Principal Technical SEO Architect: AI-Powered, Scalable Impact

Legend

Greater London

On-site

GBP 90,000 - 120,000

Full time

14 days+

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Job summary

Legend is seeking a Principal Technical SEO to own the technical SEO performance of our gaming and sports domains. You will collaborate with Product and Engineering to prioritize opportunities, solve complex challenges, and drive measurable organic and commercial impact across international portfolios.

You will lead through deep technical expertise, build automated workflows, and elevate SEO standards and tooling.

Qualifications

Repeated technical SEO impact at scale across large websites or multi-domain portfolios with measurable outcomes.
Exceptional technical SEO depth and judgement across crawling, rendering, indexation, architecture, internal linking, canonicalisation, migrations, data structures, and performance.

Responsibilities

Co-own portfolio-wide technical SEO strategy, roadmap and standards with greatest potential impact.
Lead complex investigations across crawling, rendering, indexation, architecture, internal linking, migrations, structured data and performance.
Collaborate with Product and Engineering on architecture, releases and migrations, translating SEO insights into priorities.
Build automated monitoring, diagnostics and AI-enabled workflows for SEO analysis and QA.
Develop internal tools and patterns that raise technical capability across the SEO organization.