Product Content Writer

JR United Kingdom; Kingston upon Hull; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A large B2B services provider is seeking a Product Content Writer in Chester. This role involves creating impactful content to support sales and marketing initiatives, along with collaborating closely with various teams to enhance product messaging. Ideal candidates should have strong writing skills and a knack for market trends, contributing to a diverse and inclusive workplace.

Qualifications

• Skilled content writer with experience in B2B environments.
• Ability to craft clear, benefit-led content.
• Knowledge of market trends for tailored messaging.

Responsibilities

• Craft benefit-led content to communicate product value.
• Create launch collateral aligned with product positioning.
• Collaborate with Sales and Product Marketing teams.

Skills

Content Writing

Market Research

Editing

Collaboration

Communication

Job description

Product Content Writer

Location:

Chester (hybrid)

Contract:

3-4 months with the possibility of being made permanent

Job Description:

We are looking for a skilled Content Writer to join a large B2B services provider based in Chester. In this position, you will craft impactful content that supports sales efforts, enhances multi-channel marketing initiatives, and vividly articulates our client’s product offerings. You will lead the implementation of the product content strategy, ensuring comprehensive support for successful market launches through sales pitch decks, playbooks, product sheets, and web content.

Key Responsibilities:

1. Craft clear, benefit-led content that effectively communicates product value and differentiation.
2. Create compelling launch collateral aligned with product positioning and go-to-market strategies.
3. Stay informed on market trends to produce fresh, relevant content for target audiences.
4. Develop sales tools such as battle cards, one-pagers, email templates, scripts, and case studies.
5. Collaborate with Sales and Product Marketing to address buyer needs, objections, and messaging gaps.
6. Produce branded assets, playbooks, training materials, and solution briefs to support partner channels.
7. Tailor messaging for partners across various industries and audiences.
8. Maintain consistent tone and messaging across all content and formats.
9. Edit and improve existing content; support proofreading for grammar and tone.
10. Assist with internal communications and broader business content tasks as needed.

We encourage applicants from diverse backgrounds, including women and people of colour, even if they do not meet every qualification listed. We are committed to a diverse, inclusive, and authentic workplace. We are happy to discuss any reasonable adjustments you may require.