Press Officer @NET-A-PORTER

YOOX S.p.A.; Greater London; Hybrid; GBP 42,000 - 56,000; Full time

Job summary

NET-A-PORTER is seeking a London-based Press Officer to support the Global PR & Communications team. You will generate earned media, work on events and support the team with daily press monitoring and market-tailored pitches.

The role requires 3–5 years of PR experience in luxury fashion, strong media relations, and excellent English. You will liaise with the MR PORTER and Editorial teams, managing the press database and delivering timely updates to senior leadership.

Qualifications

• 3–5 years PR experience, preferably in luxury fashion
• Excellent written and verbal communication skills; ability to craft press releases, pitches and media statements
• Proven ability to build and maintain relationships with journalists and key media outlets
• Strong understanding of media landscapes across digital, print and broadcast
• Creative thinker capable of generating fresh story ideas and campaign angles
• Highly organized with the ability to manage multiple projects and deadlines

Responsibilities

• Promote the NET-A-PORTER brand through earned media in the UK, EU and MENA via brand initiatives
• Secure regular coverage with UK, EU and MENA titles and tailor pitches per market
• Monitor daily UK and international press; provide daily market breakdown updates to seniors
• Track competitor and industry news and share insights with the team
• Oversee the PR Assistant and ensure on-brand communications and timely coverage sharing
• Create and distribute the monthly PR pitch covering launches, new brands, coverage and features

Skills

PR experience

Written and verbal communication

Media relations

Storytelling

Organization

Fluent English

Tools

Adobe Photoshop

InDesign

PowerPoint

Excel

Job description

## Press Officer @NET-A-PORTERApply: London, UK: Full time: Posted Yesterday: R-16854PR EXECUTIVESUMMARY OF ROLEReporting into the NET-A-PORTER PR & Global Communications Senior Managers, this exciting role provides critical support to the NET-A-PORTER Global teams. Based in the London office, in this role the candidate will be generating earned media in a press facing capacity, working across special projects & events and providing key support to the team.KEY RESPONSIBILITIES INCLUDE:* To promote the NET-A-PORTER brand through earned media in the UK, EU AND MENA market, via own brand and brand partner initiatives.* Secure regular coverage with UK, EU and MENA titles to deliver results expected by the business. Ensure we are pitching to each market in the right way and are aware of regional marketing moments.* To monitor and capture daily UK and international press for coverage on NET-A-PORTER directives. Daily updates to be shared with the senior team with market breakdown. Pivot when there is an issue and suggest a plan.* To monitor and capture daily articles of interest in relation to competitors and/or key industry news and share with the senior team.* Day to day management of the PR Assistant.* Work alongside and support the NET-A-PORTER PR Assistant to monitor the brand’s exposure and positioning in the media ensuring all communication and activity are on-brand, and that coverage is shared with the business in a timely manner* Work alongside and support the PR Assistant to generate the monthly Global PR coverage report and additional ad hoc reports when required e.g. post-event.* Work alongside and support the PR Assistant to ensure the press database and all pitching lists are always accurate including press, social media contacts and substacks. Get into the customer mindset and think about what they are reading and listening to.* Build and maintain strategic press-relations with key media across UK, EU AND MENA titles.* Ensure all press image and spokesperson requests are met in a timely manner and every opportunity is followed up with.* To come up with creative ways to tell both brand’s stories to media and pitch feature ideas for relevant spokespeople and news stories for key campaigns.* Own the creation and distribution of the monthly PR pitch encompassing all key launches, new brands to site and PORTER cover stars.* Managing the subscriptions overview for global teams and ensuring these are renewed in a timely manner.* Assist on own-brand and co-branded events inclusive of guest dressing, guestlist ideas and on-site support.* Work closely with relevant internal teams including the MR PORTER PR team, Influencer & Affiliates team, Editorial team and more.Who you are* 3-5 years PR experience, preferably working with luxury fashion brands* Strong written and verbal communication skills, with the ability to craft compelling press releases, pitches, and media statements* Proven ability to build and maintain relationships with journalists and key media outlets* Good understanding of media landscapes, including digital, print, and broadcast* Creative thinker who can generate fresh story ideas and campaign angles* Highly organized, with the ability to manage multiple projects and deadlines simultaneously* Proactive, self-motivated, and able to work both independently and as part of a team* Adobe Photoshop, Indesign, PowerPoint and Excel* Fluent in English, with proficiency in additional languages considered a strong advantage for engaging diverse media and international audiences### ### *LuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.*### ### *If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.*