PPC Manager

ASOS; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An innovative online retailer is seeking a skilled PPC Manager to lead their paid search strategy across Europe. This role involves developing comprehensive PPC strategies, managing campaigns on platforms like Google Ads and Microsoft Advertising, and driving profitable growth. The ideal candidate will possess a strong understanding of digital marketing principles, excellent analytical skills, and the ability to work independently and collaboratively. Join a dynamic team where your creativity and expertise can make a significant impact on the company's success in the retail industry.

Benefits

Personal development opportunities

Employee sample sales

Access to LinkedIn learning materials

25 days paid annual leave

Discretionary bonus scheme

Private medical care scheme

Flexible benefits allowance

Qualifications

• Proven experience managing PPC campaigns with a track record of success.
• Strong analytical abilities and understanding of digital marketing.

Responsibilities

• Develop and implement PPC strategies aligned with marketing objectives.
• Manage and optimize PPC campaigns across various platforms.

Skills

PPC Campaign Management

Data Analysis

Digital Marketing Principles

Budget Management

A/B Testing

Team Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Google Ads

Microsoft Advertising

Apple Search Ads

Google Shopping

Looker

Google Analytics

Job description

We’re ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

Job Description

ASOS is seeking a highly skilled and results-oriented PPC Manager to lead and execute our paid search strategy within Europe. The ideal candidate will be a data-driven individual with a proven track record of managing and optimising PPC campaigns across various platforms, including Google Ads, Microsoft Advertising and Apple Search Ads.

Working closely with the PPC Lead and our Trade team you will be responsible for driving profitable growth in the territories within your remit. The team has a high profile within the business and needs talent that can uphold this profile in a credible manner. We require someone with strong understanding of digital marketing principles, excellent analytical abilities, and the capacity to work both independently and collaboratively within a dynamic team.

The Details

• Strategy & Planning: Develop and implement comprehensive PPC strategies aligned with overall marketing objectives and budget.
• Campaign Management: Create, manage, and optimise PPC campaigns across various platforms (e.g., Google Ads, Microsoft Advertising, Apple Search Ads).
• Manage GMC for your given markets including troubleshooting feed issues and setting up GMC promotions to maximise exposure of our trade calendar.
• Budget Management & Forecasting: Effectively manage and monitor PPC budgets, ensuring efficient spend and maximising ROAs.
• Performance Monitoring, analysis and reporting: Continuously monitor and analyse KPIs. Provide regular, insightful reports – identifying trends - with clear explanations and actionable recommendations for improvement.
• Reporting: Generate regular and insightful reports on campaign performance, providing clear explanations of results and actionable recommendations to stakeholders. Communicate effectively with the marketing team and other departments.
• A/B Testing & Experimentation: Design and execute A/B tests to continually optimise performance.
• Platform Knowledge & Updates: Stay up-to-date with the latest trends, best practices, and algorithm updates in the PPC landscape. Evaluate and implement new features and technologies.
• Manage and Develop PPC Exec: Depending on team structure, mentor and guide junior PPC team members, fostering their professional growth and development.

Qualifications

About You

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience managing and optimizing PPC campaigns with a demonstrable track record of success.
• Extensive experience with SA360, Google Ads, Apple Search Ads and Microsoft Ads (required).
• Experience with Google Shopping & Merchant Center (required), UAC, YouTube, Google Analytics (preferred).
• Demonstrable understanding of the wider Digital Marketing landscape (Affiliate, SEO, Paid Social, and Programmatic channels).
• Demonstrable passion for working in the Retail industry with a commercial mindset.
• Excel super user. Experience with Looker a bonus!
• Experience managing direct reports, including responsibility for training and development.
• Is a hands-on manager who is highly detail oriented.
• European market experience or language capabilities (preferred).

Preferred Qualifications:

• Google Ads and/or Microsoft Advertising certifications.
• Familiarity with marketing automation platforms.
• Experience managing large-scale PPC budgets.
• European market experience or language capabilities.

Additional Information

• ASOS Develops (personal development opportunities across the business)
• Employee sample sales
• Access to a huge range of LinkedIn learning materials
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits