Proactive Sales Executive

JR United Kingdom; Cardiff; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in luxury interior furnishings is seeking a motivated Proactive Sales Executive in Cardiff. This role focuses on enhancing trade customer relationships through strategic sales initiatives and exceptional service. Candidates are expected to have proven sales experience and proficiency with CRM tools.

Qualifications

• Proven sales experience including call centers or mail order.
• Strong business sense and industry expertise.
• Self-driven and results-oriented attitude.

Responsibilities

• Develop tailored sales strategies for smaller turnover customers.
• Analyze performance and provide data insights.
• Achieve personal sales targets as part of the sales team.

Skills

Sales experience

CRM proficiency

Relationship building

Tools

WG360

Job description

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We are seeking a highly motivated and results-driven Proactive Sales Executive to support the growth and development of our trade customer base. The successful candidate will be responsible for delivering exceptional service, identifying opportunities through data-driven insights, and implementing effective contact strategies to strengthen customer relationships and achieve sales targets.

Responsibilities:

• Develop and implement tailored sales strategies that address the unique needs of smaller turnover customers, with a focus on maximizing the placement of pattern books in the marketplace. This is vital for engaging trade customers who may not have regular visits from our road sales team.
• Contact customers to review performance, understand current projects, and offer appropriate sampling, promoting, and selling existing and new collections.
• Understand customer needs to maximize sales opportunities.
• Secure future business through appropriate service and support.
• Develop and deliver an effective customer contact strategy utilizing all contact tools.
• Deliver world-class customer service to maximize sales opportunities.
• Input customer feedback and actions into CRM.
• Work closely with the Customer Service Team to ensure order and sample request accuracy and completion.
• Follow up on calls and emails made.
• Analyze performance and provide data insights for further calls.
• Submit regular, accurate reports and monitor sales performance with the head of customer service and UK Sales Director.
• Complete all administrative tasks related to the role.
• Achieve personal sales targets as part of the sales team.
• Employ effective sales techniques to promote products, upsell, and cross-sell, aiming to build stronger business relationships.

Measures of Success:

• Achievement of sales budget and year-on-year growth.
• Adherence to expenditure budgets.
• Number of calls and emails per day.
• Sales success according to the budgeted sales plan.

Connecting with others:

• Sales colleagues - Collaborate to ensure optimal performance.
• Customers - Manage relationships and develop business.
• Customer Service - Review service levels and performance feedback.
• Finance - Analyze and measure customer performance.
• Senior Management - Share insights and drive performance.

Skills & Experience:

• Proven sales experience, including call centers and/or mail order catalogues.
• Strong business sense and industry expertise.
• Experience with products and product knowledge demonstration.
• Experience in building long-term business relationships.
• Self-driven, results-oriented, and positive outlook.
• Proficiency with CRM and WG360.
• Excellent verbal, written, and presentation skills.

About Us:

Sanderson Design Group is an international luxury interior furnishings company that designs, manufactures, and markets wallpapers and fabrics, along with a wide range of interior products.

In 2020, we unified our portfolio under Sanderson Design Group, reflecting our rich history and future ambitions. Our brands include Sanderson, Morris & Co., Zoffany, Harlequin, Clarke & Cl
arke, Scion, Anstey Wallpaper Company, and Standfast & Barracks.

Our purpose is "To bring the Beautiful into People’s Homes and Lives," guiding our brand development since inception. With over 160 years of design heritage, we are proud to continue this legacy today.