PR and Social Media Manager

Sheffield Children's; Sheffield; Hybrid; GBP 35,674 - 46,409; Full time

Job summary

Sheffield Children’s Hospital Charity is seeking an experienced PR and Social Media Manager to lead our PR and social media strategy, grow our profile and inspire supporters to help create healthier futures for children and young people.

You will lead media relations, shape compelling stories across channels, manage enquiries, and support senior leaders with media opportunities. The role includes developing campaigns and leading the Marketing and PR Officer to deliver integrated communications.

Qualifications

• Strategic, creative and collaborative communications professional with significant PR, media relations and social media experience.
• Ability to spot opportunities, develop innovative ideas and deliver communications that make an impact.
• Experience advising senior stakeholders and leading through change.

Responsibilities

• Develop and deliver the charity’s PR and social media strategy.
• Shape and grow the charity’s profile through PR, media, influencer and social media activity.
• Lead proactive media relations and social media to raise the charity’s profile and secure coverage.
• Identify, develop and share compelling stories across channels to engage audiences and inspire support.
• Protect and enhance reputation through media relations, issues management and communications planning.
• Lead and develop the Marketing and PR Officer and drive creativity and improvement.
• Monitor PR and social media performance using analytics for continuous improvement.
• Measure performance and use insights to optimise activity.

Skills

PR strategy

Media relations

Copywriting

Content creation

Strategic communications

Stakeholder engagement

Leadership

Tools

Social media management tools

CRM/PR software

Job description

Are you a talented communications professional with a passion for powerful storytelling? Do you want to use your skills to make a real difference to the lives of children and young people?

Sheffield Children’s Hospital Charity is looking for an experienced, creative and ambitious PR and Social Media Manager to join us in this brand-new role.

Join a welcoming and supportive workplace

This is an exciting opportunity to shape how we tell our story. You’ll lead the development and delivery of our PR and social media strategy to grow our profile, protect and enhance our reputation and inspire more people to support us in helping Sheffield Children’s create healthier futures for children and young people.

In this key management role, you’ll play a vital part in bringing the impact of Sheffield Children’s Hospital Charity to life. You’ll lead our media relations and growing social media presence, creating integrated campaigns and compelling content that helps us reach new audiences, deepen supporter engagement, and showcase the extraordinary difference our supporters make every day.

Working closely with colleagues across the charity, Sheffield Children’s NHS Foundation Trust, patients, families and supporters, you’ll discover, develop and share powerful stories that capture hearts, build trust and inspire action.

Key responsibilities:

• Develop and deliver the charity’s PR and social media strategy, aligned to wider organisational objectives.
• Shape and grow the charity’s profile through innovative PR, media, influencer and social media activity.
• Lead proactive media relations and social media activity to raise the charity’s profile and secure positive local, regional and national coverage.
• Identify, develop and share compelling patient, supporter and charity stories. across multiple channels, that build our reputation, engage audiences and inspire support.
• Protect and enhance the charity’s reputation by leading media relations, issues management and communications planning.
• Act as the charity’s media lead, managing enquiries, advising spokespeople and supporting senior leaders with media opportunities. Work collaboratively across the charity and with NHS colleagues to deliver integrated campaigns that support fundraising, engagement and brand objectives. Lead and develop the Marketing and PR Officer, fostering a culture of creativity, innovation and continuous improvement.
• Monitor and evaluate PR and social media performance, using insight and analytics to drive continuous improvement.
• Use insight, analytics and evaluation to measure performance and continually improve PR and social media activity.

About you:

We’re looking for a strategic, creative and collaborative communications professional with significant experience in PR, media relations and social media. You’ll be passionate about the power of storytelling and understand how strategic communications can build trust, grow reputation and inspire people to support our cause.

You’ll be someone who has experience of spotting opportunities, developing innovative ideas and working with colleagues and partners to deliver communications that make a real impact. You’ll be confident advising senior stakeholders, leading through change and balancing day-to-day priorities with long-term thinking.

You will bring:

• Proven experience developing and delivering successful PR and social media strategies that deliver measurable results.
• Strong media relations and reputation management experience.
• Excellent copywriting, editing and storytelling skills across digital, social and traditional media.
• Experience planning and delivering integrated communications campaigns that engage audiences and support organisational objectives.
• Strong stakeholder engagement and influencing skills, with the ability to build trusted relationships at all levels.
• Leadership and people management experience with the ability to motivate and develop others.
• Excellent organisational and project management skills with the ability to manage competing priorities and deadlines.
• A strategic, audience-focused and innovative approach, with an understanding of emerging communications trends and digital best practice.
• A creative, proactive and audience-focused approach to communications.

For further details please read the full job description which outlines the behaviours, qualities, skills and experience we are looking for.

Join us in helping Sheffield Children’s go further.

At Sheffield Children’s Hospital Charity, you’ll be part of a passionate and ambitious team dedicated to making a real difference.

We’re proud to help Sheffield Children’s deliver world‑class care for every child who needs it. We fund the care, comfort and new ideas that go beyond what the NHS can provide, helping to create healthier futures for children and young people.

Every role plays a vital part in turning generosity into life‑changing action.

We’re ambitious about what’s possible, and we’re looking for people who are too.

If you’re looking for work with real purpose and lasting impact, you’ll find it here.

Together, we make the difference.

Title of post: PR and Social Media Manager

Location: Sheffield City Centre / Hybrid

Salary: £35,674 to £46,409, dependent on experience (please note, this role will be appointed to at a salary of £35,674 to £41,758, with potential for future progression up to £46,409)