PR Manager

Lyst; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading fashion shopping platform is seeking a PR Manager to enhance brand awareness and engagement through strategic PR initiatives. The role involves developing a PR strategy, creating compelling content, and building relationships within the fashion community. Ideal candidates will possess strong communication skills and a proven track record in influencer campaigns.

Benefits

29 holidays per year

Clothing allowance starting at £250

Annual training allowance of £1,000

Private healthcare coverage

Cycle-to-Work Scheme

Interest-free season ticket loan

Frequent company-wide social events

Qualifications

• Proven success in community building and influencer campaign management.
• Exceptional written and verbal communication skills.
• Deep understanding of the online media space.

Responsibilities

• Develop and execute a PR strategy to enhance brand awareness.
• Create data-driven content to earn media coverage.
• Cultivate a network of fashion media and cultural tastemakers.

Skills

Communication

Community Building

Influencer Campaign Management

Content Marketing

Organizational Skills

Job description

Lyst is a global fashion shopping platform founded in London in 2010 and catering to over 160M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion products in one place, curating pieces from 27,000 of the world's leading brands and stores. In 2025, Lyst joined Zozo, operators of Zozotown, the leading fashion e-commerce platform in Japan. This partnership marks a bold new era for Lyst, as we accelerate our vision and work together to transform the future of fashion shopping through AI and technology.

At Lyst, we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn't, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better decisions and help fashion partners find better audiences as the category-leading destination for every fashion shopper.

The Role

The PR Manager at Lyst is responsible for proactively developing and executing our consumer and industry PR strategy, to enhance awareness and understanding of our fashion shopping platform. This role requires a forward-thinking, dynamic communicator, deeply plugged into fashion and cultural movements who excels at translating Lyst's data into compelling stories. You'll create online buzz for our brand, build out a fashion intelligence community, orchestrate impactful collaborations and events, and maximise earned media coverage while ensuring alignment with the broader marketing team - to create a cohesive brand message across all channels.

Responsibilities:

• Develop and execute an always-on PR strategy for Lyst, proactively identifying and creating opportunities to leverage Lyst's unique position at the intersection of fashion, technology and shopping.
• Seek out and secure high impact media placements, speaking engagements and brand building opportunities.
• Create compelling, shareable data-driven content to earn media coverage and generate online buzz, positioning Lyst as an essential fashion authority and key shopping resource for customers
• Lead PR for the Lyst Index, maximising its visibility and cementing its position as the definitive quarterly fashion ranking
• Conceptualise and implement innovative community-building strategies that foster meaningful connections between Lyst and the fashion intelligence community.
• Work with external agencies and content creators directly, to bring Lyst's position in the fashion industry to life through influencer campaigns.
• Create and oversee brand events that generate organic shares and word-of-mouth, elevating Lyst's presence within strategic circles
• Cultivate and nurture a powerful network of fashion media, creators, brands and cultural tastemakers, attending industry events as a Lyst brand ambassador to maintain visibility and strengthen relationships.
• Participate in cross-functional planning to align PR activities with broader marketing campaigns and business objectives, working seamlessly with paid media, social, and partnerships teams to ensure consistent messaging and campaign amplification
• Monitor, analyse, and report on earned media coverage and PR campaign effectiveness across all channels, developing a reporting framework that demonstrates PR's contribution to overall marketing goals.

• Proactive, self-motivated approach to identifying and creating PR opportunities
• An original thinker who challenges conventional approaches to fashion communications but understands the nuances of our space.
• Exceptional written and verbal communication skills
• Existing network of contacts in online fashion media
• Proven success in community building, influencer campaign management, and content marketing
• Detail-oriented with strong organizational skills, able to react quickly to new opportunities and meet tight deadlines
• Deep understanding of the online media space - identify new voices, know how and where to reach them, and the value of their content and audiences
• Existing network of contacts in online fashion media
• Collaborative spirit that thrives in cross-functional environments- experience collaborating with paid media and marketing teams preferred

• Our Ways of Working: We all come into the office on Tuesdays and Thursdays, with the option to work remotely or come into the office on the other days. We believe that in person collaboration and community spirit is super important, which is why we spend some of our time in the office and some of our time at home.
• Time Off: In addition to the 8 statutory bank holidays, you will receive 29 holidays per year. Lyst’s holiday year runs from 1 April to 31 March.
• Competitive Family Leave Package: This includes Enhanced Family Leave for those eligible, paid Time off for Dependents and Support for Fertility Treatment & Loss.
• Clothing Benefit: We want you to enjoy using the Lyst app and site as much as our customers, so we provide you with a clothing allowance to use on Lyst every year. This starts at £250 when you join and increases up to £1,000 with your length of service.
• Private Healthcare: Our healthcare provider is Vitality. Your health is important to us which is why we offer all employees a comprehensive healthcare scheme from the day you start.
• Training Allowance: We’re big on continuous learning and growth, so all employees are currently entitled to an annual training allowance of £1,000. This can be used to attend conferences, industry events, training courses and to purchase resources.
• Pension Scheme: Our pension provider is The People’s Pension. We offer a minimum employee contribution of 5% and 3% employer contribution.
• Eye Tests and Vouchers: Employees can make a saving on their eye test and glasses through our chosen provider. You’ll receive a free eye test every year and a discount towards glasses.
• Cycle-to-Work Scheme: Lyst will purchase a bicycle from your chosen retailer, you will then receive a voucher to pick up your bicycle from them.
• Transport Season Ticket Loan: Employees can apply for an interest free season ticket loan to support your travel to work.
• Social Events: Frequent company wide social events including Christmas & summer parties, sports days, themed drinks, quizzes, cook alongs, as well as smaller team socials. We also have plenty of interest based groups such as football, running club, book club, culinary and more.

We want to build a world where fashion works for everyone, and we want teams that are just as inclusive. Diversity and inclusion is an integral part of our culture at Lyst. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we are held to account. We are committed to treating all applicants fairly and equally, and encourage candidates from all backgrounds to apply for this role. We are happy to talk about flexible working arrangements.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Lyst we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.