Proactive Consumer PR Account Manager - National Coverage

Digital Waffle; Greater London; On-site; GBP 30,000 - 50,000; Full time

Job summary

Digital Waffle is a specialist consumer PR agency in London seeking an Account Manager to drive proactive press coverage and manage consumer campaigns end to end.

You’ll own day-to-day activity across national press, influencer events and content, pitching opportunities and delivering campaigns that gain real coverage in national publications. The role suits an A-player who can own accounts in a small, fast-growing team.

Qualifications

• 3 to 4 years’ consumer PR agency experience with real UK press office exposure.
• Strong existing book of journalist and media contacts, with the credibility to inspire the wider team
• Excellent press release and editorial writing with a sharp eye for detail
• Proven track record of landing national coverage proactively
• Confident managing campaigns end to end, including events, influencer activations and media mailers
• Cross-discipline PR and social understanding, comfortable engaging with the social side of campaigns
• Strong presentation skills and confidence pitching ideas to clients
• Excellent organisation, time management and attention to detail
• Hands-on with key PR tooling including Onclusive, Readly, Roxhill, Cision, Releasd and NLA
• Degree-level education

Responsibilities

• Lead day-to-day activity across a mix of consumer PR accounts, driving proactive press coverage
• Pitch media opportunities and nurture strong journalist and industry relationships to secure regular coverage in national titles
• Write press releases to a high standard, editing and signing off junior team members’ work
• Manage campaign activity end to end, including virtual and in-person media events, influencer activations, media mailers and sampling
• Build targeted media lists, invite journalists and influencers, manage RSVPs and own the on-the-day execution
• Leverage content and partnership opportunities to extend campaign impact
• Monitor press, broadcast, online and social for client opportunities and competitor activity
• Keep journalist and influencer databases current using Diary Directory, Roxhill and Readly
• Support new business pitches, including research, written and in-person presentations
• Deliver detailed coverage clippings and reports for clients, with senior support on the deeper reporting
• Follow and improve company processes, bringing new ideas to the wider team

Skills

Consumer PR

UK press office

Journalist relationships

News writing

Campaign management

Media events

Education

Degree-level education

Tools

Onclusive

Readly

Roxhill

Cision

Releasd

NLA

Job description

Digital Waffle is a specialist consumer PR agency in London seeking an Account Manager to drive proactive press coverage and manage consumer campaigns end to end.

You’ll own day-to-day activity across national press, influencer events and content, pitching opportunities and delivering campaigns that gain real coverage in national publications. The role suits an A-player who can own accounts in a small, fast-growing team.