PR Manager – Toys & Games

LEMA PUBLISHING LIMITED; United Kingdom; On-site; GBP 45,000 - 65,000; Full time

Job summary

Gifts Today in the UK is seeking a creative PR Manager – Toys & Games to lead PR and communications across a beloved portfolio of toys, games and puzzles. You will shape how the brands are seen, secure standout media coverage and create campaigns that support marketing and commercial goals.

Working with Marketing, Brand and Sales teams and external agencies, you’ll build strong journalist relationships, manage product samples and review programmes, monitor coverage and ROI, and help drive

Qualifications

• Proven experience in PR, communications or media relations.
• Strong knowledge of the UK media landscape including consumer and trade channels.
• Excellent written and verbal communication with storytelling flair.
• Experience delivering product launches and seasonal PR programmes.
• Strong organisation and ability to manage multiple priorities.
• Commercially minded with understanding of PR measurement and ROI.

Responsibilities

• Develop and deliver PR strategies and campaigns across product launches, brand activity and key seasonal moments.
• Lead PR for key launches and activations, including London Toy Fair, Spring Fair and the Big Christmas Press Show.
• Build relationships with journalists, influencers, content creators and industry partners.
• Secure high-quality coverage across print, online, broadcast and social media.
• Lead influencer and creator partnerships, including product seeding and performance tracking.
• Develop press releases, media pitches, product stories and briefing documents.
• Manage product samples, press loans and review programmes.
• Monitor coverage, competitor activity and PR performance, providing insight and recommendations.
• Collaborate with Marketing, Brand and Sales to ensure PR supports brand and commercial priorities.
• Support crisis and issues management when required.
• Engage with the UK Jigsaw Puzzle Association for sponsorship and PR opportunities.

Skills

PR & Media relations

Campaign management

Influencer partnerships

Storytelling

Stakeholder management

Media monitoring

Job description

Bring brands, products and play to life.

We’re looking for a creative, proactive and commercially minded PR Manager – Toys & Games to join our UK Product & Marketing team.

This is an exciting opportunity to lead PR and communications across a much-loved portfolio of toys, games and puzzles. You’ll help build brand awareness, generate standout media coverage and create engaging campaigns that support our wider marketing and commercial objectives.

Working closely with Marketing, Brand and Sales teams, as well as external agencies and partners, you’ll play a key role in shaping how our brands are seen and talked about in the UK.

What you’ll be doing

• Develop and deliver PR strategies and campaigns across product launches, brand activity and key seasonal moments.
• Lead PR for key launches and activations, including London Toy Fair, Spring Fair and the Big Christmas Press Show.
• Build strong relationships with journalists, influencers, content creators and industry partners.
• Secure high-quality coverage across print, online, broadcast and social media.
• Lead influencer and creator partnerships, including product seeding and performance tracking.
• Develop compelling PR content including press releases, media pitches, product stories and briefing documents.
• Manage product samples, press loans and review programmes.
• Monitor coverage, competitor activity and PR performance, providing insight and recommendations.
• Work collaboratively across the business to ensure PR activity supports brand and commercial priorities.
• Support crisis and issues management when required.
• Build relationships with the UK Jigsaw Puzzle Association, including sponsorship and PR opportunities around speed-puzzling events.
• Identify creative new opportunities to generate awareness, engagement and standout moments.

What we’re looking for

• Proven experience in PR, communications or media relations, ideally within toys, games, FMCG or consumer brands.
• Strong knowledge of the UK media landscape, including consumer, trade, influencer and digital channels.
• Excellent written and verbal communication skills, with a natural flair for storytelling.
• Experience delivering product launches, campaigns and seasonal PR programmes.
• Strong organisation and project management skills, with the ability to manage multiple priorities.
• Confident stakeholder management and experience working with external partners or agencies.
• Commercially minded, with an understanding of PR measurement, evaluation and ROI.

About you

You’ll be creative, curious and proactive, with a passion for great brands, storytelling and the world of play. You’ll be a strong relationship builder, highly organised, commercially aware and comfortable working in a fast-paced environment.

This is an opportunity to work across some of the most recognisable names in toys, games and puzzles, creating campaigns, securing media coverage, building communities and delivering memorable brand moments.

If you love great brands, great stories and the world of play, we’d love to hear from you.

Gifts Today is the leading B2B title for the UK gift industry. Founded 30 years ago, it brings all sides of the industry together - including buyers, manufacturers, suppliers, agents and trade shows.