Pricing strategy

Value propositions

Stakeholder management

Cross-functional collaboration

Job description

Drive Medical has become a leading manufacturer of medical products with a strong and consistent track record of growth achieved both organically and through acquisitions. We are proud of our high-quality, diverse product portfolio, channel footprint and global operating scale. Our products are sold into the homecare, long-term care, retail, and e-commerce channels in more than 100 countries around the world.

“Leading the World with Innovative Solutions that Enhance Lives”

Are you a commercially driven Product Manager ready to lead category growth in a dynamic, fast-paced environment? We’re looking for a strategic thinker with a hands-on approach to manage a diverse product portfolio and drive revenue and margin growth beyond market rates.

In this pivotal role, you’ll oversee the full product lifecycle-from concept to launch, through to life extension and end-of-life planning. You’ll develop and execute tactical and strategic category plans, optimise pricing strategies, and ensure stock levels align with commercial goals. Your insights will shape market entry strategies, product positioning, and competitor analysis, helping us maintain a competitive edge in the UK health sector.

You’ll work cross-functionally with the head of sales, marketing, purchasing, commercial, regulatory, design and logistics teams to deliver structured product strategies and support business growth. Your ability to manage multiple projects, analyse market trends, and identify new opportunities will be key to your success.

What you’ll Bring?

• Proven experience in product management, category management, healthcare products, medical devices, or related commercial roles, gained through commercial leadership, R&D or product development.
• Proven understanding of the full product lifecycle, whether through hands-on product management, portfolio ownership, innovation, or commercial leadership.
• Commercially grounded mindset, with experience supporting sales, tenders, value propositions, pricing discussions, or customer-facing product strategy.
• Ability to bridge commercial and technical teams, aligning diverse stakeholders around clear category strategy and outcomes.
• Strong stakeholder management and leadership skills, able to influence without authority across local and global organisations.
• Comfort operating as a category owner, balancing portfolio offerings, regulatory requirements, and commercial performance.
• Analytical and insight-led approach, using market, customer, and team insights to inform strategy and prioritisation.
• Clear communicator and educator, credible with clinicians, procurement teams, sales leaders, and senior executives.

Key Responsibilities

• Own product portfolios end-to-end – act as the “CEO of the category” with full accountability for portfolio performance, lifecycle management, and long-term growth.
• Define and execute category strategy and roadmap across 1-year and 3+-year horizons, aligned to UK business objectives and global product direction.
• Translate customer and market insight into competitive advantage, identifying unmet needs, innovation opportunities, and differentiation versus competitors.
• Lead new product development and launches, from concept, validation, and business case through to launch, adoption, and post-market optimisation.
• Develop compelling value propositions and pricing strategies, ensuring strong health-economic and commercial justification for each segment.
• Own go-to-market strategy, including positioning, messaging, training, tender support, and launch excellence across all channels.
• Act as the internal and external product authority, supporting sales teams, key accounts, clinicians, procurement stakeholders, and partners.
• Monitor and respond to market dynamics, including competitor activity, emerging technologies, regulatory changes, and reimbursement considerations.
• Influence global product and engineering teams, shaping development priorities based on UK market and commercial requirements.
• Work cross-functionally with Sales, Marketing, Regulatory, Supply Chain, and Operations to deliver profitable and compliant growth.
• Track category performance and success metrics using insight to continuously optimise portfolio mix, pricing, and channel strategy.

Why Join Us?

• Make a meaningful impact
• Be part of a high-growth, globally recognised healthcare brand
• Influence product strategy across diverse markets and channels
• Work in a dynamic, international environment with a focus on innovation
• Opportunity to shape category plans for 1 & 3+ year horizons
• Collaborate with passionate professionals committed to enhancing lives

Why You’ll Love Working With Us

We’re not sharing the salary just yet, but it’s competitive and worth talking about. What really makes us stand out is how proud our team is of the work they do. We make sure that dedication is recognised—not just with pay, but with great benefits and support.

Here’s what you can look forward to, beyond the salary:

• Generous Annual Leave – 26 days to start, rising to 28 with service, plus your birthday off every year! You can also buy, sell, or carry over leave to suit your lifestyle.
• Pension Scheme – Helping you plan for a secure future.
• Employee Assistance Programme – Free, confidential support for your mental, emotional, and financial well-being.
• Bike2Work Scheme – Save money and stay healthy with tax-efficient bike purchases.
• Long Service Recognition – We celebrate your loyalty and contributions.
• Staff Discount – Enjoy great savings on our products.
• Perkbox Access – Unlock a world of perks, discounts, and rewards to make life a little sweeter.

*Eligibility for some benefits depends on length of service*

At Drive Medical, we are proud to be an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants, and we ensure that no individual is treated less favourably on the grounds of race, colour, nationality, ethnic or national origin, sex, marital or civil partnership status, religion or belief, age, sexual orientation, gender identity, or disability.

We comply fully with all applicable legislation governing non-discrimination in every location where we operate. Our recruitment and selection processes are regularly reviewed to ensure fairness, consistency, and that all candidates are assessed solely on the basis of their skills, qualifications, and experience relevant to the role.

Please note: All successful applicants will be required to provide proof of their eligibility to work in the UK and supply accurate reference details covering their recent employment history. Certain roles may also be subject to an Enhanced DBS (Disclosure and Barring Service) or PVG (Protecting Vulnerable Groups) check.