Product Designer

AXA Group; United Kingdom; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

AXA Group is seeking an experienced Product Designer to lead the design and optimisation of seamless user journeys from our website to portals and digital services. You will work on UI components across website and portal environments, collaborating with stakeholders to create a consistent, accessible experience from first touchpoint to authenticated portal interactions.

As part of the Digital Experience Design Guild, you will develop your skills, learn from others, and help strengthen our

Qualifications

• Experience in UX/UI roles designing customer-facing platforms within highly regulated sectors.
• Proven ability to develop and implement design systems, transforming foundational frameworks into comprehensive UI kits, templates, and guidance for website editors and wider teams.
• Expertise in Figma, including creating components, applying design tokens, and maintaining scalable, reusable systems.
• Strong understanding of how design frameworks fit within the development lifecycle, with the ability to create flexible, CMS-friendly website templates.
• Extensive knowledge of user journey optimisation, funnels, and delivering inclusive, accessible designs in line with WCAG standards.
• Proven experience working in regulated and sensitive environments, with excellent stakeholder management skills and the ability to influence cross-functional teams.
• Strategic mindset with the ability to balance brand identity, user needs, and technical constraints to deliver impactful digital experiences.
• Skilled in collaborating closely with developers, engineering teams, content editors, and other stakeholders to ensure high-quality, accessible outcomes.

Responsibilities

• Help develop, improve, and manage our website UI kit, creating reusable components and patterns that follow brand guidelines.
• Build comprehensive UI kits from our design system, including templates and best practices for website editors and teams to create consistent pages.
• Work closely with developers, CMS teams, content editors, and brand managers to ensure the design system meets needs and is widely adopted.
• Promote the use of the design system through clear documentation and guidance, ensuring high standards for quality, accessibility, and visual consistency.
• Use data and user research to identify pain points and find opportunities to improve the user journey.
• Use testing methods like A/B testing and agile ways of working to try new ideas, considering SEO, branding, and marketing.
• Prioritise features and improvements based on user impact and strategic goals, supporting long‑term website planning and accessibility standards.
• Make sure all design work meets WCAG accessibility standards, creating inclusive digital experiences.

Skills

UX/UI design

Design systems

Figma

CMS templates

WCAG accessibility

Stakeholder management

Cross-functional collaboration

A/B testing

Agile working

Tools

Figma

Job description

About AXA:

AXA is a global leader in insurance and financial services, dedicated to helping customers protect what matters most to them. As the sixth-largest insurance company in the world, we provide a wide range of services, including health, car, home, and business insurance. We support millions of customers worldwide, helping them navigate life's uncertainties with confidence.

AXA Health supports members to put their health first, from individuals to huge corporates, with fast access to diagnosis and treatment when they need it.

Job overview:

We’re seeking an experienced Product Designer to lead the design and optimisation of seamless user journeys, guiding customers from our website through to our portals and digital services. You’ll work on UI components across website and portal environments, collaborate with stakeholders, and bring a strong understanding of user navigation in regulated settings. Your aim will be to create a consistent, accessible experience from the first touchpoint to authenticated portal interactions. As part of the Digital Experience Design Guild, you’ll have plenty of opportunities to develop your skills, learn from others, and help strengthen our design practice.

Key responsibilities:

• Help develop, improve, and manage our website UI kit, creating reusable components and patterns that follow brand guidelines.
• Build comprehensive UI kits from our design system, including templates and best practices for website editors and teams to create consistent pages.
• Work closely with developers, CMS teams, content editors, and brand managers to ensure the design system meets needs and is widely adopted.
• Promote the use of the design system through clear documentation and guidance, ensuring high standards for quality, accessibility, and visual consistency.
• Use data and user research to identify pain points and find opportunities to improve the user journey.
• Use testing methods like A/B testing and agile ways of working to try new ideas, considering SEO, branding, and marketing.
• Prioritise features and improvements based on user impact and strategic goals, supporting long‑term website planning and accessibility standards.
• Make sure all design work meets WCAG accessibility standards, creating inclusive digital experiences.

Work arrangements:

At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work at least two days a week (40%) away from home, moving to three days a week (60%) from December 2026. Away from home means attending the office, visiting clients or attending industry events. We’re also happy to consider flexible working arrangements, which you can discuss with Talent Acquisition.

Your skills & experience:

• Experience in UX/UI roles, with a proven track record of designing customer‑facing platforms within highly regulated sectors.
• Demonstrated ability to develop and implement design systems, transforming foundational frameworks into comprehensive UI kits, templates, and guidance for website editors and wider teams.
• Expertise in Figma, including creating components, applying design tokens, and maintaining scalable, reusable systems.
• Strong understanding of how design frameworks fit within the development lifecycle, with the ability to create flexible, CMS‑friendly website templates.
• Extensive knowledge of user journey optimisation, funnels, and delivering inclusive, accessible designs in line with WCAG standards.
• Proven experience working in regulated and sensitive environments, with excellent stakeholder management skills and the ability to influence cross‑functional teams.
• Strategic mindset with the ability to balance brand identity, user needs, and technical constraints to deliver impactful digital experiences.
• Skilled in collaborating closely with developers, engineering teams, content editors, and other stakeholders to ensure high‑quality, accessible outcomes.

As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.

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