Digital Marketing Executive (PPC/Paid Media)

UniHomes.co.uk; Sheffield; On-site; GBP 30,000 - 40,000; Full time

Job summary

Join a rapidly growing technology company in Sheffield as a Digital Marketing Executive. You'll develop and optimize B2C campaigns across various digital channels, focusing on paid media strategies to enhance brand awareness and lead generation. Collaborate with a dynamic team to drive measurable results and stay ahead of digital marketing trends.

Benefits

Health Schemes

Pension Schemes

Employee Support Programs

Social Events

Professional Development Opportunities

Qualifications

• At least 2 years of experience in a data-driven digital marketing role.
• Proficiency in Google Analytics and familiarity with advertising platforms.

Responsibilities

• Utilize paid media platforms to plan, build, and optimize campaigns.
• Analyze performance data to identify trends and improve effectiveness.

Skills

Data Analysis

Communication

Campaign Optimization

Project Management

Education

Marketing/Analytics Degree

Tools

Google Analytics

Google Ads

Meta Ads

TikTok Ads

Bing Ads

Job description

Digital Marketing Executive (PPC/Paid Media)

Marketing

Digital Marketing Executive (PPC/Paid Media)

Sheffield, South Yorkshire, United Kingdom

Join the marketing team at UniHomes during an exciting growth phase. We are seeking a data-driven and creative Paid Media Marketing Executive to develop and optimize B2C campaigns across digital channels, aiming to increase awareness, generate leads, and achieve measurable results.

You will work closely with the B2C Performance Marketing Manager and a strategic paid media agency, leveraging your expertise in paid search and paid social to enhance campaign performance and support our marketing goals. This role offers a chance to impact a rapidly scaling company significantly.

Key responsibilities:

• Utilize paid media platforms (Google Ads, Meta Ads, TikTok Ads, Bing Ads) to plan, build, and optimize campaigns.
• Analyze performance data to identify trends, generate insights, and improve campaign effectiveness.
• Manage multiple brands and audience segments, tailoring content accordingly.
• Create compelling ads aligned with brand voice and messaging.
• Monitor and adjust campaigns based on performance data for continual optimization.
• Provide regular performance reports and insights for future strategies.
• Collaborate with the marketing team to develop and execute targeted paid search and social media campaigns.
• Stay updated on digital marketing trends and PPC innovations to implement new strategies.

Skills and experience:

• At least 2 years of experience in a data-driven digital marketing role or relevant marketing/analytics degree with hands-on experience.
• Proficiency in Google Analytics and familiarity with advertising platforms (Google Ads, Meta Ads, TikTok Ads, Bing Ads).
• Strong data analysis skills for campaign optimization.
• Excellent communication skills, with the ability to craft clear and engaging content.
• Google Ads, Bing Ads, or similar PPC certifications are advantageous.
• Highly organized with the ability to manage multiple projects in a fast-paced environment.
• Proactive with strong attention to detail and responsiveness to business needs.

About us:

UniHomes was named the fastest-growing technology company in Yorkshire and the Northeast in the 2023 Deloitte UK Technology Fast 50. We are also a certified Great Place to Work (GPTW).

Our platform offers hassle-free accommodation options across over 60 UK university cities, serving a growing community of students. Founded in 2015 in Sheffield, we have nearly 100 employees and recent minority investment from LDC, positioning us for further growth.

Our core values include:

• Lead the Way
• In it Together
• Customers Matter
• Keep it Simple
• Make it Happen

What you get:

We prioritize our people and culture, offering a comprehensive employee package including a fair living wage, modern office facilities, benefits like health schemes, pension schemes, employee support programs, social events, and opportunities for professional development.

We are committed to diversity and inclusion, welcoming applicants from all backgrounds. Please inform us if you need any accommodations during the recruitment process.

Note: We do not accept CVs from recruitment agencies. Applications from individual candidates are encouraged. Thank you.