PPC Executive

2M Employment Solutions Limited; Wilmslow; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An innovative firm is seeking a results-driven PPC Executive to join their dynamic marketing team. This role involves managing and optimizing PPC campaigns across various platforms, working closely with senior stakeholders, and leveraging data analytics to drive lead generation. As part of a fast-growing organization, you will have the chance to work with multiple brands and contribute to a strategy aimed at significant growth. With a commitment to employee well-being and professional development, this opportunity promises a vibrant work culture where your contributions truly matter.

Benefits

25 Days of Holiday + Bank Holidays

Birthday Day Off

Post-Wedding Leave

Family Support Vouchers

Healthcare Cash Plan

Pawternity Leave

Community Days

Qualifications

• Experience in PPC and digital marketing in an agency environment.
• Strong analytical skills with a focus on lead generation and ROAS.

Responsibilities

• Manage and optimise PPC campaigns across multiple brands.
• Review analytics and produce reports to inform strategy.
• Collaborate with marketing teams and agencies for campaign success.

Skills

PPC Management

Digital Marketing Analytics

Google Ads

Microsoft Ads

Lead Generation

Communication Skills

Data Analysis

A/B Testing

Paid Social Campaigns

Education

Degree in Marketing or related field

Tools

Google Analytics 4

Salesforce

HubSpot CRM

Google Tag Manager

CMS Applications

Job description

PPC Executive
Location: Hybrid - split of home and Office (Wilmslow)
Salary: Competitive

We are the Citation Group. We offer colleagues and clients an opportunity they will not gain at many other businesses. We are interested in growth, investment, and service excellence.

We are looking for a results-focused, enthusiastic, and forward-thinking PPC Executive to join the central marketing team at The Citation Group. Working within a team of digital delivery specialists, you will help drive forward the PPC strategy and support the Acquisition and Experience Leads with the creation and delivery of the overall digital strategy.

You will have experience in managing large and small budgets, working with senior stakeholders, and possess a detailed understanding of digital marketing analytics and what the numbers mean to a business.

You'll be joining a fast-growing team and will have the opportunity to work across multiple brands and be part of a business set to triple in size over the next three years.

We're a 5x Times Top 100 Employer, and we pride ourselves on being a workplace where individuals thrive. If you're ready to take the next step in your career and want to work somewhere where you'll really make a difference, this is the role for you.

What you will do:

1. Manage and optimise Google Ads and Microsoft Ads accounts across multiple brands within and outside the UK.
2. Create and manage new/existing marketing campaigns across multiple brands to generate leads and hit KPIs.
3. Work alongside Heads of Marketing to ensure targets are met and tasks are completed in a timely manner.
4. Review analytics, make recommendations and produce reports to analyse with the Digital Lead.
5. Work alongside the internal SEO/digital experience team to maximise synergies.
6. Work alongside Marketing and Dev agencies to continually optimise campaigns and improve performance.
7. Use Salesforce and HubSpot CRM to track successes and inform changes.
8. Understand the full sales cycle and the value of PPC leads within that sales cycle.
9. Have an excellent understanding of data and an ability to quickly parse complex reports to identify trends and key information.
10. Set up A/B tests to drive incremental performance uplifts.
11. Create and optimise paid social campaigns across Meta and LinkedIn.

Who we are looking for:

1. Previous PPC & Paid Social experience in a Digital Marketing role or digital agency environment.
2. Proven experience in generating large volume lead generation activity and achieving maximum ROAS.
3. Strong Google Analytics 4 knowledge and channel marketing analytics.
4. Knowledge of e-commerce / digital P&L.
5. Excellent communication skills and the ability to make commercial decisions based on insight and analysis.
6. Ability to use data to analyse performance and make recommendations.
7. Experience of working alongside agencies.
8. Knowledge of Google Tag Manager and conversion tracking.
9. Comfortable using CMS applications.
10. Knowledge of CRO and how to optimise landing pages.

Here's a taste of the perks we roll out for our extraordinary team members:

1. 25 Days of Holiday + Bank holidays: We're talking sun-soaked beaches, snow-capped mountains, or simply your favourite cosy spot at home. Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays.
2. Birthday Bliss: Your birthday isn't just another day on the calendar; it's YOUR day! Enjoy it in style with a day off because at Citation, we believe in celebrating YOU.
3. Post-Wedding Bliss: Newlyweds, we've got something special for you too! Extra weeks of holiday to bask in the glow of post-wedding happiness.
4. Growing Families: We're all about supporting our Citation family, and that includes expectant parents. Vouchers and special perks await to celebrate the newest addition to your family.
5. Healthcare cash plan: Your well-being is our priority. That's why we offer private healthcare to ensure your peace of mind and keep you feeling your best.
6. Pawternity Leave: Welcoming a new furry friend? Enjoy a day off on us to give your new cat or dog the ultimate welcome home experience!
7. Community Days: Looking to give back? Take a day off to volunteer and make a positive impact in your community or support your favourite charities.

Join us at Citation, where success comes with unbeatable perks and a culture that truly celebrates your achievements!