Product Content Writer

JR United Kingdom; Doncaster; On-site; GBP 25,000 - 40,000; Full time

Job summary

A leading B2B services provider is seeking a Content Writer to enhance its product marketing efforts in Chester. This role focuses on creating impactful marketing content, collaborating with various teams to ensure a unified message, and crafting sales support materials for successful product launches. Ideal candidates should be passionate about content creation and comfortable working within a diverse environment.

Qualifications

• Skilled in crafting clear, impactful content.
• Experience with B2B communications and marketing.
• Familiarity with product positioning and go-to-market strategies.

Responsibilities

• Craft clear, benefit-led content communicating product value.
• Create launch collateral aligned with market strategies.
• Collaborate with teams to address buyer needs.

Skills

Content Creation

Editing

Market Trends Analysis

Collaboration

Job description

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Contract: 3-4 months with the possibility of being made permanent

We are looking for a skilled Content Writer to join a large B2B services provider based in Chester. In this position, you will craft impactful content that supports sales efforts, enhances multi-channel marketing initiatives, and vividly articulates our client’s product offerings. Joining the product marketing team, you will lead the implementation of the product content strategy, ensuring comprehensive support for successful market launches through sales pitch decks, playbooks, product sheets, and web content.

Key Responsibilities:

1. Craft clear, benefit-led content that effectively communicates product value and differentiation.
2. Create compelling launch collateral aligned with product positioning and go-to-market strategies.
3. Stay informed on market trends to produce fresh, relevant content for target audiences.
4. Develop sales tools such as battle cards, one-pagers, email templates, scripts, and case studies.
5. Collaborate with Sales and Product Marketing to address buyer needs, objections, and messaging gaps.
6. Produce branded assets, playbooks, training materials, and solution briefs to support partner channels.
7. Tailor messaging for partners across various industries and audiences.
8. Maintain consistent tone and messaging across all content and formats.
9. Edit and improve existing content; support proofreading for grammar and tone.
10. Assist with internal communications and broader business content tasks as needed.

We encourage diverse applicants: if you’re excited about this role but don’t meet every qualification, we still encourage you to apply. We are committed to building a diverse, inclusive, and authentic workplace and are happy to discuss any reasonable adjustments you may require.