Principal Product Designer

Burns Sheehan; Chester; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

Burns Sheehan Ltd are partnering with a high-growth UK FinTech serving over a million customers annually. The business is undergoing a major transformation to empower product teams and adopt AI to reimagine how they build products and serve customers.

This Principal Product Designer role offers real ownership in shaping the transformation, with remote work and monthly or quarterly onsite visits to a Chester-area office.

Qualifications

• Experience leading end-to-end digital products.
• Track record designing complex customer journeys.
• Hands-on customer research, discovery and usability testing.
• Use insights, data and metrics to inform design decisions.
• Design across web and mobile with cross-platform consistency.

Responsibilities

• Shape customer journeys across web and mobile via research and data.
• Translate complex problems into simple, intuitive experiences.
• Collaborate with Product and Engineering from discovery to delivery.
• Rapidly prototype and test ideas with customers.
• Use qualitative and quantitative evidence to improve experiences and establish design principles.
• Build design capability across Product and Engineering to reduce dependency.
• Explore how AI can accelerate research and design.

Skills

End-to-end design

UX research

Usability testing

Web & mobile design

AI in design

Job description

Principal Product Designer - Scaling FinTech - Large Transformation

Up to £100,000

Remote working - monthly or quarterly onsite visits (office based near Chester)

We're partnered with an ambitious, high-growth UK-based FinTech who are currently serving over a million customers annually through direct-to-consumer channels and established partnerships.

The business is part of a wider financial services group, and they are now investing in the next stage of their evolution and going through a large transformation of how they develop products and deliver customer experiences.

As they move towards empowered, outcome-focused product teams, they are also embracing new opportunities presented by AI, reimagining how they work, develop products and serve their customers.

This is an exciting opportunity to join a scaling business and play a pivotal role in shaping their transformation where you'll have real ownership over the product design.

What will you be doing:

• Shape their customer journeys across web and mobile platforms by developing a deep understanding of customers through research, observation and data
• Translate complex customer problems into simple, intuitive experiences
• Work closely with cross-functional teams including Product and Engineering teams from discovery through to delivery
• Rapidly prototype and test ideas with customers before significant investment
• Use qualitative and quantitative evidence to continuously improve experiences and establish design principles, patterns and system that enable teams to work more effectively and independently
• Build design capability across Product and Engineering, reducing dependency on dedicated design resource
• Champion and explore how AI can accelerate research, prototyping, testing and product design

What are they looking for:

• Experience across digital products leading on projects end-to-end
• A track record of designing complex, end-to-end customer journeys rather than isolated screens
• Hands‑on experience conducting customer research, discovery and usability testing
• Delivered on projects using customer insight, behavioural data and commercial metrics to inform design decisions
• Experience designing across web and mobile, ensuring consistency between platforms

If this role sounds like a great match for your next opportunity and you'd like to find out more about this position, reach out to me on [e-mail]

Burns Sheehan Ltd will consider applications based only on skills and ability and will not discriminate on any grounds.