Product Director – Digital Products & Partnerships

The AA; Basingstoke; Hybrid; GBP 110,000 - 140,000; Full time

Benefits offered by this job

Annual bonus

Car allowance

Private medical insurance

25 days leave

Employer pension

GP access

Wellbeing support

Job summary

The AA is seeking a Product Director, Digital Products & Partnerships to join our Chief Technology Office, reporting to the Chief Product Officer. You’ll lead the product vision, strategy and investment priorities across a diverse portfolio including Financial Services, Driving School, Mobile Apps, AA Cars and DriveTech.

You’ll set a clear direction that delivers measurable customer and business value while enabling growth and innovation.

Qualifications

• Senior Product or Digital leader with track record of strategy and outcomes.
• Leads diverse digital product portfolios with senior guidance.
• Uses customer insight and analytics to drive decisions.
• Balances growth, value and risk across programs.
• Experience partnering with Engineering and executive stakeholders.

Responsibilities

• Define and lead vision, strategy and roadmap across digital products.
• Set direction across multiple products to increase customer engagement.
• Coach and develop senior Product leaders within teams.
• Own investment prioritisation across growth, live service and regulation.
• Partner with Engineering for aligned Product and tech direction.
• Influence senior stakeholders with clear visibility of strategy and outcomes.

Skills

Senior Product leadership

Digital leadership

Portfolio management

Customer-driven decisions

Product strategy

Stakeholder management

Data-driven decisions

Education

Product management qualifications

Job description

Product Director – Digital Products & Partnerships

Information Technology

Reference

REF248S

Contract Type

Full-time

Location

Posted Date

21-10-2026

Company Description

Location: Basingstoke (Hybrid working, 3 office days per week)

Employment Type: Permanent, Full Time

Why Join Us?

• Annual bonus, cash car allowance and private medical insurance


• Shape and embed The AA’s critical data governance operating model across a large, complex organisation


• Build a meaningful Group wide capability with strong executive sponsorship and the opportunity to influence how data is governed from an early stage


• Play a key role in ensuring trusted, high-quality data supports better decision making, customer outcomes and our growing Data and AI ambitions

For over a century, The AA has been keeping Britain moving. Today, millions of drivers trust us to be there when it matters most, and we're equally committed to supporting the people who make that possible. With a 4.5-star Glassdoor rating, we've built a culture where colleagues are empowered to grow, collaborate and make a real impact for our customers on every journey. Which has been recognised by Sunday Times “Best Places to Work” for the last two years.

Job Description

This is the Job

We’re looking for a Product Director, Digital Products & Partnerships to join our Chief Technology Office, reporting to the Chief Product Officer.

You’ll lead the product vision, strategy, investment priorities and outcomes across a diverse portfolio spanning Financial Services, Driving School, Mobile Apps, AA Cars and DriveTech. With responsibility for products and propositions at different stages of maturity, you’ll set a clear direction that delivers measurable customer and business value while creating opportunities for growth, engagement and innovation across the wider AA ecosystem.

Working in close partnership with Engineering leadership and leading through senior Product leaders, you’ll translate enterprise and product strategy into clear priorities and investment choices. You’ll bring coherence across a portfolio with differing operating models and commercial objectives, balancing growth and innovation with customer outcomes, regulatory requirements, operational performance and long term technology sustainability.

What You’ll Do

• Define and lead the vision, strategy and roadmap across a diverse portfolio of digital products and propositions, translating enterprise objectives, customer needs and commercial opportunities into clear priorities, investment choices and measurable outcomes.


• Set product direction across Financial Services, Driving School, Mobile Apps, AA Cars and DriveTech, identifying opportunities to increase customer engagement, strengthen propositions and create greater value across the AA ecosystem.


• Lead, coach and develop senior Product leaders, building strong product capability and empowering teams to make effective decisions within clear strategic and investment guardrails.


• Own product investment prioritisation across the portfolio, making evidence led trade offs across growth, innovation, live service, regulation and product sustainability to maximise customer and business value.


• Partner closely with Engineering leadership to provide aligned Product and Engineering direction, balancing customer and commercial priorities with resilience, security, technical debt and long term technology sustainability.


• Act as a senior Product leader across the organisation, influencing executive stakeholders and strategic partners while providing clear visibility of strategy, investment, performance, risks and outcomes across the portfolio.

What You’ll Bring

• Significant experience operating as a senior Product or Digital leader within a large, complex organisation, with accountability for product strategy and measurable customer and business outcomes.


• Proven experience leading a diverse portfolio of digital products, propositions, customer journeys or Product teams through senior Product leaders.


• Strong modern product management capability across discovery, experimentation, outcome based roadmaps, prioritisation and continuous improvement, using customer insight, commercial data and product analytics to inform decisions.


• Strong commercial and investment judgement, with experience balancing customer value, growth, cost, risk and return on investment while identifying, validating and scaling new opportunities.


• Experience developing and scaling digital products or propositions at different stages of maturity, alongside a strong understanding of customer engagement and the role digital products can play across a wider ecosystem.


• Strong executive leadership and influencing capability, with experience developing senior Product leaders, partnering with Engineering leadership and navigating competing priorities across organisational boundaries.

Nice to Have

• Experience working with strategic partnerships, third party propositions or partner supported products.


• Experience operating within regulated, operationally critical or customer facing environments.


• Relevant Product Management, Digital, Commercial or leadership qualifications.

Additional Information

Belonging at The AA

At The AA, we value the unique perspectives, experiences and ideas that our people bring. We've nurtured a workplace where everyone feels valued, respected and empowered to do their best work.

Through our employee communities and inclusion initiatives, we’ve created opportunities for people to connect, share experiences and influence positive change across the business. This is a place where your voice matters and where you can belong, grow and succeed.

Driven by People, Rewarded by Benefits

We believe in rewarding our people. That's why we offer a comprehensive benefits package including;

• 25 days' annual leave plus bank holidays, the option to buy additional holiday


• Up to 7% employer pension contribution


• Free AA breakdown membership from Day One with 50% discount for family and friends, discounts on AA products including car and home insurance


• 24/7 GP access and wellbeing support for you and your family


• A wide range of employee discounts, including our popular car salary sacrifice scheme