PR Manager - Consumer Agency

The Style Lane; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A vibrant creative agency in Camden is seeking a Senior PR Account Manager to lead press strategies for luxury drinks brands. The ideal candidate will have proven PR experience in the drinks industry, strong media relationships, and excellent communication skills. This role offers a collaborative work environment and the chance to work with prestigious brands.

Benefits

Competitive salary and benefits package

21 days holiday plus 10 extra days over Christmas

Food & drink provided at work

Access to VIP client events

Professional development opportunities

Qualifications

• Proven experience in PR within the drinks industry.
• Strong relationships with key media contacts.

Responsibilities

• Lead the press office for multiple luxury drinks brands.
• Develop and implement PR strategies tailored to each brand.

Skills

Communication

Storytelling

Networking

Job description

Direct message the job poster from The Style Lane

Freelance Creative Copywriter & Digital Marketing Consultant

Our client - a vibrant, trendy Camden based creative agency specialising in luxury drinks brands are hiring and we’re looking to find them a new Senior PR Account Manager to join their team.

Working with some of the most prestigious names in vodka, tequila, rum, and whisky, delivering high-impact campaigns that drive awareness and engagement across both trade and consumer audiences.

Previous PR experience working in the same (or very similar) luxury drinks / alcohol sector is essential to this role.

The opportunity:

We are looking for a dynamic, proactive, and highly connected PR Manager to lead their press office and drive PR strategies for multiple luxury drinks brands.

This role requires a confident and strategic communicator with an established network of journalists and editors across trade and consumer media. The PR Manager will be responsible for developing and executing high-level press strategies, drafting compelling narratives, and supporting event activations, all while working closely with Account Managers to ensure seamless execution.

Key responsibilities:

· Lead the press office for multiple luxury drinks brands, ensuring consistent and impactful media coverage.

· Develop and implement PR strategies and press plans tailored to each brand’s objectives.

· Leverage an existing network of journalists and editors to secure top-tier media placements.

· Craft compelling press materials, including press releases, media pitches, and brand stories.

· Collaborate with Account Managers to lead all PR initiatives across their brands.

· Conduct media training and strategy workshops with clients to align messaging and approach.

· Work closely with the wider team to support and enhance event activations from a PR perspective.

· Monitor, measure, and report on PR performance, providing strategic recommendations.

· Stay ahead of industry trends, identifying opportunities to elevate brand presence in both trade and consumer media.

Key Skills & Experience:

· Proven experience in PR within the drinks industry, covering both trade and consumer audiences.

· Strong relationships with key media contacts in the drinks, lifestyle, and luxury sectors.

· Excellent writing and storytelling skills with the ability to craft engaging content.

· Confidence in leading press strategies, media relations, and PR planning.

· Ability to run client workshops, presenting insights and strategic recommendations.

· Proactive, quick-thinking, and able to adapt to fast-paced environments.

· A team player with strong leadership qualities, working seamlessly with Account Managers and wider teams. (There is no junior staff management involved in this role though!)

· Experience in supporting PR aspects of brand events and activations.

The ideal candidate will either be a Senior PR Executive looking to take the next step in their career, or an experienced PR Manager ready for a new challenge.

With experience working on drinks and delivering impactful marketing campaigns, you will have proven PR experience and enjoy fostering relationships with the press and be a natural networker and story spotter.

You will have strong writing skills and be driven and ambitious. You will be able to work autonomously and manage your own time and enjoy interacting with different teams.

You’ll be personable, reliable, tenacious, ambitious, energetic, creative andanalytical; an experienced all-rounder and motivational team member who is used to strategising and communicating creative solutions with clarity.

In return, you’ll receive:

· The opportunity to work with globally renowned luxury drinks brands.

· A collaborative and high-energy work environment.

· Competitive salary and benefits package.

· Fun, small team around you (15-person creative agency).

· The opportunity to work from their vibrant Camden office 3 days a week.

· 21 days holiday PLUS an extra 10 days on top over Christmas when the office shuts down.

· Food & drink – all meals provided at work.

· Social team setting with access to VIP client events.

· Professional development and networking opportunities.

If you have a solid background in PR (ideally agency side) and have worked in the drinks / luxury alcohol sector – we’d love to hear from you – apply today!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Online Audio and Video Media

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