PR Manager

Royal National Institute for the Deaf; United Kingdom; Remote; GBP 37,000 - 40,000; Full time

Job summary

Join a leading charity as a PR Manager, where you will shape communication strategies that raise awareness for the deaf community. This fully remote role involves managing PR activities, crafting compelling content, and driving campaigns that influence public perception. With flexible working policies and comprehensive benefits, you will be at the forefront of advocating for change and inclusion.

Benefits

28 days annual leave plus bank holidays

2 wellbeing days

Sickness benefit from day 1

£26 remote working allowance

Pension scheme with 4% employer contribution

Qualifications

• Experience managing a PR function and understanding of PR channels.
• Ability to stay current with industry trends.

Responsibilities

• Develop and execute PR plans and strategies.
• Manage media and stakeholder relationships.
• Track success of PR initiatives and provide feedback.

Skills

PR management

Content creation

Media relations

Campaign management

Job description

PR Manager

• Location: Remote, UK.
• Salary: £37,000 - £40,000 per annum
• Hours: 35 hrs per week
• Contract type: Permanent
• Application deadline: 10th June
• Interview Dates: 25,26th June

About RNID

We are the national charity supporting the 18 million people in the UK who are deaf, have hearing loss or tinnitus.Together, we will end the discrimination faced by our communities, help people hear better now and fund world-class research to restore hearing and silence tinnitus.

Join our team

We are a remote working organisation, with colleagues based across the UKand NI.We come together in person for our Staff Summits.We know our colleagues have responsibilities outside workwhich is why we offer a sector-leading flexible working policy to all our staff from day one.

The PR Manager

• As one of two PR Managers, you'll be the key point of contact for all PR communications, you'll help develop and executeforward-thinking PR plans and strategies.
• Responsible for implementing and managing a proactive PR activity schedule,craft compelling content to entice journalists and the media to support our work. Responding reactively to requests the charity receives.
• Championing best practices in PR, you’ll drive effective, integrated campaigns across the UK, ensuring a cohesive approach to both traditional and digital media.
• Diving into projects such as Deaf Awareness Week, our ‘It does matter’ ,access to Ear Wax removal services and major healthcare campaigns.
• Raising awareness of the barriers facing the 18m people who are deaf, have hearing loss or tinnitus, getting these issues on the national agenda,starting conversations around hearing health. You'll be celebrating inclusion, working the UK's biggest TV shows, and campaigning for equal access to healthcare

You will be responsible for:

• Coordinating our PR content calendar, creating and curating inspiring and shareable materials that resonate with our target audiences,reporting on performance against KPIs and making recommendations for continuous improvement.
• Managing media and stakeholder relationships, ensuring timely, engaging, and brand-appropriate responses to queries and feedback.
• Acting as the first point of contact for reactive media inquiries, providing prompt and effective responses to manage and shape media coverage.
• Overseeing PR project management for campaigns, collaborating with colleagues across the MarComms team.
• Championing PR best practices. Advising and assisting teams, applying insights from performance analysis to ensure all PR content is designed to maximise reach, engagement, and impact.
• Conducting media monitoring and PR analysis to identify trends and reputational issues.
• Tracking the success of PR initiatives, providing feedback to project teams on effective strategies and areas for improvement.
• Working with our Stories and Celebrity Managers to identify and engage new case studies and high-profile individuals, and deliver impactful stories or celebrity-led campaigns.
• Share success and media coverage across RNID, working with the Internal comms team to celebrate and show the value of PR and involve the whole organisation in our work
• Supporting spokespeople from across RNID, case studies, celebrities and influencers with high profile media interviews including developing media briefings and key messages and providing feedback
• Play a key role in the PR & Comms team, ensuring that PR, social media, celebrity and storytelling works together to deliver maximum impact

You

You will have experience of driving forward and managing a PR function and possess a thorough understanding of how various PR channels function and how content is best delivered,staying current with industry trends.

Qualifications

N/a

What we can offer you

• 28 days annual leave plusbank holidays
• Plus 2 wellbeing days
• Sickness benefitfrom day 1
• Fully remote working with no core hours
• £26 remote working allowance every month
• In person whole staff conferences each year
• Pension scheme4% employer contribution
• Employee assistance programme that provides counselling
• Additional benefits for maternity, paternity and adoption
• Hospital Saturday Fund health benefit
• Access to an event ticketing platform

Our commitment to diversity

We are committed to supporting our staff including making reasonable adjustments. If you require support to apply for or fulfil the requirements of this role, please inform us so we can discuss the options with you.

Disability Confident

As a Disability Confident Leader we recognise the value disabled people bring to RNID. We offer interviews to any candidate that tells us they have a disability and meets the minimum criteria for the role.