Principal Content Designer (B2C)

Gen; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading global tech company in Greater London seeks a Principal Content Designer to lead the content vision and strategy. The role emphasizes excellent storytelling and UX design, requiring over 8 years of experience. You will collaborate cross-functionally to shape user-centered digital experiences across multiple platforms. This hybrid position offers a dynamic work environment balanced between strategic leadership and hands-on design. Attractive benefits include an annual bonus scheme and unlimited PTO.

Benefits

Annual bonus scheme

Unlimited PTO & flexible working hours

Health cover and Pension

Tuition reimbursement for job-related courses

Sustainable home improvement bonus

Qualifications

• Experience designing intuitive digital experiences in complex ecosystems.
• Roadmap for content vision and strategy across global brands.
• Ability to mentor and lead as well as work collaboratively.

Responsibilities

• Lead the Content Design vision and strategy.
• Collaborate across disciplines to deliver cohesive outcomes.
• Design and deliver core experience elements.

Skills

Content Design

UX Design

Storytelling

Systems Thinking

Collaboration

Leadership

AI Integration

Education

8+ years in Content Design and UX design

Tools

Figma

Jira

Confluence

Job description

Overview

Principal Content Designer (Consumer security software SaaS) – Global Product Design Org - Consumer - B2C

Location : London (Hybrid) 3 days weekly in office

Please attach link to portfolio on CV.

Who Are We?

We’re more than just a company; we’re a global leader in digital safety. With a strong commitment to ensuring that everyone can navigate the digital world securely, we unite the best minds and cutting-edge technology through our family of brands: Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Together, we protect over 500 million people worldwide. Our workplace is built on inclusivity, where your well-being is a top priority. We believe success comes from balance and authenticity. When you’re thriving, you’re unstoppable. So, bring your bold ideas and unstoppable drive, and join us in shaping the digital world. Ready to make an impact? Join #TeamGen.

How We Work

Our hybrid work model (3 days in the office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions, and build relationships. At the same time, it offers flexibility you need to focus and do your best work.

Mission and Goal

As a Principal Content Designer, you will shape how language, design, and technology come together to deliver intuitive, human-centered digital experiences. You’ll define the content vision and strategy for one of our product pillars across Gen’s global brands (including Norton and Avast) ensuring cohesive, customer-focused, and data-informed experiences at every touchpoint.

This is both a strategic and hands-on role. You’ll collaborate across Product Design, Product Management, Engineering, Research, and Marketing to shape product narratives, strengthen information architecture, and build the overall experience.

As part of our Content Design team, you’ll scale content standards, frameworks, and systems that support clarity and trust. You’ll also help define how AI-powered experiences are designed and adopted internally and externally, setting standards that raise the bar for usability, consistency, and innovation.

Objectives

• Lead the Content Design vision and strategy within a product pillar, driving customer-centric and data-informed experiences across mobile, desktop, and web platforms.
• Design, test, and deliver core experience elements including information architecture, interaction language, product naming, navigation, frameworks, and in-product flows.
• Apply systems thinking and design principles to ensure language and interaction patterns scale across experiences, platforms, and global markets.
• Shape and evangelize best practices for AI-powered tools and experiences, ensuring they are understandable, trustworthy, and adopted effectively across teams.
• Partner closely with UX research to validate decisions, measure impact, and continuously evolve content and experience strategy.
• Collaborate across disciplines (Product Design, Product Management, Engineering, Research, Marketing) to deliver cohesive, user-centered outcomes.
• Partner with internationalization and localization teams to deliver globally relevant experiences.
• Mentor other Content Designers, fostering craft excellence, innovation, and a positive, collaborative team culture.
• Oversee multiple strategic initiatives simultaneously, driving clarity of focus and delivering impact on time.

Competencies

• Experience: 8+ years in Content Design and UX design, with a proven track record shaping end-to-end digital experiences across complex product ecosystems.
• Storytelling: Exceptional narrative and communication skills, with the ability to translate complex, technical concepts into clear, compelling, human-centered language.
• UX design: Comfortable influencing information architecture, interaction design, and end-to-end experience strategy. Strong command of UX and product design principles, with hands-on experience in tools such as Figma, Jira, and Confluence.
• AI fluency: Hands-on experience integrating AI into the design workflow to accelerate content creation, improve effectiveness, and define new interaction patterns. Ability to evaluate and adopt emerging AI tools and practices while ensuring usability, trust, and clarity.
• Systems thinking: Deep experience designing for and contributing to systems of reusable, scalable content and interaction patterns across global products and platforms.
• Collaboration: Skilled at influencing and partnering with cross-functional teams (Product Design, Product Management, Engineering, Research, Marketing) at all levels of the organization.
• Leadership: Demonstrated ability to lead through ambiguity with minimal direction, set vision, and drive alignment across teams and initiatives. Experience mentoring and elevating the craft of other designers.
• Global experience: Strong background working in global, matrixed organizations, with knowledge of internationalization and localization best practices.

Benefits

• Annual bonus scheme
• Unlimited PTO & flexible working hours
• The chance to join a major global tech company listed on the S&P 500
• Health cover and Pension
• Opportunity to learn and work with the best in the Digital Security industry
• Tuition reimbursement for job-related courses
• Health and pension scheme
• Learning & Development plan
• Sustainable home improvement bonus
• #LI-AM1

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.