PPC Executive

Vertu Motors plc; Gateshead; Hybrid; GBP 27,000 - 32,000; Full time

Job summary

A leading company in the automotive sector is seeking a PPC Executive to join their dynamic marketing team in Gateshead. This role involves managing paid search campaigns, optimizing performance, and providing insights to improve conversion rates. The ideal candidate will have 1-3 years of experience in PPC, strong analytical skills, and a proactive approach to digital marketing. The company offers a competitive salary, hybrid working, and numerous benefits including training opportunities and a share incentive scheme.

Benefits

25 days holiday rising with length of service

Access to online rewards platform

Colleague Purchase Scheme

Preferential Service Rates

Share Incentive Scheme

Pension

Enhanced Maternity

Qualifications

• 1-3 years hands-on experience managing campaigns in Google Ads & Bing Ads.
• Strong analytical skills with experience in Excel for reporting.

Responsibilities

• Support planning and implementation of paid search campaigns.
• Monitor and manage daily campaign budgets and keyword bids.
• Generate performance reports and provide actionable insights.

Skills

Google Ads

Bing Ads

GA4

Looker Studio

Excel

A/B Testing

SEO

Digital Marketing

Job description

PPC Executive

Looking to take the next step in your career? We're looking for a hard-working, analytical and self-motivated person to join our team as a PPC Executive.

We are able to offer a competitive basic salary of up to £27,000 along with hybrid working from the heart of our marketing office, based in Gateshead.

About the Role

As a PPC Executive, you will support the execution, optimisation and performance tracking of paid search campaigns. You will work closely with the PPC manager and report directly to the Senior PPC manager.

This role is ideal for someone with 1-3 years hands-on experience managing PPC campaigns, who is pro-active and enjoys working in a fast-paced environment. Key responsibilities include:

Responsibilities

• Support the planning and implementation of paid search campaigns (across Google ads and Microsoft ads) that align with business objectives
• Monitoring and managing daily campaign budgets, keyword bids, ad placements and targeting strategies to maximise conversion rate.
• Regularly analyse campaign data to identify trends, issues and opportunities for performance improvement.
• Generating regular performance reports and providing actionable insights to maximise opportunities to improve conversion from enquiry to sale.
• Writing compelling ad copy and coordinating with the studio and content teams on assets.
• Assisting with A/B testing of ad formats, audiences and landing pages.
• Staying up to date with platform updates and PPC best practices.
• Keeping up to date with market trends within the motor industry to anticipate future trends to adapt to change.

Skills

• 1-3 years hands-on experience managing campaigns in Google ads & Bing ads. And ideally (though not essential) has experience using SA360.
• Proficiency in related platforms GA4, Google Merchant Centre.
• Looker Studio experience to create dashboards and reports that enable efficient reporting and data analysis.
• Experience in handling large budgets and optimising spend to achieve business goals.
• Ability to gather performance data and insights and prepare a report on them in a useful actionable format.
• Strong analytical skills with experience in using Excel for reporting and analysis (e.g. pivot tables and VLOOKUPs). And ideally (though not essential) has experience with reporting platforms such as Looker studio.
• High attention to detail and ability to manage multiple campaigns simultaneously.
• Experience in A/B testing and data-driven optimisations.
• Good understanding of other digital marketing channels (SEO, display and paid social).

What you can expect

Vertu Motors plc is proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on-going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:

• 25 days holiday rising with length of service plus bank holidays
• Access to our online rewards platform giving you cash back and discounts for multiple retailers
• Colleague Purchase Scheme
• Preferential Service Rates
• Share Incentive Scheme
• Pension
• Enhanced Maternity

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