Principle – Digital Marketing & Customer Experience Strategist

Infosys Limited; London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading company in digital services seeks a Principal Digital Marketing & Customer Experience Strategist Lead Consultant. In this role, you will develop strategies to enhance customer engagement and drive business growth through innovative technology solutions. You will collaborate with global teams and lead initiatives that focus on delivering value and building brand loyalty. This position requires extensive experience in digital commerce, marketing automation, and consumer experience design.

Qualifications

• 15+ years in defining & implementing strategies and technology solutions.
• 10+ years with marketing automation platforms and CRM systems.
• Expertise in consumer experience design and omnichannel marketing.

Responsibilities

• Develop and execute marketing strategies utilizing automation and analytics.
• Collaborate on designing personalized customer experiences.
• Lead the adoption of marketing tech solutions to improve campaign effectiveness.

Skills

Leadership

Analytical

Communication

Tools

Adobe Experience Suite

Salesforce Marketing Cloud

Google Analytics

Tableau

Job description

Principle – Digital Marketing & Customer Experience Strategist Lead Consultant

Domain|Digital Commerce|Digital Commerce - Shopper Experience Management

Company

ITL UK

Requisition ID

133238BR

Role – Principle – Digital Marketing & Customer Experience Strategist

Technology – Marketing & Customer Experience Technology

Location – UK

Business Unit – DX Consulting

Compensation – Competitive (including bonus)

Role

Develop and implement strategies and technology solutions to enhance customer engagement, improve user experiences, and leverage technology for measurable marketing outcomes. Become a trusted advisor to customers and internal stakeholders, driving business growth through marketing strategy and cutting-edge consumer experience technology.

Experience

• 15+ years in defining & implementing strategies and technology solutions including Digital Commerce, Marketing Automation, Campaign Management
• 10+ years with marketing automation platforms (e.g., Adobe Experience Suite, Marketo, Salesforce Marketing Cloud) and CRM systems
• 10+ years with data analytics tools (e.g., Google Analytics, Tableau) and data-driven decision making
• Expertise in consumer experience design, user journeys, personalization, and omnichannel marketing
• Experience with AI, machine learning, or similar advanced marketing technologies
• 10+ years collaborating with globally distributed teams, including in India and Europe

Job Description & Key Responsibilities

• Strategic Planning: Develop and execute marketing and consumer experience strategies utilizing automation, AI, CRM, and analytics to ensure seamless customer journeys.
• Consumer Experience Design: Collaborate on designing personalized, engaging, and responsive customer experiences.
• Technology Integration: Lead the adoption of marketing tech solutions to improve campaign effectiveness and ROI.
• Data-Driven Decisions: Use analytics to optimize strategies, provide regular performance reports.
• Innovation & Trends: Keep abreast of marketing tech trends and leverage emerging technologies.
• Collaboration & Leadership: Align strategies across teams; lead technology-driven initiatives.
• Project Management: Oversee marketing tech projects from start to finish.
• Customer-Centricity: Ensure all efforts focus on delivering value and building brand loyalty.

Soft Skills

• Leadership: Integrity, empathy, ability to motivate teams, openness to ideas.
• Working Style: Analytical, strategic, relationship-building, collaborative, future-oriented, change-supportive.
• Communication: Experience working with global teams, cultural sensitivity, proficiency in English and European languages, ability to communicate technical and business concepts, influence and negotiation skills, relationship-building with stakeholders.

Why Infosys

Infosys is a global leader in digital services and consulting, helping clients navigate their digital transformation with innovative, AI-powered solutions. We value merit, diversity, and inclusion, fostering an environment of equal opportunity.