Senior Account Executive

Digital Waffle; Greater London; On-site; GBP 28,000 - 38,000; Full time

Job summary

Digital Waffle, a specialist consumer PR agency in London (Soho), is hiring a Senior Account Executive to drive proactive press coverage across a varied portfolio of consumer brands. You’ll pitch proactively, draft press releases and e-alerts, run day-to-day campaign activity and build relationships that land regular national coverage.

This hands-on consumer PR role sits inside a small, high-growth team. You’ll be pitching, creating content, and managing events and influencer activations while

Qualifications

• 2–3 years’ consumer PR agency experience.
• Proficient press release, e-alert and editorial writing.
• Proactive media pitching habit with a growing network of journalist contacts.
• Cross-discipline PR and social understanding.
• Confident presentation and face-to-face communication.
• Excellent organisation, time management and attention to detail.
• Hands‑on with key PR tooling including Onclusive, Readly, Roxhill, Cision, Releasd and NLA.
• Positive, can‑do approach with the self‑starter energy to run things properly without being chased.
• Degree‑level education

Responsibilities

• Draft e-alerts, press releases and blog articles to a high standard.
• Proactively pitch media opportunities and build relationships with journalists and industry contacts to secure regular national coverage.
• Leverage content and partnership opportunities to extend campaign impact.
• Manage campaign activity including virtual events, media events, social media planning, influencer activations and media mailers.
• Create targeted media lists, invite journalists and influencers to events and manage RSVPs.
• Engage with the social side of campaigns alongside the PR work.
• Monitor press, broadcast, online and social for client opportunities and competitor activity.
• Source targeted data using Diary Directory, Roxhill and Readly, and keep gift guide and shopping page writer lists current.
• Contact publication houses to identify the right writers for gift guides.
• Keep journalist and influencer databases up to date, including who’s moving where and what freelancers are working on.
• Manage coverage clippings and support senior team members with reporting.
• Support new business pitches, including research, written and in-person presentations.
• Deliver internal and external documents with sharp attention to detail.

Skills

PR experience (2-3 years)

Press release writing

Media pitching

Cross-discipline PR & social

Presentation skills

Organization & time management

Education

Degree-level education

Tools

Onclusive

Readly

Roxhill

Cision

Releasd

NLA

Job description

A specialist consumer PR agency working with a stable of well-known retail, FMCG, toy and lifestyle brands is hiring a Senior Account Executive to help drive proactive press coverage across a varied portfolio of consumer accounts.

This is a hands-on consumer PR role inside a small, high-growth team. You’ll be pitching proactively, drafting press releases and e-alerts, running day-to-day campaign activity and building the relationships that land regular national coverage. The brief is clear: an A-player, self-starter who wants to grow fast in an entrepreneurial agency.

Role: Senior Account Executive (Consumer PR)

Location: London (Soho)

What you’ll be doing:

• Draft e-alerts, press releases and blog articles to a high standard
• Proactively pitch media opportunities and build relationships with journalists and industry contacts to secure regular national coverage
• Leverage content and partnership opportunities to extend campaign impact
• Manage campaign activity including virtual events, media events, social media planning, influencer activations and media mailers
• Create targeted media lists, invite journalists and influencers to events and manage RSVPs
• Engage with the social side of campaigns alongside the PR work
• Monitor press, broadcast, online and social for client opportunities and competitor activity
• Source targeted data using Diary Directory, Roxhill and Readly, and keep gift guide and shopping page writer lists current
• Contact publication houses to identify the right writers for gift guides
• Keep journalist and influencer databases up to date, including who’s moving where and what freelancers are working on
• Manage coverage clippings and support senior team members with reporting
• Support new business pitches, including research, written and in-person presentations
• Deliver internal and external documents with sharp attention to detail

What you’ll need:

• 2 to 3 years’ consumer PR agency experience
• Proficient press release, e-alert and editorial writing
• Proactive media pitching habit, with a growing network of journalist contacts
• Cross-discipline PR and social understanding
• Confident presentation and face-to-face communication
• Excellent organisation, time management and attention to detail
• Hands‑on with key PR tooling including Onclusive, Readly, Roxhill, Cision, Releasd and NLA
• Positive, can‑do approach with the self‑starter energy to run things properly without being chased
• Degree‑level education

Nice to have:

• Experience across retail, FMCG, toy or lifestyle consumer brands
• Prior involvement in trade shows or large consumer press events
• Exposure to influencer activations and content partnerships

This role would suit a Senior Account Exec who wants to step up fast inside an entrepreneurial agency, work with recognisable consumer brands and get real ownership across campaigns and press coverage.