PR Assistant

The White Company; London; On-site; GBP 24,000 - 28,000; Full time

Job summary

A leading company in retail is seeking a PR Assistant to support their busy PR team in London. The role involves managing press logistics, liaising with influencers, and assisting in the production of press materials. Ideal candidates will be organized, creative, and have a strong interest in media and fashion. This position offers a competitive salary, benefits, and opportunities for professional development.

Benefits

Up to 50% discount

23 days holiday rising to 25

10% discretionary bonus

Hybrid working option

Pension scheme

Life assurance

Continued development opportunities

Qualifications

• Proficiency in English (written and spoken).
• Experience in a fast-paced retail head office environment.
• Tech-savvy with advanced skills in Microsoft Office.

Responsibilities

• Coordinate day-to-day activities for the PR team.
• Manage press sample logistics and maintain image banks.
• Assist in production of press releases and seasonal look-books.

Skills

Organizational skills

Interpersonal skills

Communication

Numeracy

Creativity

Tools

Excel

Word

PowerPoint

Outlook

Job description

Our Role

A unique opportunity to gain experience working PR and Influencers. You will gain hands-on experience for all aspects of PR, events, and influencers, working in a busy and fast-paced department, from working with media to secure coverage, monitoring media presence, managing samples and picture requests, to liaising with influencers on shoots and gifting opportunities. A can-do approach and ability to multitask is a must, as well as a keen eye and interest in interiors, beauty, and fashion.

Reporting to the PR Manager, you will be working closely to ensure that media are given the right cadence of brand messages, ensuring that they receive the requested product at the right time, and help to report on media coverage to the wider teams. Providing overall support to the team you will be responsible for the maintenance of press imagery banks, sample management & media lists. The role also gives a lot of hands-on experience in working in PR, brand and retail events, supporting the teams on activations and assisting in organising logistics. In addition, the PR assistant will facilitate giftings to press, VIPs and influencers, helping to target the right people and pulling together creative ideas for mailouts and press send outs. Where possible, the PR Assistant will also contribute to our influencer programme, helping to select talent and feed into social activity.

What you’ll be doing

Public Relations

• Day-to-day coordination for the Public Relations team
• Liaise on a day-to-day basis with the Public Relations Team & act as their internal coordinator for The White Company
• Manage all press sample logistics—shipping, courier bookings, and secure packaging for fragile items—ensuring timely returns
• Manage incoming image requests from press and maintain a fully captioned, high-resolution image bank
• Pitch and develop press stories when opportunities arise
• Assist in the production and implementation of an annual calendar for all PR activity
• Support in the production of weekly press releases & seasonal ad hoc look-book production as necessary.
• Coordinate daily activities for the PR team, acting as their go-to internal liaison at The White Company
• Collate a comprehensive database for press contacts and maintain/update on regular basis
• Maintain press samples and ensure the press room and all cupboards are neat and tidy at all times; and ensure new and old samples are processed according to The White Company policies
• Build and maintain mutually beneficial relationships with buying and merchandising teams in order to gain excellent product knowledge and source appropriate samples
• Track all media coverage in the Press Coverage Excel Tracker daily and prepare the monthly “Best of Press” presentation
• Monitor and compile online Measure press performance and report results to stakeholders in the agreed format
• coverage, sharing press wins with the wider team via Workplace
• Manage all press orders end-to-end, logging all costs in Excel for accurate budget tracking
  
  

What Skills & Experience You’ll Need

• English language proficiency (written and spoken)
• Outstanding organisational skills with a knack for multitasking
• Strong interpersonal skills; builds rapport quickly and effectively
• Clear, confident communicator across all channels
• Solid numeracy for accurate data handling and reporting
• Proven experience in a fast-paced retail head office environment
• Tech-savvy with advanced skills in Excel, Word, PowerPoint, and Outlook
  
  

What will make you brilliant at this role

• You will be brilliantly creative with excellent organisational skills
• A proactive thinker with lots of initiative, you will be highly motivated and always willing to go the extra mile
• Able to work in a fast-paced environment with the ability to multi task
• Adaptable and curious – you will be able to pick up new tools quickly, gain insights and identify new trends
• Being comfortable working in a team, while also being able to work confidently on your own
• Confident communicator at all levels & able to build relationships with key stakeholders
• A driven individual with a “can do” attitude
• A natural interest in media, culture and social media
  
  

What we offer you

At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries.

• Discount -Up to 50% discount
• Holiday – 23 days rising to 25 with length of service
• Holiday Buy – an opportunity to buy up to an additional 5 days holiday (pro-rata contract duration)
• 10% Bonus - In addition to our competitive salaries, all our employees are entitled to join a discretionary bonus scheme (based on policy eligibility)
• Perkplace Benefits Platform – offering a variety of discounts across well-being and lifestyle
• Wagestream Money Management app - access to Wagestream gives you power over your pay and supports financial wellbeing
• Continued Development – We offer structured support from our own in-house Learning and Development Hub
• Pension Scheme
• Life Assurance
  
  

Additional Benefits (Head Office Roles Only)

• Fruit basket daily
• Tea and coffee provided
• Hybrid working - option to work from home on Mondays and Fridays
• Flexi working approach – office working hours 9-5.30 pm, finish at 5pm on a Friday.
• Social - Christmas party/social events throughout the year
• Seasonal Sample Sales
• Volunteer Day - with a charity of your choice
  
  

Our Equality Diversity and Inclusion statement of commitment

At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities.

We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated. Where difference is respected, encouraged, and celebrated. Where you can feel you belong.

We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process.

We'd love you to join us on our journey.

Our Sustainability statement of commitment

We are committed to building a sustainable legacy that will enable a brighter future for people and our planet.’ We believe this should be reflected in everything we do

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Retail

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