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Principle – Digital Marketing & Customer Experience Strategist

Infosys

London

On-site

GBP 70,000 - 90,000

Full time

Yesterday

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Job summary

A leading company is seeking a Principal – Digital Marketing & Customer Experience Strategist. This role focuses on enhancing customer engagement through innovative marketing strategies and technology solutions. The ideal candidate will have extensive experience in marketing automation, data analytics, and consumer experience design. Responsibilities include strategic planning, technology integration, and project management to drive measurable marketing outcomes.

Qualifications

15+ years in defining & implementing strategies and technology solutions.
10+ years with marketing automation platforms and CRM systems.
Expertise in consumer experience design and data analytics.

Responsibilities

Develop and implement marketing strategies incorporating advanced technologies.
Collaborate with teams to design and optimize customer experiences.
Utilize data analytics to inform marketing strategies and decisions.

Skills

Leadership

Analytical Skills

Communication

Tools

Adobe Experience Suite

Marketo

Salesforce Marketing Cloud

Google Analytics

Tableau

Principle – Digital Marketing & Customer Experience Strategist

Join to apply for the Principle – Digital Marketing & Customer Experience Strategist role at Infosys

Principle – Digital Marketing & Customer Experience Strategist

Join to apply for the Principle – Digital Marketing & Customer Experience Strategist role at Infosys

Job Description

Role – Principle – Digital Marketing & Customer Experience Strategist

Job Description

Role – Principle – Digital Marketing & Customer Experience Strategist

Technology – Marketing & Customer Experience Technology

Location – UK

Business Unit – DX Consulting

Compensation – Competitive (including bonus)

Role Developing and implementing strategies and technology solutions that enhance customer engagement, improve user experiences, and leverage technology to drive measurable marketing outcomes. Become a trusted advisor to customers and also to internal stakeholders in driving customer’s and our own business growth. The ideal candidate will have a passion for blending marketing strategy with cutting-edge consumer experience technology, driving the integration of advanced technologies into our client’s marketing initiatives.

Experience

15+ years of overall industry experience in defining & implementing strategies and technology solutions & applications including Digital Commerce, Marketing Automation, Campaign Management
10+ years of marketing automation platforms (e.g. Adobe Experience suite, Marketo, Salesforce Marketing Cloud) and customer relationship management (CRM) systems.
10+ years of experience with data analytics tools (e.g., Google Analytics, Tableau) and leveraging data to drive decisions.
Expertise in consumer experience design, with a deep understanding of user journeys, personalization, and omnichannel marketing.
Experience with AI, machine learning, or other advanced technologies used in marketing automation and personalization.
10+ years of experience in working closely and collaboratively with globally distributed teams – including in India and other Europe markets

Job Description & Key Responsibilities

Strategic Planning: Develop and implement comprehensive marketing and consumer experience strategies that incorporate advanced technologies, including automation, AI, CRM platforms, and data analytics tools, to deliver seamless customer journeys across all touchpoints.
Consumer Experience Design: Collaborate with cross-functional teams to design and optimize customer experiences, ensuring they are personalized, engaging, and responsive to consumer needs, preferences, and behaviors.
Technology Integration: Lead the adoption and integration of marketing technology solutions (such as marketing automation, customer data platforms, and AI-driven analytics) to improve campaign effectiveness, engagement, and ROI.
Data-Driven Decision Making: Utilize data analytics and insights to inform marketing strategies and decisions, ensuring initiatives are optimized for performance and customer satisfaction. Provide regular reporting and analysis of key metrics.
Innovation and Trend Analysis: Stay up-to-date with the latest marketing technologies and trends. Identify opportunities to leverage emerging technologies and digital platforms to enhance the consumer experience and marketing outcomes.
Collaboration and Leadership: Work closely with marketing, sales, product, and IT teams to align marketing strategies with business goals. Provide guidance and leadership on the use of technology to optimize customer experiences and enhance brand positioning.
Project Management: Oversee the execution of technology-driven marketing projects from concept through implementation, ensuring that timelines, budgets, and quality standards are met.
Customer-Centric Approach: Advocate for a customer-first mentality, ensuring all technology strategies and marketing efforts are designed with the end-user in mind to create value and build strong brand loyalty.

Soft Skills

Leadership

Demonstrable integrity, empathy and emotional intelligence
Ability to set direction and then mobilise the commitment of team individuals
Shares new ideas and consistently demonstrates openness to the opinions and views of others.

Working Style

Excellent analytical, presentation and strategic conceptual thinking and consulting skills
Primarily a relationship builder that builds formal and informal professional networks and maintains and extends networks within, across and external to organizational boundaries.
Obtains and shares information, ideas and problems, cross collaboration ability
Is forward looking and future oriented
Mobilizes others to support change
Challenges conventional thinking and traditional ways of operating, and invites stakeholders to identify issues and opportunities.

Communication skills

Ability & significant experience in working closely and collaboratively with globally distributed teams – including in India and other Europe markets
Cultural sensitivity and appreciation of diversity
Business communication (native equivalent) proficiency – English + preferably another European language (French/ Spanish/Italian/German, etc.)
Ability to communicate digital concepts and technologies to business leaders
Ability to communicate business concepts to technologists
Ability to provide strong technical operational guidance to technologists and feedback to architecture
Ability to conduct planning sessions
Ability to influence others by communicating ideas or positions in a persuasive manner that builds support, agreement or commitment
Able to exert strong influencing and negotiation skills
Builds a trust-based relationship with key stakeholders. Uses a formal and informal network to gather information.

Why Infosys

Infosys is a global leader in next-generation digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation.

With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.

“All aspects of employment at Infosys are based on merit, competence and performance. We are committed to embracing diversity and creating an inclusive environment for all employees. Infosys is proud to be an equal opportunity employer.”

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Education and Training
Industries
IT Services and IT Consulting

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