Group Design Lead

Wise; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

Wise is looking for a Principal Product Designer to join our Global KYC Onboarding squad in London. You'll shape the vision for safe, scalable onboarding experiences that benefit millions of customers worldwide.

This role offers the chance to pioneer design in fintech, collaborate across regions, and empower teams with reusable design patterns. Strong leadership in complex environments, customer obsession, and a solid portfolio are essential.

Qualifications

• Led design teams in complex, multi-stakeholder environments.
• Balanced strategic vision with hands-on execution.
• Showcase portfolio of strategic thinking and detailed UX execution.

Responsibilities

• Set the vision for the onboarding platform at Wise.
• Collaborate with cross-functional teams including product management and engineering.
• Design experiences that balance compliance requirements and user experiences.
• Create reusable design patterns for diverse regulatory environments.

Skills

Design leadership

Customer obsession

Strategic thinking

UX execution

Collaboration

Job description

Job Description

More about our mission and what we offer. We're on the lookout for a brilliant Principal Product Designer to join our Global KYC Onboarding squad in London! You'll be part of Wise's global mission to build an open, fair, and human financial system. Because people without borders need money without borders.

Your Mission

As our Principal Product Designer for Global KYC Onboarding, you'll set the vision for the platform that makes onboarding into Wise safe, efficient, and scalable across all regions. Think of it as building the "Lego pieces" that regional teams can use to create localized onboarding KYC journeys - turning what currently takes months into weeks, and reducing friction for millions of customers worldwide.

Here’s How You’ll Make An Impact

• Be a cross-functional hero and partner up with the Group Product Manager, Engineering Lead, Analytics Lead, as well as researchers and content designers within your squad
• Bridge global and local needs by collaborating with design leaders across regional teams (Europe, APAC, Americas) who will use your platform components
• Transform a complex regulatory space by designing experiences that balance compliance requirements with smooth user experiences
• Build the foundation for a platform that will save Wise millions in operational costs while reducing friction for legitimate customers

This Role Will Give You The Opportunity To

• Solve problems at massive scale - your work will impact how millions of customers join Wise and how dozens of internal teams build onboarding experiences
• Pioneer platform design thinking in the fintech compliance space, creating reusable patterns that work across diverse regulatory environments
• Inspire and empower a growing team of talented designers across Personal Onboarding, Business Onboarding, and future Platform partner teams
• Be part of positive change - we're fixing a broken, greedy system and putting people in control of their money

About You

• You've led design teams in complex, multi-stakeholder environments and know how to balance strategic vision with hands‑on execution
• You're customer-obsessed but understand how to balance user needs with business constraints and regulatory requirements
• You have a strong portfolio showcasing both strategic thinking and detailed UX execution, ideally with some experience in regulated industries or B2B platforms
• You're excited about building for builders - creating tools and patterns that empower other teams to create great experiences